3 prices from Natural Dog Food Company
Natural Dog Food Company Original Adult Chicken
DryCompleteAdultContains grain
Good points
- One animal protein: chicken
- No ingredient deductions
- Fresh meat, named by animal
Worth knowing
- About 51% carbs (dry weight)
First ingredients: 44% Chicken (includes 26% Freshly Prepared Chicken, 12% Dried Chicken, 3% Chicken Fat, 3% Chicken Gravy), Brown Rice, Oats… All ingredients
Label taken from the maker’s website- Meat
- 38%
- Protein, dry weight
- 24%
- Carbs, dry weight
- ~51%
- kcal/100 g
- 340
Ingredients
Listed first: Chicken. 38% of the recipe is declared meat.
44% Chicken (includes 26% Freshly Prepared Chicken, 12% Dried Chicken, 3% Chicken Fat, 3% Chicken Gravy), Brown Rice, Oats, Fruits*, Vegetables*, Herbs*, Linseed, Sugar Beet, Brewers Yeast. *9% combined inclusion
Meat named animal proteinGrain cereals
From the maker’s website, checked 28 Sep 2026.
How we read this label
First ingredient: “44% Chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| 44% Chicken (includes 26% Freshly Prepared Chicken, 12% Dri… | Named meat | 44% |
| Brown Rice | Grain | Not given |
| Oats | Grain | Not given |
| Fruits* | Vegetable, fruit or plant | Not given |
| Vegetables* | Vegetable, fruit or plant | Not given |
| Herbs* | Vegetable, fruit or plant | Not given |
| Linseed | Vegetable, fruit or plant | Not given |
| Sugar Beet | Vegetable, fruit or plant | Not given |
| Brewers Yeast | Other | Not given |
6% broth, gravy, fat or digest inside the meat figure isn't counted as meat.
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 24% and carbs about 51%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 22% | 24% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~46% | ~51% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 5% | 5.6% |
| Ash | 5% | 5.6% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy340 kcal/100 gCalculated from the analysis.
Why it scores 33
The kind of meat scored best (10.9 of 15). Starch scored lowest (3 of 20).
How much meat?
14 / 45 points- Meat on the label13.3 / 35 points
38% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.7 / 10 points
Protein is 24.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3 / 20 pointsEstimated carbohydrate: About 51.1% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
10.9 / 15 points- How the meat is listed10.9 / 12 points
The label lists the meat as fresh and dried, which earns 91% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 51% to 32% by dry weight, and protein is about 38%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 7 ingredients. 3 are not in our ingredient database yet.
7 ingredients with nothing flagged
Chicken, herbs, linseed (flaxseed), oats, rice, vegetables, yeast
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Chicken, herbs, linseed (flaxseed), oats, rice, vegetables, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Herbs, vegetables, yeast
3 not in our ingredient database yet
Combined inclusion, fruits, sugar beet
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Natural Dog Food Company. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Natural Dog Food Company | 12kg | £71.95 | £6.00/kg |
| 4 Oct 2026 | Natural Dog Food Company | 2kg | £16.95 | £8.47/kg |
| 4 Oct 2026 | Natural Dog Food Company | 6kg | £42.95 | £7.16/kg |
| 28 Sep 2026 | Natural Dog Food Company | 12kg | £71.95 | £6.00/kg |
| 28 Sep 2026 | Natural Dog Food Company | 2kg | £16.95 | £8.47/kg |
| 28 Sep 2026 | Natural Dog Food Company | 6kg | £42.95 | £7.16/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 26 to 29 points higher and cost up to 15% more.
- Meat
- 76% this food 38%
- Carbs
- about 21% this food about 51%
- To feed
- 8% more per 1,000 kcal
+29 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 38%
- Carbs
- about 8% this food about 51%
- To feed
- 30% less per 1,000 kcal
+27 pointsCompare
- Meat
- 79.5% this food 38%
- Carbs
- about 33% this food about 51%
- To feed
- 15% more per 1,000 kcal
+26 pointsCompare
- Meat
- 76% this food 38%
- Carbs
- about 26% this food about 51%
- To feed
- 3% less per 1,000 kcal
+26 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Natural Dog Food Company (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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