8 prices from Natural Instinct, Embark on Raw and 3 more
Natural Instinct Puppy Turkey and Tripe
RawCompletePuppyGrain-freeFish oil
ExcellentTied 120th of 258 raw foods
Good points
- 85% meat
- Low starch, about 8% carbs
- Raw, the least processed
First ingredients: beef green tripe 25%, beef heart 5%, beef liver 4%, turkey 31%, turkey heart 20%… All ingredients
Label taken from the maker’s website- Meat
- 85%
- Protein, dry weight
- 58%
- Carbs, dry weight
- ~8%
- kcal/100 g
- 106
Ingredients
Listed first: Beef green tripe. 85% of the recipe is declared meat.
- Meat 85%
- No amount given 15%
beef green tripe 25%, beef heart 5%, beef liver 4%, turkey 31%, turkey heart 20%, apple, butternut squash, carrot, kelp, salmon oil, spinach, wheatgrass
Meat named animal protein
From the maker’s website, checked 28 Sep 2026.
How we read this label
| On the label | We read it as | Share on the label |
|---|---|---|
| beef green tripe 25% | Named meat | 25% |
| beef heart 5% | Named meat | 5% |
| beef liver 4% | Named meat | 4% |
| turkey 31% | Named meat | 31% |
| turkey heart 20% | Named meat | 20% |
| apple | Vegetable, fruit or plant | Not given |
| butternut squash | Vegetable, fruit or plant | Not given |
| carrot | Vegetable, fruit or plant | Not given |
| kelp | Vegetable, fruit or plant | Not given |
| salmon oil | Fat, stock, extract or other processed ingredient | Not given |
| spinach | Vegetable, fruit or plant | Not given |
| wheatgrass | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 58% and carbs about 8%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 13.9% | 58% |
| above the usual 42 to 56% for raw foods | ||
| Fat | 6% | 25% |
| Carbohydrate | ~1.8% | ~7.5% |
| within the usual 0 to 8% for raw foods | ||
| Fibre | 0.4% | 1.7% |
| Ash | 1.8% | 7.5% |
| Moisture | 76.1% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the raw foods we rate.
Energy106 kcal/100 gCalculated from the analysis.
Why it scores 88
Full marks for how it’s made and the kind of meat. Meat scored lowest (36.2 of 45).
How much meat?
36.2 / 45 points- Meat on the label29.8 / 35 points
85% declared meat, as weighed before cooking; full marks at 100%.
- Protein level6.4 / 10 points
Protein is 58.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
17.5 / 20 pointsEstimated carbohydrate: About 7.5% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
20 / 20 pointsHow it’s made: Raw: 20 of 20.
What kind of meat?
15 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other raw foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 10 ingredients. 1 is not in our ingredient database yet.
10 ingredients with nothing flagged
Apples, beef, carrot, heart (animal organ), liver (animal organ), pumpkin, salmon oil, seaweed, spinach, turkey
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beef, carrot, heart (animal organ), liver (animal organ), pumpkin, salmon oil, seaweed, spinach, turkey
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, heart (animal organ), liver (animal organ), pumpkin, seaweed, spinach
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
1 not in our ingredient database yet
Wheatgrass
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Lowest £4.99/kg at Natural Instinct, 16% below the dearest. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Natural Instinct1kg · £4.99 | 1kg | £4.99 | £4.99/kgCheapest in stock | Visit |
| Embark on Raw1kg · £5.19 | 1kg | £5.19 | £5.19/kg | Visit |
| Raw Dog Food Surrey1kg · £5.19 | 1kg | £5.19 | £5.19/kg | Visit |
| Natural Instinct2 x 500g · £5.69 | 2 x 500g | £5.69 | £5.69/kg | Visit |
| Raw Dog Food Surrey2 x 500g · £5.69 | 2 x 500g | £5.69 | £5.69/kg | Visit |
No price has changed since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Embark on Raw | 1kg | £5.19 | £5.19/kg |
| 4 Oct 2026 | Embark on Raw | 2 x 500g | £5.69 (out of stock) | £5.69/kg |
| 4 Oct 2026 | Natural Choice Pet Foods | 2 x 500g | £5.85 | £5.85/kg |
| 4 Oct 2026 | Natural Instinct | 1kg | £4.99 | £4.99/kg |
| 4 Oct 2026 | Natural Treats Bristol | 2 x 500g | £5.95 | £5.95/kg |
| 4 Oct 2026 | Raw Dog Food Surrey | 1kg | £5.19 | £5.19/kg |
| 4 Oct 2026 | Raw Dog Food Surrey | 2 x 500g | £5.69 | £5.69/kg |
| 28 Sep 2026 | Embark on Raw | 1kg | £5.19 | £5.19/kg |
| 28 Sep 2026 | Embark on Raw | 2 x 500g | £5.69 (out of stock) | £5.69/kg |
| 28 Sep 2026 | Natural Choice Pet Foods | 2 x 500g | £5.85 | £5.85/kg |
| 28 Sep 2026 | Natural Instinct | 1kg | £4.99 | £4.99/kg |
| 28 Sep 2026 | Natural Treats Bristol | 2 x 500g | £5.95 | £5.95/kg |
| 28 Sep 2026 | Raw Dog Food Surrey | 1kg | £5.19 | £5.19/kg |
| 28 Sep 2026 | Raw Dog Food Surrey | 2 x 500g | £5.69 | £5.69/kg |
Your dog
Cost per day and grams for your dog
Alternatives
3 raw foods score 8 to 9 points higher and cost up to 22% more.
- Meat
- 100% this food 85%
- Price
- 14% more per kg
+9 pointsCompare
- Meat
- 100% this food 85%
- Carbs
- about 0% this food about 8%
- To feed
- 22% more per 1,000 kcal
+9 pointsCompare
- Meat
- 100% this food 85%
- Carbs
- about 2% this food about 8%
- To feed
- 23% less per 1,000 kcal
+8 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Pages we read, saved 4 Oct 2026: Natural Instinct (the maker), Natural Treats Bristol, Natural Choice Pet Foods, Raw Dog Food Surrey, Embark on Raw.
Score method v6.1.0 · ingredient notes v2.4.0
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