7 prices from Natural Instinct, Purely Raw and 2 more
Good points
- 75% meat
- Low starch, about 9% carbs
- Raw, the least processed
First ingredients: beef liver 5%, beef white tripe 50%, chicken 20%, apple, brewers yeast… All ingredients
Label taken from the maker’s website- Meat
- 75%
- Protein, dry weight
- 62%
- Carbs, dry weight
- ~9%
- kcal/100 g
- 98
Ingredients
Listed first: Beef liver. 75% of the recipe is declared meat.
- Meat 75%
- No amount given 25%
beef liver 5%, beef white tripe 50%, chicken 20%, apple, brewers yeast, butternut squash, carrot, kelp, salmon oil, spinach
Meat named animal protein
From the maker’s website, checked 28 Sep 2026.
How we read this label
| On the label | We read it as | Share on the label |
|---|---|---|
| beef liver 5% | Named meat | 5% |
| beef white tripe 50% | Named meat | 50% |
| chicken 20% | Named meat | 20% |
| apple | Vegetable, fruit or plant | Not given |
| brewers yeast | Other | Not given |
| butternut squash | Vegetable, fruit or plant | Not given |
| carrot | Vegetable, fruit or plant | Not given |
| kelp | Vegetable, fruit or plant | Not given |
| salmon oil | Fat, stock, extract or other processed ingredient | Not given |
| spinach | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 62% and carbs about 9%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 14.8% | 62% |
| above the usual 42 to 56% for raw foods | ||
| Fat | 4.6% | 19% |
| Carbohydrate | ~2.1% | ~8.9% |
| above the usual 0 to 8% for raw foods | ||
| Fibre | 0.4% | 1.7% |
| Ash | 1.8% | 7.6% |
| Moisture | 76.3% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the raw foods we rate.
Energy98 kcal/100 gCalculated from the analysis.
Why it scores 85
Full marks for how it’s made and the kind of meat. Meat scored lowest (33.4 of 45).
How much meat?
33.4 / 45 points- Meat on the label26.3 / 35 points
75% declared meat, as weighed before cooking; full marks at 100%.
- Protein level7.1 / 10 points
Protein is 62.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
17 / 20 pointsEstimated carbohydrate: About 8.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
20 / 20 pointsHow it’s made: Raw: 20 of 20.
What kind of meat?
15 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other raw foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 10 ingredients.
10 ingredients with nothing flagged
Apples, beef, carrot, chicken, liver (animal organ), pumpkin, salmon oil, seaweed, spinach, yeast
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beef, carrot, chicken, liver (animal organ), pumpkin, salmon oil, seaweed, spinach, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, liver (animal organ), pumpkin, seaweed, spinach, yeast
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Lowest £6.60/kg at Natural Instinct, 9% below the dearest. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
One shop doesn’t say the pack weight, so it isn’t plotted.
No price has changed since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Natural Instinct | 1kg | £6.60 | £6.60/kg |
| 4 Oct 2026 | Purely Raw | 1kg | £6.75 | £6.75/kg |
| 4 Oct 2026 | Purely Raw | 1kg (2x500g) | £7.40 (out of stock) | £7.40/kg |
| 4 Oct 2026 | The Pets Larder | Single pack | £5.49 | Not given |
| 4 Oct 2026 | Trusty Pet Supplies | 1kg | £7.40 (out of stock) | £7.40/kg |
| 4 Oct 2026 | Trusty Pet Supplies | 2 x 500g | £7.70 (out of stock) | £7.70/kg |
| 28 Sep 2026 | Natural Instinct | 1kg | £6.60 | £6.60/kg |
| 28 Sep 2026 | Purely Raw | 1kg | £6.75 | £6.75/kg |
| 28 Sep 2026 | Purely Raw | 1kg (2x500g) | £7.40 (out of stock) | £7.40/kg |
| 28 Sep 2026 | The Pets Larder | Single pack | £5.49 | Not given |
| 28 Sep 2026 | Trusty Pet Supplies | 1kg | £7.40 (out of stock) | £7.40/kg |
| 28 Sep 2026 | Trusty Pet Supplies | 2 x 500g | £7.70 (out of stock) | £7.70/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 raw foods score 12 to 14 points higher at the same price or less.
- Meat
- 100% this food 75%
- Carbs
- about 0% this food about 9%
- To feed
- 16% less per 1,000 kcal
+14 pointsCompare
- Meat
- 100% this food 75%
- Price
- 21% less per kg
+12 pointsCompare
- Meat
- 99.5% this food 75%
- Carbs
- about 0% this food about 9%
- To feed
- 49% less per 1,000 kcal
+12 pointsCompare
- Meat
- 100% this food 75%
- Carbs
- about 0% this food about 9%
- To feed
- 38% less per 1,000 kcal
+12 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Pages we read, saved 4 Oct 2026: Natural Instinct (the maker), Trusty Pet Supplies, The Pets Larder, Purely Raw.
Score method v6.1.0 · ingredient notes v2.4.0
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