14 prices from Animal Avenue, Northampton Raw Dog Food and 7 more
Natural Instinct Working Dog Chicken & Salmon
RawCompleteAdultGrain-freeFish oil
ExcellentTied 176th of 258 raw foods
Good points
- 85% meat
- Almost no starch
- Raw, the least processed
First ingredients: Chicken 50%, Salmon 35% Apple, Butternut Squash, Carrot, Kelp… All ingredients
Label taken from the maker’s website- Meat
- 85%
- Protein, dry weight
- 40%
- Carbs, dry weight
- ~3%
- kcal/100 g
- 176
Ingredients
Listed first: Chicken. 85% of the recipe is declared meat.
Chicken 50%, Salmon 35% Apple, Butternut Squash, Carrot, Kelp, Salmon Oil, Spinach, Vitamin C
Meat named animal protein
From the maker’s website, checked 28 Sep 2026.
How we read this label
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken 50% | Named meat | 50% |
| Salmon 35% | Named meat | 35% |
| Apple | Vegetable, fruit or plant | Not given |
| Butternut Squash | Vegetable, fruit or plant | Not given |
| Carrot | Vegetable, fruit or plant | Not given |
| Kelp | Vegetable, fruit or plant | Not given |
| Salmon Oil | Fat, stock, extract or other processed ingredient | Not given |
| Spinach | Vegetable, fruit or plant | Not given |
| Vitamin C | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 40% and carbs about 3%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 13.2% | 40% |
| below the usual 42 to 56% for raw foods | ||
| Fat | 14.8% | 45% |
| Carbohydrate | ~1% | ~3% |
| within the usual 0 to 8% for raw foods | ||
| Fibre | 0.8% | 2.4% |
| Ash | 3% | 9.1% |
| Moisture | 67.2% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the raw foods we rate.
Energy176 kcal/100 gCalculated from the analysis.
Why it scores 84
How it’s made scored best (20 of 20). Meat scored lowest (33.2 of 45).
How much meat?
33.2 / 45 points- Meat on the label29.8 / 35 points
85% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.4 / 10 points
Protein is 40.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
19 / 20 pointsEstimated carbohydrate: About 3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
20 / 20 pointsHow it’s made: Raw: 20 of 20.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other raw foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 8 ingredients.
8 ingredients with nothing flagged
Carrot, chicken, pumpkin, salmon, salmon oil, seaweed, spinach, vitamin C (ascorbic acid)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Carrot, chicken, pumpkin, salmon, salmon oil, seaweed, spinach
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Pumpkin, seaweed, spinach
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Lowest £4.49/kg at Animal Avenue, 56% below the dearest. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
One shop doesn’t say the pack weight, so it isn’t plotted.
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Animal Avenue1kg · £4.49 | 1kg | £4.49 | £4.49/kgCheapest in stock | Visit |
| Northampton Raw Dog Food1kg · £4.65 | 1kg | £4.65 | £4.65/kg | Visit |
| Natural Instinct1kg · £4.69 | 1kg | £4.69 | £4.69/kg | Visit |
| ROAR Pet Supplies1kg · £4.69 | 1kg | £4.69 | £4.69/kg | Visit |
| Raw Dog Food Surrey1kg · £4.69 | 1kg | £4.69 | £4.69/kg | Visit |
No price has changed since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Animal Avenue | 1kg | £4.49 | £4.49/kg |
| 4 Oct 2026 | Natural Choice Pet Foods | 1kg | £5.09 | £5.09/kg |
| 4 Oct 2026 | Natural Instinct | 1kg | £4.69 | £4.69/kg |
| 4 Oct 2026 | Perfectly Pawsome | 2 x 500g | £5.09 | £5.09/kg |
| 4 Oct 2026 | Raw Dog Food Surrey | 1kg | £4.69 | £4.69/kg |
| 4 Oct 2026 | Raw Dog Food Surrey | 500g twin | £5.09 | £10.18/kg |
| 4 Oct 2026 | ROAR Pet Supplies | 1kg | £4.69 | £4.69/kg |
| 4 Oct 2026 | ROAR Pet Supplies | 2 x 500g | £5.09 (out of stock) | £5.09/kg |
| 4 Oct 2026 | The Pets Larder | Single pack | £4.49 | Not given |
| 4 Oct 2026 | Trusty Pet Supplies | 1kg | £5.80 (out of stock) | £5.80/kg |
| 4 Oct 2026 | Trusty Pet Supplies | 2 x 500g | £6.50 (out of stock) | £6.50/kg |
| 28 Sep 2026 | Animal Avenue | 1kg | £4.49 | £4.49/kg |
| 28 Sep 2026 | Natural Choice Pet Foods | 1kg | £5.09 | £5.09/kg |
| 28 Sep 2026 | Natural Instinct | 1kg | £4.69 | £4.69/kg |
| 28 Sep 2026 | Perfectly Pawsome | 2 x 500g | £5.09 | £5.09/kg |
| 28 Sep 2026 | Raw Dog Food Surrey | 1kg | £4.69 | £4.69/kg |
| 28 Sep 2026 | Raw Dog Food Surrey | 500g twin | £5.09 | £10.18/kg |
| 28 Sep 2026 | ROAR Pet Supplies | 1kg | £4.69 | £4.69/kg |
| 28 Sep 2026 | ROAR Pet Supplies | 2 x 500g | £5.09 | £5.09/kg |
| 28 Sep 2026 | The Pets Larder | Single pack | £4.49 | Not given |
| 28 Sep 2026 | Trusty Pet Supplies | 1kg | £5.80 (out of stock) | £5.80/kg |
| 28 Sep 2026 | Trusty Pet Supplies | 2 x 500g | £6.50 (out of stock) | £6.50/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 raw foods score 11 to 13 points higher and cost up to 24% more.
- Meat
- 100% this food 85%
- Price
- 16% more per kg
+13 pointsCompare
- Meat
- 100% this food 85%
- Carbs
- about 0% this food about 3%
- To feed
- 37% less per 1,000 kcal
+12 pointsCompare
- Meat
- 100% this food 85%
- Price
- 38% less per kg
+11 pointsCompare
- Meat
- 100% this food 85%
- Carbs
- about 0% this food about 3%
- To feed
- 24% more per 1,000 kcal
+11 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Pages we read, saved 4 Oct 2026, from 9 shops.
Show the 9 shops
Animal Avenue, Northampton Raw Dog Food, Trusty Pet Supplies, Raw Dog Food Surrey, The Pets Larder, Natural Instinct (the maker), ROAR Pet Supplies, Perfectly Pawsome, Natural Choice Pet Foods.
Score method v6.1.0 · ingredient notes v2.4.0
Report a mistake