Nature's Variety Complete Freeze Dried Chicken Dog Food

2 prices from The Natural Pet Store

Nature's VarietyCompare

Nature's Variety Complete Freeze Dried Chicken Dog Food

Freeze-dried rawCompleteAdultGrain-free
78/ 100
ExcellentTop 21% of freeze-dried and air-dried foods

Score v6.1.0 · label checked 4 Oct 2026

  • 80% meat
  • Low starch, about 6% carbs
  • Freeze-dried, not extruded
  • Added plant protein, starch or fibre

First ingredients: Chicken 80% (deboned chicken meat 50%, chicken heart 20%, chicken liver 10%), carrots (5%), apples (5%), pea fibre… All ingredients

Retailer’s own label, fully checked
Meat
80%
Protein, dry weight
42%
Carbs, dry weight
~6%
kcal/100 g
430

Ingredients

Listed first: Chicken. 80% of the recipe is declared meat.

  • Meat 80%
  • Plants 12%
  • Other 1.9%
  • No amount given 6.1%

Chicken 80% (deboned chicken meat 50%, chicken heart 20%, chicken liver 10%), carrots (5%), apples (5%), pea fibre, butternut squash (1%), sweet potato (1%), cranberries (0.5%), blackberries (0.5%), flaxseed (0.5%), minerals, chicory root, kale (0.3%), peppermint, coconut oil, beet pulp, green tea (0.05%), yucca, rosemary (0.04%), parsley (0.02%), dandelion root, hawthorn leaf

Meat named animal protein

Additives

Vitamin A 1000 IU;: vitamin D3 100 IU; vitamin E 14 mg; iron(II) sulphate monohydrate 20 mg (Fe: 6 mg); calcium iodate anhydrous 0.4 mg (I: 0.26 mg); copper(II) sulphate pentahydrate 7.2 mg (Cu: 1.8 mg); zinc sulphate monohydrate 50.1 mg (Zn: 18.3 mg); organic selenium 3b810 8.6 mg (Se: 0.02 mg).

How we read this label

First ingredient: “Chicken 80%”. It names the animal.

On the labelWe read it asShare on the label
Chicken 80% (deboned chicken meat 50%, chicken heart 20%, c…Named meat80%
carrots (5%)Vegetable, fruit or plant5%
apples (5%)Vegetable, fruit or plant5%
pea fibreVegetable, fruit or plantNot given
butternut squash (1%)Vegetable, fruit or plant1%
sweet potato (1%)Vegetable, fruit or plant1%
cranberries (0.5%)Vegetable, fruit or plant0.5%
blackberries (0.5%)Vegetable, fruit or plant0.5%
flaxseed (0.5%)Vegetable, fruit or plant0.5%
mineralsOtherNot given
chicory rootVegetable, fruit or plantNot given
kale (0.3%)Vegetable, fruit or plant0.3%
peppermintOtherNot given
coconut oilFat, stock, extract or other processed ingredientNot given
beet pulpVegetable, fruit or plantNot given
green tea (0.05%)Vegetable, fruit or plant0.05%
yuccaOtherNot given
rosemary (0.04%)Vegetable, fruit or plant0.04%
parsley (0.02%)Vegetable, fruit or plant0.02%
dandelion rootOtherNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 42% and carbs about 6%, with the water taken out.

As soldDry weight
Protein39%42%
within the usual 40 to 49% for freeze-dried and air-dried foods
Fat32%34%
Carbohydrate~6%~6.4%
below the usual 7 to 14% for freeze-dried and air-dried foods
Fibre6%6.4%
Ash11%12%
Moisture6%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the freeze-dried and air-dried foods we rate.

Energy430 kcal/100 gCalculated from the analysis.

Why it scores 78

The kind of meat scored best (15 of 15). How it’s made scored lowest (14 of 20).

  1. How much meat?

    31.6 / 45
    • Meat on the label28 / 35

      80% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level3.6 / 10

      Protein is 41.5% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    17.9 / 20

    About 6.4% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    14 / 20

    Freeze-dried: 15 of 20. Minus 1 for added plant protein, starch or fibre.

  4. What kind of meat?

    15 / 15
    • How the meat is listed12 / 12

      The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat3 / 3

      Organ meat such as liver, heart, kidney or tripe is named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other freeze-dried and air-dried foods

Top 21% of freeze-dried and air-dried foods. 2 foods share this score. Each bar counts the ranked freeze-dried and air-dried foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Ingredient notes

3 noted, none cost points: mint, parsley and yucca extract. 25 flagged nothing.

  • 3 noted
  • 25 nothing flagged
25 ingredients with nothing flagged

Apples, beet pulp, blackberries, carrot, chicken, chicory root extract, coconut oil, cranberries, dandelion root, green tea extract, hawthorn, kale, linseed (flaxseed), minerals, pea fibre, pumpkin, rosemary, sweet potato, tocopherols (vitamin E)

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, selenium, vitamin A (retinyl acetate), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

Out of stock at every shop we track. Last price £37.42/kg at The Natural Pet Store.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

ShopPackPricePer kg
The Natural Pet Store120g · £4.49Out of stock120g£4.49£37.42/kgVisit
The Natural Pet Store250g · £10.59Out of stock250g£10.59£42.36/kgVisit

Price unchanged since 28 Sep (2 readings, one a week).

Show the chart
View the readings as a table
DayShopPackPricePer kg
4 Oct 2026The Natural Pet Store120g£4.49 (out of stock)£37.42/kg
4 Oct 2026The Natural Pet Store250g£10.59 (out of stock)£42.36/kg
28 Sep 2026The Natural Pet Store120g£4.49 (out of stock)£37.42/kg
28 Sep 2026The Natural Pet Store250g£10.59 (out of stock)£42.36/kg

Your dog

Cost per day and grams for your dog

Alternatives

1 dry food scores 9 points higher at the same price or less.

Compare side by side →
Meat
96% this food 80%
To feed
7% less per 1,000 kcal

+9 points

Sources

Own-label food: checked against the retailer’s label.

Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.

Page we read, saved 4 Oct 2026: The Natural Pet Store.

Score method v6.1.0 · ingredient notes v2.4.0

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Anything to leave out?Checked against the whole ingredient list.
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