Nature's VarietyCompare

Nature's Variety Healthy Grains Medium/Maxi Adult Chicken

DryCompleteAdultContains grain
17/ 100
WeakTied 1,025th of 1,171 dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 27 Sep 2026

  • Zinc: −15 points
  • Some meat not named by animal
  • Added plant protein, starch or fibre

First ingredients: Deboned chicken* (16%), dried chicken protein (15%), dried peas* (15%), oats* (13%), brown rice* (7%)… All ingredients

Retailer’s own label, fully checked
Meat
31%
Protein, dry weight
32%
Carbs, dry weight
~39%
kcal/100 g
358

Ingredients

Listed first: Deboned chicken. 31% of the recipe is declared meat.

  • Meat 31%
  • Grain 20%
  • Plants 15%
  • Other 10.8%
  • No amount given 23.2%

Deboned chicken* (16%), dried chicken protein (15%), dried peas* (15%), oats* (13%), brown rice* (7%), maize protein, whole barley*, poultry fat* (6%), hydrolysed animal protein (4%, poultry, pork, fish), beet pulp*, minerals, dried carrots* (0.5%, equivalent to 4% fresh carrots), dried apple* (0.3%, equivalent to 2% fresh apple), dried algae* (0.01%, seaweed), dried rosemary* (0.01%). *natural ingredients

Meat named animal proteinGrain cereals

Additives

per kg: Nutritional additives: Vitamin A (27,000 IU), vitamin D3 (1200 IU), vitamin E (650mg), vitamin C (300mg), sodium selenite (0.24mg), potassium iodate (1.9mg), manganous(II)-sulphate monohydrate (123mg), ferrous(II)-sulphate monohydrate (260mg), cupric(II)-sulphate pentahydrate (33mg), zinc [zinc sulphate monohydrate] (370mg).

How we read this label

First ingredient: “Deboned chicken*”. It names the animal.

On the labelWe read it asShare on the label
Deboned chicken* (16%)Named meat16%
dried chicken protein (15%)Named meat15%
dried peas* (15%)Vegetable, fruit or plant15%
oats* (13%)Grain13%
brown rice* (7%)Grain7%
maize proteinGrainNot given
whole barley*GrainNot given
poultry fat* (6%)Fat, stock, extract or other processed ingredient6%
hydrolysed animal protein (4%, poultry, pork, fish)Other4%
beet pulp*Vegetable, fruit or plantNot given
mineralsOtherNot given
dried carrots* (0.5%, equivalent to 4% fresh carrots)Vegetable, fruit or plant0.5%
dried apple* (0.3%, equivalent to 2% fresh apple)Vegetable, fruit or plant0.3%
dried algae* (0.01%, seaweed)Vegetable, fruit or plant0.01%
dried rosemary* (0.01%)Vegetable, fruit or plant0.01%

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 32% and carbs about 39%, with the water taken out.

As soldDry weight
Protein28.5%32%
within the usual 26 to 32% for dry foods
Fat16%18%
Carbohydrate~35%~39%
below the usual 39 to 50% for dry foods
Fibre3%3.3%
Ash7.5%8.3%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy358 kcal/100 gCalculated from the analysis.

Why it scores 17

The kind of meat scored best (8.2 of 15). How it’s made scored lowest (4 of 20).

  1. How much meat?

    12.8 / 45
    • Meat on the label10.9 / 35

      31% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level1.9 / 10

      Protein is 31.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    7 / 20

    About 38.9% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    4 / 20

    Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.

  4. What kind of meat?

    8.2 / 15
    • How the meat is listed8.2 / 12

      The label lists the meat as fresh, meal and unnamed hydrolysed, which earns 69% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3

      No organ meat named.

Points lost for ingredients: Zinc (−15).

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Tied 1,025th of 1,171 dry foods. 22 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 39% to 25% by dry weight, and protein is about 43%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

1 ingredient costs 15 points: zinc. 1 more noted. 21 flagged nothing.

  • 1 costs points
  • 1 noted
  • 21 nothing flagged
21 ingredients with nothing flagged

Algae, apples, barley, beet pulp, carrot, chicken, maize (corn) gluten, minerals, oats, peas, poultry fat, rice, tocopherols (vitamin E), vitamin C (ascorbic acid)

Allowed up to a legal maximum, none declared above it: copper, iodine, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol)

We couldn’t read an amount we can check on the label, so no points were taken: iron, manganese

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Your dog

Grams a day for your dog

Alternatives

4 dry foods score 42 to 61 points higher.

Compare side by side →
Meat
100% this food 31%

+61 pointsCompare

Meat
78.5% this food 31%
Carbs
about 22% this food about 39%

+46 pointsCompare

Meat
78% this food 31%
Carbs
about 8% this food about 39%

+43 pointsCompare

Meat
79.5% this food 31%
Carbs
about 33% this food about 39%

+42 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Own-label food: checked against the retailer’s label.

Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.

Page we read, saved 27 Sep 2026: Zooplus UK.

Score method v6.1.0 · ingredient notes v2.4.0

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