Nature's Variety No Grain Medium/Maxi Adult Salmon

2 prices from Zooplus UK

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Nature's Variety No Grain Medium/Maxi Adult Salmon

DryCompleteAdultGrain-free
36/ 100
WeakTop 32% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

  • No ingredient deductions
  • Some meat not named by animal
  • Added plant protein, starch or fibre
  • Includes hydrolysed protein

First ingredients: Deboned Norwegian salmon* (16%), dried tuna protein (15%), dried peas* (13%), dried potato* (11%), poultry fat* (8%)… All ingredients

Ingredients match the maker’s own page
Meat
37%
Protein, dry weight
34%
Carbs, dry weight
~32%
kcal/100 g
376

Ingredients

Listed first: Deboned Norwegian salmon. 37% of the recipe is declared meat.

  • Meat 37%
  • Plants 30%
  • Other 12.8%
  • No amount given 20.2%

Deboned Norwegian salmon* (16%), dried tuna protein (15%), dried peas* (13%), dried potato* (11%), poultry fat* (8%), sweet potato* (6%), dried salmon protein (6%), pea protein*, hydrolysed animal protein (4%, poultry, pork, fish), beet pulp*, minerals, dried carrots* (0.5%, equivalent to 4% fresh carrots), dried apple* (0.3%, equivalent to 2% fresh apple), dried algae* (0.01%, seaweed), dried rosemary* (0.01%). *natural ingredients

Meat named animal protein

Additives

per kg: Nutritional additives: Vitamin A (27,000 IU), vitamin E (650mg), vitamin C (300mg), sodium selenite (0.2mg), potassium iodate (1.5mg), manganous(II)-sulphate monohydrate (101mg), ferrous(II)-sulphate monohydrate (213mg), cupric(II)-sulphate pentahydrate (27mg), zinc [zinc sulphate monohydrate] (197mg).

How we read this label

First ingredient: “Deboned Norwegian salmon*”. It names the animal.

On the labelWe read it asShare on the label
Deboned Norwegian salmon* (16%)Named meat16%
dried tuna protein (15%)Named meat15%
dried peas* (13%)Vegetable, fruit or plant13%
dried potato* (11%)Vegetable, fruit or plant11%
poultry fat* (8%)Fat, stock, extract or other processed ingredient8%
sweet potato* (6%)Vegetable, fruit or plant6%
dried salmon protein (6%)Named meat6%
pea protein*Vegetable, fruit or plantNot given
hydrolysed animal protein (4%, poultry, pork, fish)Other4%
beet pulp*Vegetable, fruit or plantNot given
mineralsOtherNot given
dried carrots* (0.5%, equivalent to 4% fresh carrots)Vegetable, fruit or plant0.5%
dried apple* (0.3%, equivalent to 2% fresh apple)Vegetable, fruit or plant0.3%
dried algae* (0.01%, seaweed)Vegetable, fruit or plant0.01%
dried rosemary* (0.01%)Vegetable, fruit or plant0.01%

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 34% and carbs about 32%, with the water taken out.

As soldDry weight
Protein31%34%
above the usual 26 to 32% for dry foods
Fat19.5%22%
Carbohydrate~29%~32%
below the usual 39 to 50% for dry foods
Fibre2.5%2.8%
Ash8%8.9%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy376 kcal/100 gCalculated from the analysis.

Why it scores 36

The kind of meat scored best (7.9 of 15). How it’s made scored lowest (4 of 20).

  1. How much meat?

    15.4 / 45
    • Meat on the label13 / 35

      37% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level2.4 / 10

      Protein is 34.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    9.3 / 20

    About 32.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    4 / 20

    Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.

  4. What kind of meat?

    7.9 / 15
    • How the meat is listed7.9 / 12

      The label lists the meat as fresh, meal and unnamed hydrolysed, which earns 66% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 32% of dry foods. 53 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 32% to 20% by dry weight, and protein is about 45%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

1 noted: hydrolysed proteins. 21 flagged nothing.

  • 1 noted
  • 21 nothing flagged
  • 1 not in our ingredient database yet
21 ingredients with nothing flagged

Algae, apples, beet pulp, carrot, fish, minerals, peas, potato, poultry fat, salmon, sweet potato, tocopherols (vitamin E), vegetable protein extracts, vitamin C (ascorbic acid)

Allowed up to a legal maximum, none declared above it: copper, iodine, selenium, vitamin A (retinyl acetate), zinc

We couldn’t read an amount we can check on the label, so no points were taken: iron, manganese

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
1 not in our ingredient database yet

Deboned norwegian salmon

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Up 9% since 10 Aug.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

ShopPackPricePer kg
Zooplus UKEconomy Pack: 2 x 12kg · £163.99 up 9% since 10 AugEconomy Pack: 2 x 12kg£163.99£6.83/kgCheapest in stockVisit
Zooplus UK12kg · £82.79 up 8% since 10 Aug12kg£82.79£6.90/kgVisit

Since 10 Aug (3 readings): Zooplus UK up 9%.

Show the chart
View the readings as a table
DayShopPackPricePer kg
4 Oct 2026Zooplus UK12kg£82.79£6.90/kg
4 Oct 2026Zooplus UKEconomy Pack: 2 x 12kg£163.99£6.83/kg
27 Sep 2026Zooplus UK12kg£82.69£6.89/kg
27 Sep 2026Zooplus UKEconomy Pack: 2 x 12kg£163.49£6.81/kg
10 Aug 2026Zooplus UK12kg£76.39£6.37/kg
10 Aug 2026Zooplus UKEconomy Pack: 2 x 12kg£150.99£6.29/kg

Your dog

Cost per day and grams for your dog

Alternatives

4 dry foods score 23 to 26 points higher and cost up to 11% more.

Compare side by side →
Meat
76% this food 37%
Carbs
about 21% this food about 32%
To feed
5% more per 1,000 kcal

+26 pointsCompare

Meat
78% this food 37%
Carbs
about 8% this food about 32%
To feed
32% less per 1,000 kcal

+24 pointsCompare

Meat
76% this food 37%
Carbs
about 26% this food about 32%
To feed
6% less per 1,000 kcal

+23 pointsCompare

Meat
79.5% this food 37%
Carbs
about 33% this food about 32%
To feed
11% more per 1,000 kcal

+23 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Matches the maker’s own page.

Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.

Page we read, saved 4 Oct 2026: Zooplus UK.

Score method v6.1.0 · ingredient notes v2.4.0

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