

2 prices from Zooplus UK
Nature's Variety No Grain Medium/Maxi Puppy Salmon
Good points
- No ingredient deductions
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Deboned salmon* (20%), dried tuna protein (18%), dried peas* (15%), dried potato* (8%), potato protein… All ingredients
Retailer’s own label, fully checked- Meat
- 38%
- Protein, dry weight
- 36%
- Carbs, dry weight
- ~32%
- kcal/100 g
- 375
Ingredients
Listed first: Deboned salmon. 38% of the recipe is declared meat.
- Meat 38%
- Plants 27%
- Other 11.8%
- No amount given 23.2%
Deboned salmon* (20%), dried tuna protein (18%), dried peas* (15%),dried potato* (8%), potato protein, poultry fat* (7%), sweet potato* (4%), hydrolysed animal protein (4%, poultry, pork, fish), pea starch*, beet pulp*, minerals, pea protein*, dried carrot* (0.5%, equivalent to 4% fresh carrot), dried apple* (0.3%, equivalent to 2% fresh apple), dried algae* (0.01%, seaweed), dried rosemary* (0.01%> *natural ingredients
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (27,000 IU), vitamin E (650mg), vitamin C (300mg), zinc sulphate monohydrate (315mg), sodium selenite (0.24mg), potassium iodide (1.9mg), manganous sulphate monohydrate (123mg), ferrous-(II)-sulphate monohydrate (260mg), cupric-(II)-sulphate pentahydrate (33mg).
How we read this label
First ingredient: “Deboned salmon*”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Deboned salmon* (20%) | Named meat | 20% |
| dried tuna protein (18%) | Named meat | 18% |
| dried peas* (15%) | Vegetable, fruit or plant | 15% |
| dried potato* (8%) | Vegetable, fruit or plant | 8% |
| potato protein | Vegetable, fruit or plant | Not given |
| poultry fat* (7%) | Fat, stock, extract or other processed ingredient | 7% |
| sweet potato* (4%) | Vegetable, fruit or plant | 4% |
| hydrolysed animal protein (4%, poultry, pork, fish) | Other | 4% |
| pea starch* | Vegetable, fruit or plant | Not given |
| beet pulp* | Vegetable, fruit or plant | Not given |
| minerals | Other | Not given |
| pea protein* | Vegetable, fruit or plant | Not given |
| dried carrot* (0.5%, equivalent to 4% fresh carrot) | Vegetable, fruit or plant | 0.5% |
| dried apple* (0.3%, equivalent to 2% fresh apple) | Vegetable, fruit or plant | 0.3% |
| dried algae* (0.01%, seaweed) | Vegetable, fruit or plant | 0.01% |
| dried rosemary* (0.01%> *natural ingredients | Vegetable, fruit or plant | 0.01% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 36% and carbs about 32%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 32% | 36% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 19% | 21% |
| Carbohydrate | ~29% | ~32% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 7% | 7.8% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 37
The kind of meat scored best (8.4 of 15). How it’s made scored lowest (4 of 20).
How much meat?
15.9 / 45 points- Meat on the label13.3 / 35 points
38% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.6 / 10 points
Protein is 35.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
9.3 / 20 pointsEstimated carbohydrate: About 32.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
8.4 / 15 points- How the meat is listed8.4 / 12 points
The label lists the meat as fresh, meal and unnamed hydrolysed, which earns 70% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 32% to 18% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 22 flagged nothing.
- 1 noted
- 22 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
22 ingredients with nothing flagged
Algae, apples, beet pulp, carrot, fish, minerals, peas, potato, poultry fat, salmon, starch, sweet potato, tocopherols (vitamin E), vegetable protein extracts, vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, selenium, vitamin A (retinyl acetate), zinc
We couldn’t read an amount we can check on the label, so no points were taken: iron
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Algae, apples, beet pulp, carrot, fish, minerals, peas, potato, poultry fat, salmon, sweet potato, vegetable protein extracts
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Algae, apples, fish, poultry fat, vegetable protein extracts, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Zooplus UK up 2%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £84.79 | £7.07/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £156.49 | £6.52/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £84.79 | £7.07/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £156.49 | £6.52/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £83.09 | £6.92/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £155.49 | £6.48/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 22 to 25 points higher and cost up to 20% more.

- Meat
- 74% this food 38%
- Carbs
- about 19% this food about 32%
- To feed
- 20% more per 1,000 kcal
+25 pointsCompare

- Meat
- 75% this food 38%
- Carbs
- about 18% this food about 32%
- To feed
- 35% less per 1,000 kcal
+24 pointsCompare

- Meat
- 78% this food 38%
- Carbs
- about 8% this food about 32%
- To feed
- 29% less per 1,000 kcal
+23 pointsCompare

- Meat
- 76% this food 38%
- Carbs
- about 26% this food about 32%
- To feed
- 2% less per 1,000 kcal
+22 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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