

6 prices from Zooplus UK, Pets at Home and Mobile Pet Foods
Natures Menu 80% Beef Freeze Dried Nuggets
Good points
- 80% meat
- Low starch, about 9% carbs
- Freeze-dried, not extruded
Worth knowing
- Added plant protein, starch or fibre
First ingredients: Beef (80%), carrots (5%), apples (5%), minerals, pea fibre… All ingredients
Label checked- Meat
- 80%
- Protein, dry weight
- 40%
- Carbs, dry weight
- ~9%
- kcal/100 g
- 450
Ingredients
Listed first: Beef. 80% of the recipe is declared meat.
- Meat 80%
- Plants 12%
- Other 1%
- No amount given 7%
Beef (80%), carrots (5%), apples (5%), minerals, pea fibre, butternut squash (1%), sweet potato (1%), sunflower oil, cranberries (0.5%), blackberries (0.5%), flaxseed, chicory root, kale, peppermint, coconut oil, green tea, yucca, rosemary, parsley, dandelion root, hawthorn leaf
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (3133 IU), vitamin D (313 IU), vitamin E (44mg), zinc sulphate monohydrate [Zn: 57.3mg] (157mg), iron (II) sulphate monohydrate [Fe: 18.9mg] (63mg), copper (II) sulphate pentahydrate [Cu: 5.65mg] (22.6mg), calcium iodate anhydrous [I: 0.85mg] (1.3mg), selenised yeast Saccharomyes cerevisiae CNCM I-3060, inactivated [Se: 0.06mg] (27mg).
How we read this label
First ingredient: “Beef”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Beef (80%) | Named meat | 80% |
| carrots (5%) | Vegetable, fruit or plant | 5% |
| apples (5%) | Vegetable, fruit or plant | 5% |
| minerals | Other | Not given |
| pea fibre | Vegetable, fruit or plant | Not given |
| butternut squash (1%) | Vegetable, fruit or plant | 1% |
| sweet potato (1%) | Vegetable, fruit or plant | 1% |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| cranberries (0.5%) | Vegetable, fruit or plant | 0.5% |
| blackberries (0.5%) | Vegetable, fruit or plant | 0.5% |
| flaxseed | Vegetable, fruit or plant | Not given |
| chicory root | Vegetable, fruit or plant | Not given |
| kale | Vegetable, fruit or plant | Not given |
| peppermint | Other | Not given |
| coconut oil | Fat, stock, extract or other processed ingredient | Not given |
| green tea | Vegetable, fruit or plant | Not given |
| yucca | Other | Not given |
| rosemary | Vegetable, fruit or plant | Not given |
| parsley | Vegetable, fruit or plant | Not given |
| dandelion root | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 40% and carbs about 9%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 38% | 40% |
| within the usual 40 to 49% for freeze-dried and air-dried foods | ||
| Fat | 34% | 36% |
| Carbohydrate | ~8% | ~8.5% |
| within the usual 7 to 14% for freeze-dried and air-dried foods | ||
| Fibre | 6% | 6.4% |
| Ash | 8% | 8.5% |
| Moisture | 6% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the freeze-dried and air-dried foods we rate.
Why it scores 74
Starch scored best (17.2 of 20). Meat scored lowest (31.4 of 45).
How much meat?
31.4 / 45 points- Meat on the label28 / 35 points
80% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.4 / 10 points
Protein is 40.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
17.2 / 20 pointsEstimated carbohydrate: About 8.5% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
14 / 20 pointsHow it’s made: Freeze-dried: 15 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other freeze-dried and air-dried foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
3 noted, none cost points: mint, parsley and yucca extract. 26 flagged nothing.
- 3 noted
- 26 nothing flagged
- MintNoted, no points takenFeed material (herb)
Why it’s noted and sources
Mint can upset a dog's stomach if eaten in large amounts; at the small amounts used in food, EU assessors found it safe.
- ParsleyNoted, no points takenFeed material (vegetable)
Why it’s noted and sources
Only large amounts cause problems (sun sensitivity); the small amounts used in food aren't a concern.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
26 ingredients with nothing flagged
Apples, beef, blackberries, carrot, chicory root extract, coconut oil, cranberries, dandelion root, green tea extract, hawthorn, kale, linseed (flaxseed), minerals, pea fibre, pumpkin, rosemary, sunflower oil, sweet potato, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beef, blackberries, carrot, chicory root extract, coconut oil, cranberries, dandelion root, green tea extract, kale, linseed (flaxseed), minerals, pumpkin, rosemary, sunflower oil, sweet potato
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, blackberries, chicory root extract, coconut oil, cranberries, dandelion root, green tea extract, kale, pumpkin, sunflower oil, selenium, vitamin A (retinyl acetate), zinc
- ASPCA Animal Poison ControlHawthorn
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA 2018 opinion on green tea catechins (PMC7009618)Green tea extract
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Pea fibre
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Lowest £31.51/kg at Zooplus UK, 37% below the dearest. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 625g · £39.39 | Economy Pack: 2 x 625g | £39.39 | £31.51/kgCheapest in stock | Visit |
| Zooplus UK625g · £20.89 up 3% since 10 Aug | 625g | £20.89 | £33.42/kg | Visit |
| Pets at Home250g · £10.79 up 11% since 10 Aug | 250g | £10.79 | £43.16/kg | Visit |
| Mobile Pet Foods250g · £10.99 | 250g | £10.99 | £43.96/kg | Visit |
| Pets at Home120g · £5.89 up 11% since 10 Aug | 120g | £5.89 | £49.08/kg | Visit |
Since 10 Aug (3 readings): Pets at Home up 11%, Zooplus UK up 3%; 1 other shop unchanged.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Mobile Pet Foods | 120g | £5.99 | £49.92/kg |
| 4 Oct 2026 | Mobile Pet Foods | 250g | £10.99 | £43.96/kg |
| 4 Oct 2026 | Pets at Home | 120g | £5.89 | £49.08/kg |
| 4 Oct 2026 | Pets at Home | 250g | £10.79 | £43.16/kg |
| 4 Oct 2026 | Zooplus UK | 625g | £20.89 | £33.42/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 625g | £39.39 | £31.51/kg |
| 28 Sep 2026 | Mobile Pet Foods | 120g | £5.99 | £49.92/kg |
| 28 Sep 2026 | Mobile Pet Foods | 250g | £10.99 | £43.96/kg |
| 27 Sep 2026 | Pets at Home | 120g | £5.30 | £44.17/kg |
| 27 Sep 2026 | Pets at Home | 250g | £9.71 | £38.84/kg |
| 27 Sep 2026 | Zooplus UK | 625g | £20.89 | £33.42/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 625g | £39.39 | £31.51/kg |
| 10 Aug 2026 | Pets at Home | 120g | £5.30 | £44.17/kg |
| 10 Aug 2026 | Pets at Home | 250g | £9.71 | £38.84/kg |
| 10 Aug 2026 | Zooplus UK | 625g | £20.29 | £32.46/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 625g | £39.09 | £31.27/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 13 points higher and costs up to 15% more.

- Meat
- 96% this food 80%
- Carbs
- about 6% this food about 9%
- To feed
- 15% more per 1,000 kcal
+13 points
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 3 shops, saved 4 Oct 2026.
Pages we read, saved 4 Oct 2026: Zooplus UK, Mobile Pet Foods, Pets at Home.
Score method v6.1.0 · ingredient notes v2.4.0
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