
Nature's Variety Dog Food Meat Boost, Free Range Chicken
Good points
- 53% meat
- No ingredient deductions
Worth knowing
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Deboned Free Range Chicken Meat (28%), Dried Chicken Protein (21%), Dried Peas (11%), Dried Chickpeas (5%), Poultry Fat (5%)… All ingredients
Ingredients match the maker’s own page- Meat
- 53%
- Protein, dry weight
- 34%
- Carbs, dry weight
- ~31%
- kcal/100 g
- 367
Ingredients
Listed first: Deboned Free Range Chicken Meat. 53% of the recipe is declared meat.
- Meat 53%
- Plants 28%
- Other 10%
- No amount given 9%
Deboned Free Range Chicken Meat (28%), Dried Chicken Protein (21%), Dried Peas (11%), Dried Chickpeas (5%), Poultry Fat (5%), Freeze Dried Free Range Chicken (4%), Deboned (2%), Dried Sweet Potato (4%), Protein Hydrolysate (3%), Pea Starch, Potato Starch, Pea Fibre, Dried Chicory Root, Dried Pumpkinseed, Minerals, Dried Carrot, Fresh Carrot (4%), Dried Broccoli, Fresh Broccoli (4%), Dried Apple, Fresh Apple (2%), Dried Kelp, Dried Rosemary
Meat named animal protein
Additives
Vitamin A, Vitamin D3, Vitamin E, Vitamin C, Iron(Ii) Sulphate Monohydrate, Potassium Iodide, Copper(Ii) Sulphate Pentahydrate, Manganous Sulphate Monohydrate, Zinc Sulphate Monohydrate, Sodium Selenite
How we read this label
First ingredient: “Deboned Free Range Chicken Meat”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Deboned Free Range Chicken Meat (28%) | Named meat | 28% |
| Dried Chicken Protein (21%) | Named meat | 21% |
| Dried Peas (11%) | Vegetable, fruit or plant | 11% |
| Dried Chickpeas (5%) | Vegetable, fruit or plant | 5% |
| Poultry Fat (5%) | Fat, stock, extract or other processed ingredient | 5% |
| Freeze Dried Free Range Chicken (4%) | Named meat | 4% |
| Deboned (2%) | Other | 2% |
| Dried Sweet Potato (4%) | Vegetable, fruit or plant | 4% |
| Protein Hydrolysate (3%) | Fat, stock, extract or other processed ingredient | 3% |
| Pea Starch | Vegetable, fruit or plant | Not given |
| Potato Starch | Vegetable, fruit or plant | Not given |
| Pea Fibre | Vegetable, fruit or plant | Not given |
| Dried Chicory Root | Vegetable, fruit or plant | Not given |
| Dried Pumpkinseed | Other | Not given |
| Minerals | Other | Not given |
| Dried Carrot | Vegetable, fruit or plant | Not given |
| Fresh Carrot (4%) | Vegetable, fruit or plant | 4% |
| Dried Broccoli | Vegetable, fruit or plant | Not given |
| Fresh Broccoli (4%) | Vegetable, fruit or plant | 4% |
| Dried Apple | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 34% and carbs about 31%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 31% | 34% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 19% | 21% |
| Carbohydrate | ~28% | ~31% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 4.4% | 4.9% |
| Ash | 8% | 8.9% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 44
The kind of meat scored best (9.4 of 15). How it’s made scored lowest (4 of 20).
How much meat?
21 / 45 points- Meat on the label18.6 / 35 points
53% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.4 / 10 points
Protein is 34.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
9.8 / 20 pointsEstimated carbohydrate: About 30.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
9.4 / 15 points- How the meat is listed9.4 / 12 points
The label lists the meat as fresh, meal and dried, which earns 78% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 31% to 20% by dry weight, and protein is about 44%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 24 flagged nothing.
- 1 noted
- 24 nothing flagged
- 3 not in our ingredient database yet
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
24 ingredients with nothing flagged
Apples, broccoli, carrot, chicken, chickpeas, chicory root extract, minerals, pea fibre, peas, poultry fat, rosemary, seaweed, starch, sweet potato, tocopherols (vitamin E), vitamin C (ascorbic acid)
We couldn’t read an amount we can check on the label, so no points were taken: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, broccoli, carrot, chicken, chickpeas, chicory root extract, minerals, peas, poultry fat, rosemary, seaweed, sweet potato
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, broccoli, chickpeas, chicory root extract, poultry fat, seaweed, manganese, selenium, vitamin A (retinyl acetate), zinc
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Pea fibre
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
3 not in our ingredient database yet
Deboned, dried pumpkinseed, freeze dried free range chicken
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Your dog
Grams a day for your dog
Alternatives
4 dry foods score 15 to 34 points higher.

- Meat
- 100% this food 53%
+34 pointsCompare

- Meat
- 78.5% this food 53%
- Carbs
- about 22% this food about 31%
+19 pointsCompare

- Meat
- 78% this food 53%
- Carbs
- about 8% this food about 31%
+16 pointsCompare

- Meat
- 79.5% this food 53%
- Carbs
- about 33% this food about 31%
+15 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 10 Aug 2026: Jollyes.
Score method v6.1.0 · ingredient notes v2.4.0
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