

3 prices from Pets at Home
Good points
- 75% meat
- Low starch, about 21% carbs
- One animal protein: fish
Worth knowing
- Added plant protein, starch or fibre
First ingredients: Raw whole pilchard (18%), raw whole mackerel (11%), raw whole hake (10%), raw flounder (6%), raw whole rockfish (6%)… All ingredients
Ingredients match the maker’s own page- Meat
- 75%
- Protein, dry weight
- 43%
- Carbs, dry weight
- ~21%
- kcal/100 g
- 388
Ingredients
Listed first: Raw whole pilchard. 75% of the recipe is declared meat.
- Meat 75%
- Other 10%
- No amount given 15%
Raw whole pilchard (18%), raw whole mackerel (11%), raw whole hake (10%), raw flounder (6%), raw whole rockfish (6%), raw whole sole (6%), dehydrated mackerel (5%), dehydrated herring (5%), dehydrated whitefish (5%), dehydrated sardine (5%), dehydrated blue whiting (4%), herring oil (4%), whole red lentils, whole peas, whole chickpeas, whole green lentils, lentil fibre, whole pinto beans, pea starch, sunflower oil, dried kelp, fresh whole pumpkin, fresh whole butternut squash, fresh whole zucchini, fresh whole carrots, fresh whole apples, fresh whole pears, dried chicory root, fresh kale, fresh spinach, fresh beet greens, fresh turnip greens, whole cranberries, whole blueberries, whole saskatoon berries, turmeric, milk thistle, burdock root, lavender, marshmallow root, rosehips.
Meat named animal protein
Additives
3b606 (Zinc: 75mg), 3b406 (Copper: 11mg), 3a821 Vitamin B1: 9.8mg, 3a700 Vitamin E: 200 IU. Zootechnical additives: 4b1707 Enterococcus faecium NCIMB 10415 1x10^9 CFU. Rosemary extract: 80mg. Tocopherol extract from vegetable oils: 121mg, citric acid: 40mg.
How we read this label
First ingredient: “Raw whole pilchard”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Raw whole pilchard (18%) | Named meat | 18% |
| raw whole mackerel (11%) | Named meat | 11% |
| raw whole hake (10%) | Named meat | 10% |
| raw flounder (6%) | Named meat | 6% |
| raw whole rockfish (6%) | Named meat | 6% |
| raw whole sole (6%) | Other | 6% |
| dehydrated mackerel (5%) | Named meat | 5% |
| dehydrated herring (5%) | Named meat | 5% |
| dehydrated whitefish (5%) | Named meat | 5% |
| dehydrated sardine (5%) | Named meat | 5% |
| dehydrated blue whiting (4%) | Named meat | 4% |
| herring oil (4%) | Fat, stock, extract or other processed ingredient | 4% |
| whole red lentils | Vegetable, fruit or plant | Not given |
| whole peas | Vegetable, fruit or plant | Not given |
| whole chickpeas | Vegetable, fruit or plant | Not given |
| whole green lentils | Vegetable, fruit or plant | Not given |
| lentil fibre | Vegetable, fruit or plant | Not given |
| whole pinto beans | Vegetable, fruit or plant | Not given |
| pea starch | Vegetable, fruit or plant | Not given |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 43% and carbs about 21%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 38% | 43% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 18% | 20% |
| Carbohydrate | ~18% | ~21% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 5% | 5.7% |
| Ash | 8.5% | 9.7% |
| Moisture | 12% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 59
The kind of meat scored best (10.8 of 15). How it’s made scored lowest (5 of 20).
How much meat?
30.2 / 45 points- Meat on the label26.3 / 35 points
75% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.9 / 10 points
Protein is 43.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
13 / 20 pointsEstimated carbohydrate: About 21% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
10.8 / 15 points- How the meat is listed10.8 / 12 points
The label lists the meat as fresh and dried, which earns 90% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 21% to 14% by dry weight, and protein is about 50%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 33 ingredients. 3 are not in our ingredient database yet.
33 ingredients with nothing flagged
Apples, beetroot, blueberries, burdock root, carrot, chickpeas, chicory root extract, citric acid (E330), courgette, cranberries, fish, fish oil, kale, lavender, lentil fibre, lentils, marshmallow root, milk thistle, pear, peas, pinto beans, probiotic cultures, pumpkin, rosehips, seaweed, spinach, starch, sunflower oil, tocopherols (vitamin E), turmeric, vitamin B1 (thiamine)
Allowed up to a legal maximum, none declared above it: copper, zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, beetroot, blueberries, burdock root, chickpeas, chicory root extract, citric acid (E330), courgette, cranberries, fish, kale, lavender, lentil fibre, lentils, pear, pinto beans, probiotic cultures, pumpkin, rosehips, seaweed, spinach, sunflower oil, turmeric, vitamin B1 (thiamine), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, beetroot, blueberries, burdock root, carrot, chickpeas, chicory root extract, citric acid (E330), courgette, cranberries, fish, fish oil, kale, lavender, lentil fibre, lentils, pear, peas, pinto beans, pumpkin, rosehips, seaweed, spinach, sunflower oil, turmeric
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- EFSA 2020 (PMC7448085)Turmeric
- EFSA FEEDAP (PMC13063795)Cranberries
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Marshmallow root
- FSA register of feed additives (GB)Milk thistle
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
- Use of Milk Thistle in Farm and Companion Animals (PMC11961297)Milk thistle
3 not in our ingredient database yet
Fresh turnip greens, raw whole sole, whole saskatoon berries
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 11% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Pets at Home up 25%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Pets at Home | 11.4kg | £110.69 | £9.71/kg |
| 4 Oct 2026 | Pets at Home | 2kg | £29.99 | £14.99/kg |
| 4 Oct 2026 | Pets at Home | 6kg | £64.49 | £10.75/kg |
| 27 Sep 2026 | Pets at Home | 11.4kg | £99.62 | £8.74/kg |
| 27 Sep 2026 | Pets at Home | 2kg | £26.99 | £13.49/kg |
| 27 Sep 2026 | Pets at Home | 6kg | £58.04 | £9.67/kg |
| 10 Aug 2026 | Pets at Home | 11.4kg | £99.62 | £8.74/kg |
| 10 Aug 2026 | Pets at Home | 2kg | £23.99 | £11.99/kg |
| 10 Aug 2026 | Pets at Home | 6kg | £54.82 | £9.14/kg |
Your dog
Cost per day and grams for your dog
Similar foods
4 dry foods from other brands to compare, scoring 60 to 78.




Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Pets at Home.
Score method v6.1.0 · ingredient notes v2.4.0
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