

2 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- 4% meat
- About 49% carbs (dry weight)
- Meat not named by animal
First ingredients: Cereals*, meat and animal derivatives (including 4% poultry), oils and fats… All ingredients
Ingredients match the maker’s own page- Meat
- 4%
- Protein, dry weight
- 28%
- Carbs, dry weight
- ~49%
- kcal/100 g
- 369
Ingredients
Listed first: Cereals. 4% of the recipe is declared meat.
- Meat 4%
- Other 4.1%
- No amount given 91.9%
Cereals*, meat and animal derivatives (including 4% poultry), oils and fats, derivatives of vegetable origin (including 3% dried beet pulp*), minerals, vegetables* (including 0.7% mix of dried peas and carrots, equivalent to 4% mix of peas and carrots), yeast (including 0.4% brewers' yeast). *natural ingredients
Meat animal not namedGrain cereals
Additives
per kg: Nutritional additives: Vitamin B2 (10.7mg), vitamin D3 (1500 IU), vitamin E (100mg), biotin (0.15mg), copper [copper(II)-sulphate pentahydrate] (9mg), iodine [potassium iodide] (2.3mg), manganese [manganous sulphate monohydrate] (24.8mg), selenium [sodium selenite] (0.2mg), zinc [zinc sulphate monohydrate] (70.1mg). Antioxidants, preservatives.
How we read this label
First ingredient: “Cereals*”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Cereals* | Vegetable, fruit or plant | Not given |
| meat and animal derivatives (including 4% poultry) | Meat, animal not named | 4% |
| oils and fats | Fat, stock, extract or other processed ingredient | Part of the item above |
| derivatives of vegetable origin (including 3% dried beet pu… | A group name, not one ingredient | 3% |
| minerals | Other | Not given |
| vegetables* (including 0.7% mix of dried peas and carrots, … | Vegetable, fruit or plant | 0.7% |
| yeast (including 0.4% brewers' yeast) | Other | 0.4% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% and carbs about 49%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 25% | 28% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 11.5% | 13% |
| Carbohydrate | ~44% | ~49% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2.3% | 2.6% |
| Ash | 7.1% | 7.9% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 12
How it’s made scored best (6 of 20). The kind of meat scored lowest (0 of 15).
How much meat?
2.7 / 45 points- Meat on the label1.4 / 35 points
4% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.3 / 10 points
Protein is 27.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.7 / 20 pointsEstimated carbohydrate: About 49% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
0 / 15 points- How the meat is listed0 / 12 points
The label lists the meat as an unnamed category, which earns 0% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 49% to 27% by dry weight, and protein is about 35%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: meat and animal derivatives, and derivatives of vegetable origin.
- 2 noted
- 15 nothing flagged
- Meat and animal derivativesCounted in “What kind of meat?”Feed material (declared category)
An unnamed category: the label doesn’t say which animal or plant parts are used. It costs points under “What kind of meat?” rather than as a deduction.
- Derivatives of vegetable originNoted, no points takenFeed material (declared category)
An unnamed category: the label doesn’t say which plant parts are used.
15 ingredients with nothing flagged
Antioxidants, biotin (vitamin H/B7), cereals, minerals, oils and fats, preservatives, tocopherols (vitamin E), vegetables, vitamin B2 (riboflavin)
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, selenium, vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, biotin (vitamin H/B7), cereals, preservatives, vegetables, vitamin B2 (riboflavin), manganese, selenium, zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, cereals, minerals, oils and fats, preservatives, vegetables
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price has moved by less than 1% since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £31.59 | £2.63/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £61.59 | £2.57/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £31.59 | £2.63/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £61.59 | £2.57/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £31.49 | £2.62/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £61.39 | £2.56/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 29 to 35 points higher at the same price or less.

- Meat
- 57% this food 4%
- Carbs
- about 36% this food about 49%
- To feed
- 34% less per 1,000 kcal
+35 pointsCompare

- Meat
- 34% this food 4%
- Price
- 12% less per kg
+29 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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