

1 price from Pets at Home
Good points
- No ingredient deductions
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
- Includes digest or flavouring
First ingredients: High quality chicken (21%) (including back and chest), dried poultry protein, wheat, animal fats, rice (8%)… All ingredients
Ingredients match the maker’s own page- Meat
- 21%
- Protein, dry weight
- 34%
- Carbs, dry weight
- ~32%
- kcal/100 g
- 387
Ingredients
Listed first: High quality chicken. 21% of the recipe is declared meat.
High quality chicken (21%) (including back and chest), dried poultry protein, wheat, animal fats, rice (8%), soya meal, corn protein meal, digest, dried beet pulp, corn, minerals, fish oil, dried egg.
Meat named animal proteinGrain cereals
Additives
IU/kg: Vit A: 34 000; Vit D3: 1 100; Vit E: 550; mg/kg: Vit C: 140; Iron (II) sulphate monohydrate: (Fe: 130); Calcium iodate anhydrous: (I: 2.0); Copper (II) sulphate pentahydrate: (Cu: 13); Manganous sulphate monohydrate: (Mn: 48); Zinc sulphate monohydrate: (Zn: 120); Sodium selenite: (Se: 0.14). mg/kg: Tocopherol extracts from vegetable oils: 66.
How we read this label
First ingredient: “High quality chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| High quality chicken (21%) (including back and chest) | Named meat | 21% |
| dried poultry protein | Meat, animal not named | Part of the item above |
| wheat | Grain | Not given |
| animal fats | Fat, stock, extract or other processed ingredient | Not given |
| rice (8%) | Grain | 8% |
| soya meal | Other | Not given |
| corn protein meal | Grain | Not given |
| digest | Fat, stock, extract or other processed ingredient | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| corn | Grain | Not given |
| minerals | Other | Not given |
| fish oil | Fat, stock, extract or other processed ingredient | Not given |
| dried egg. | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 34% and carbs about 32%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 31% | 34% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 21% | 23% |
| Carbohydrate | ~29% | ~32% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 7.5% | 8.3% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 32
The kind of meat scored best (9 of 15). How it’s made scored lowest (4 of 20).
How much meat?
9.8 / 45 points- Meat on the label7.4 / 35 points
21% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.4 / 10 points
Protein is 34.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
9.4 / 20 pointsEstimated carbohydrate: About 31.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and digest or flavouring.
What kind of meat?
9 / 15 points- How the meat is listed9 / 12 points
The label lists the meat as fresh and unnamed meal, which earns 75% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 32% to 20% by dry weight, and protein is about 45%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 23 ingredients.
23 ingredients with nothing flagged
Animal fats, beet pulp, chicken, digest (rendered meat digest), egg, fish oil, maize (corn), maize (corn) gluten, minerals, poultry, rice, soya (soybean), tocopherols (vitamin E), vitamin C (ascorbic acid), wheat
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), zinc
We couldn’t read an amount we can check on the label, so no points were taken: vitamin D3 (cholecalciferol)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, beet pulp, chicken, digest (rendered meat digest), egg, fish oil, maize (corn), minerals, poultry, rice, soya (soybean), wheat
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Digest (rendered meat digest), poultry, soya (soybean), manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 18% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Pets at Home14kg · £41.99 up 18% since 10 Aug | 14kg | £41.99 | £3.00/kg | Visit |
Since 10 Aug (3 readings): Pets at Home up 18%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Pets at Home | 14kg | £41.99 | £3.00/kg |
| 27 Sep 2026 | Pets at Home | 14kg | £37.79 | £2.70/kg |
| 10 Aug 2026 | Pets at Home | 14kg | £35.69 | £2.55/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 17 points higher at the same price or less.

- Meat
- 59% this food 21%
- Carbs
- about 33% this food about 32%
- To feed
- 44% less per 1,000 kcal
+17 points
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Pets at Home.
Score method v6.1.0 · ingredient notes v2.4.0
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