1 price from Zooplus UK
DryCompletePuppyGrain-free
Worth knowing
- Iodine: −15 points
- Some meat not named by animal
- Added plant protein, starch or fibre
First ingredients: Chicken (40%, of which 26% dried chicken, 11% fresh chicken*, 3% chicken stock), pea starch*, dried potato*, bone fat* (7%)… All ingredients
Retailer’s own label, fully checked- Meat
- 43%
- Protein, dry weight
- 33%
- Carbs, dry weight
- ~37%
- kcal/100 g
- 358
Ingredients
Listed first: Chicken. 43% of the recipe is declared meat.
- Meat 43%
- Other 10.1%
- No amount given 43.9%
Chicken (40%, of which 26% dried chicken, 11% fresh chicken*, 3% chicken stock), pea starch*, dried potato*, bone fat* (7%), elk* (4% freshly prepared), dried beet pulp*, egg* (2% dried), fish meal* (2%), minerals, lignocellulose*, potato protein*, chicory inulin* (0.63% FOS), linseeds* (0.5%), yeast*. *natural ingredients
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (780 IU), vitamin E (100mg), vitamin C (100mg), copper [as cupric-(II)-sulphate pentahydrate] (23mg), manganese [as manganous-(II)-oxide] (9.6mg), zinc [as zinc sulphate monohydrate] (102mg), iodine [as calcium iodate anhydrous] (18mg), selenium [as selenium yeast] (50mg). Technological additives: Antioxidants.
How we read this label
First ingredient: “Chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken (40%, of which 26% dried chicken, 11% fresh chicken… | Named meat | 40% |
| pea starch* | Vegetable, fruit or plant | Not given |
| dried potato* | Vegetable, fruit or plant | Not given |
| bone fat* (7%) | Fat, stock, extract or other processed ingredient | 7% |
| elk* (4% freshly prepared) | Named meat | 4% |
| dried beet pulp* | Vegetable, fruit or plant | Not given |
| egg* (2% dried) | Other | 2% |
| fish meal* (2%) | Meat, animal not named | 2% |
| minerals | Other | Not given |
| lignocellulose* | Other | Not given |
| potato protein* | Vegetable, fruit or plant | Not given |
| chicory inulin* (0.63% FOS) | Vegetable, fruit or plant | 0.6% |
| linseeds* (0.5%) | Vegetable, fruit or plant | 0.5% |
| yeast* | Other | Not given |
3% broth, gravy, fat or digest inside the meat figure isn't counted as meat.
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 33% and carbs about 37%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 30% | 33% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 16% | 18% |
| Carbohydrate | ~33% | ~37% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 4% | 4.4% |
| Ash | 7% | 7.7% |
| Moisture | 9.5% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy358 kcal/100 gCalculated from the analysis.
Why it scores 24
The kind of meat scored best (9.4 of 15). How it’s made scored lowest (5 of 20).
How much meat?
17.3 / 45 points- Meat on the label15.1 / 35 points
43% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.2 / 10 points
Protein is 33.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
7.7 / 20 pointsEstimated carbohydrate: About 37% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
9.4 / 15 points- How the meat is listed9.4 / 12 points
The label lists the meat as dried, fresh and unnamed meal, which earns 78% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Iodine (−15).
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 37% to 21% by dry weight, and protein is about 38%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 ingredient costs 15 points: iodine. 23 flagged nothing.
- 1 costs points
- 23 nothing flagged
- IodineCosts 15 pointsNutritional additive (trace element)
Why it costs points and sources
Declared 18.0 mg/kg is over the legal maximum of 10 mg/kg
23 ingredients with nothing flagged
Animal fats, antioxidants, beet pulp, chicken, chicory root extract, egg, fish, lignocellulose, linseed (flaxseed), minerals, potato, starch, tocopherols (vitamin E), vegetable protein extracts, venison, vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
We couldn’t read an amount we can check on the label, so no points were taken: selenium
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, beet pulp, chicken, chicory root extract, egg, fish, lignocellulose, linseed (flaxseed), minerals, potato, vegetable protein extracts, venison, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, chicory root extract, fish, lignocellulose, vegetable protein extracts, venison, yeast, manganese, vitamin A (retinyl acetate), zinc, selenium
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Out of stock at every shop we track. Last price £7.55/kg at Zooplus UK, 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK11kg · £83.09Out of stock | 11kg | £83.09 | £7.55/kg | Visit |
Price has moved by less than 1% since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 11kg | £83.09 (out of stock) | £7.55/kg |
| 27 Sep 2026 | Zooplus UK | 11kg | £78.39 (out of stock) | £7.13/kg |
| 10 Aug 2026 | Zooplus UK | 11kg | £83.29 | £7.57/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 35 to 38 points higher and cost up to 5% more.
- Meat
- 77.5% this food 43%
- Carbs
- about 23% this food about 37%
- To feed
- 5% more per 1,000 kcal
+38 pointsCompare
- Meat
- 75% this food 43%
- Carbs
- about 18% this food about 37%
- To feed
- 47% less per 1,000 kcal
+37 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 43%
- Carbs
- about 8% this food about 37%
- To feed
- 41% less per 1,000 kcal
+36 pointsCompare
- Meat
- 76% this food 43%
- Carbs
- about 26% this food about 37%
- To feed
- 19% less per 1,000 kcal
+35 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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