2 prices from Zooplus UK
DryCompleteAdultGrain-free
Worth knowing
- Iodine: −15 points
- Added plant protein, starch or fibre
First ingredients: Chicken (42%, of which 32% dried chicken, 7% fresh chicken*, 3% chicken stock), dried potato*, pea starch* bone fat* (11%)… All ingredients
Retailer’s own label, fully checked- Meat
- 47%
- Protein, dry weight
- 33%
- Carbs, dry weight
- ~34%
- kcal/100 g
- 398
Ingredients
Listed first: Chicken. 47% of the recipe is declared meat.
- Meat 47%
- Plants 1%
- Other 11%
- No amount given 38%
Chicken (42%, of which 32% dried chicken, 7% fresh chicken*, 3% chicken stock), dried potato*, pea starch* bone fat* (11%), reindeer* (8% freshly prepared), dried beet pulp*, minerals, lignocellulose*, linseeds* (1%), yeast*. *natural ingredients
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (11,000 IU), vitamin D3 (1160 IU), vitamin E (300mg), vitamin C (400mg), copper [as cupric-(II)-sulphate pentahydrate] (23mg), manganese [as manganous-(II)-oxide] (9.6mg), zinc [as zinc sulphate monohydrate] (100mg), iodine [as calcium iodate anhydrous] (18mg). Technological additives: Antioxidants.
How we read this label
First ingredient: “Chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken (42%, of which 32% dried chicken, 7% fresh chicken*… | Named meat | 42% |
| dried potato* | Vegetable, fruit or plant | Not given |
| pea starch* bone fat* (11%) | Fat, stock, extract or other processed ingredient | 11% |
| reindeer* (8% freshly prepared) | Named meat | 8% |
| dried beet pulp* | Vegetable, fruit or plant | Not given |
| minerals | Other | Not given |
| lignocellulose* | Other | Not given |
| linseeds* (1%) | Vegetable, fruit or plant | 1% |
| yeast* | Other | Not given |
3% broth, gravy, fat or digest inside the meat figure isn't counted as meat.
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 33% and carbs about 34%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 30% | 33% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 20% | 22% |
| Carbohydrate | ~30% | ~34% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 7% | 7.7% |
| Moisture | 9.5% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy398 kcal/100 g
Why it scores 27
The kind of meat scored best (9.5 of 15). How it’s made scored lowest (5 of 20).
How much meat?
18.7 / 45 points- Meat on the label16.5 / 35 points
47% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.2 / 10 points
Protein is 33.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
8.8 / 20 pointsEstimated carbohydrate: About 33.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
9.5 / 15 points- How the meat is listed9.5 / 12 points
The label lists the meat as dried and fresh, which earns 80% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Iodine (−15).
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 34% to 21% by dry weight, and protein is about 44%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 ingredient costs 15 points: iodine. 17 flagged nothing.
- 1 costs points
- 17 nothing flagged
- IodineCosts 15 pointsNutritional additive (trace element)
Why it costs points and sources
Declared 18.0 mg/kg is over the legal maximum of 10 mg/kg
17 ingredients with nothing flagged
Antioxidants, beet pulp, chicken, lignocellulose, linseed (flaxseed), minerals, potato, starch, tocopherols (vitamin E), venison, vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, chicken, lignocellulose, linseed (flaxseed), minerals, potato, venison, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, lignocellulose, venison, yeast, manganese, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 11kg | £74.89 | £6.81/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 11kg | £147.99 | £6.73/kg |
| 27 Sep 2026 | Zooplus UK | 11kg | £74.89 | £6.81/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 11kg | £147.99 | £6.73/kg |
| 10 Aug 2026 | Zooplus UK | 11kg | £74.89 | £6.81/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 11kg | £147.99 | £6.73/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 32 to 35 points higher and cost up to 20% more.
- Meat
- 76% this food 47%
- Carbs
- about 21% this food about 34%
- To feed
- 13% more per 1,000 kcal
+35 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 47%
- Carbs
- about 8% this food about 34%
- To feed
- 27% less per 1,000 kcal
+33 pointsCompare
- Meat
- 79.5% this food 47%
- Carbs
- about 33% this food about 34%
- To feed
- 20% more per 1,000 kcal
+32 pointsCompare
- Meat
- 76% this food 47%
- Carbs
- about 26% this food about 34%
- To feed
- about the same per 1,000 kcal
+32 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
Report a mistake