

2 prices from Zooplus UK
Good points
- No ingredient deductions
Worth knowing
- About 50% carbs (dry weight)
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Lamb (27.5%, of which 13% dried lamb protein, 11.5% freshly prepared lamb, 3% hydrolysed lamb protein), pea starch*, dried potato*… All ingredients
Retailer’s own label, fully checked- Meat
- 27.5%
- Protein, dry weight
- 25%
- Carbs, dry weight
- ~50%
- kcal/100 g
- 357
Ingredients
Listed first: Lamb. 27.5% of the recipe is declared meat.
- Meat 27.5%
- Other 4.5%
- No amount given 68%
Lamb (27.5%, of which 13% dried lamb protein, 11.5% freshly prepared lamb, 3% hydrolysed lamb protein), pea starch*, dried potato*, pea protein, animal fat (4%), dried beet pulp*, vegetable oil, minerals, lignocellulose*, chicory inulin* (0.49% FOS), linseeds*, yeast*, dried cloudberries* (0.005%), dried crowberries* (0.005%). *natural ingredients
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (15,000 IU), vitamin D3 (780 IU), vitamin E (100mg), taurine (1000mg), copper [as copper(II) sulphate, pentahydrate] (5.8mg), manganese [as manganese(II) oxide] (6.4mg), zinc [as zinc sulphate, monohydrate] (36mg), iodine [as calcium iodate, anhydrate] (1.7mg), selenium [as selenium yeast] (0.1mg). Technological additives: Antioxidants.
How we read this label
First ingredient: “Lamb”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Lamb (27.5%, of which 13% dried lamb protein, 11.5% freshly… | Named meat | 27.5% |
| pea starch* | Vegetable, fruit or plant | Not given |
| dried potato* | Vegetable, fruit or plant | Not given |
| pea protein | Vegetable, fruit or plant | Not given |
| animal fat (4%) | Fat, stock, extract or other processed ingredient | 4% |
| dried beet pulp* | Vegetable, fruit or plant | Not given |
| vegetable oil | Fat, stock, extract or other processed ingredient | Not given |
| minerals | Other | Not given |
| lignocellulose* | Other | Not given |
| chicory inulin* (0.49% FOS) | Vegetable, fruit or plant | 0.5% |
| linseeds* | Vegetable, fruit or plant | Not given |
| yeast* | Other | Not given |
| dried cloudberries* (0.005%) | Other | 0.005% |
| dried crowberries* (0.005%) | Other | 0.005% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 25% and carbs about 50%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 23% | 25% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~46% | ~50% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 3.5% | 3.9% |
| Ash | 6.5% | 7.2% |
| Moisture | 9.5% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 25
The kind of meat scored best (8.2 of 15). Starch scored lowest (3.2 of 20).
How much meat?
10.5 / 45 points- Meat on the label9.6 / 35 points
27.5% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.9 / 10 points
Protein is 25.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.2 / 20 pointsEstimated carbohydrate: About 50.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
8.2 / 15 points- How the meat is listed8.2 / 12 points
The label lists the meat as meal, fresh and hydrolysed, which earns 68% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 50% to 31% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 22 ingredients. 1 is not in our ingredient database yet.
22 ingredients with nothing flagged
Animal fats, antioxidants, beet pulp, chicory root extract, lamb, lignocellulose, linseed (flaxseed), minerals, oils and fats, potato, starch, taurine, tocopherols (vitamin E), vegetable protein extracts, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, beet pulp, chicory root extract, lamb, lignocellulose, linseed (flaxseed), minerals, oils and fats, potato, vegetable protein extracts, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, chicory root extract, lignocellulose, taurine, vegetable protein extracts, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Dried cloudberries
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 11kg | £81.09 | £7.37/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 11kg | £160.49 | £7.29/kg |
| 27 Sep 2026 | Zooplus UK | 11kg | £81.09 | £7.37/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 11kg | £160.49 | £7.29/kg |
| 10 Aug 2026 | Zooplus UK | 11kg | £81.09 | £7.37/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 11kg | £160.49 | £7.29/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 34 to 38 points higher and cost up to 25% more.

- Meat
- 78.5% this food 27.5%
- Carbs
- about 22% this food about 50%
- To feed
- 25% more per 1,000 kcal
+38 pointsCompare

- Meat
- 78% this food 27.5%
- Carbs
- about 8% this food about 50%
- To feed
- 39% less per 1,000 kcal
+35 pointsCompare

- Meat
- 76% this food 27.5%
- Carbs
- about 26% this food about 50%
- To feed
- 16% less per 1,000 kcal
+34 pointsCompare

- Meat
- 79.5% this food 27.5%
- Carbs
- about 33% this food about 50%
- To feed
- about the same per 1,000 kcal
+34 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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