Purizon Adult - Chicken Fillet With Lamb & Salmon

Photo shows the mixed pack.

3 prices from Zooplus UK

Purizon Adult - Chicken Fillet With Lamb & Salmon

WetCompleteAdultGrain-freeFish oil
66/ 100

Score v6.1.0 · label checked 4 Oct 2026

Good points

  • 55% meat
  • Low starch, about 7% carbs
  • No ingredient deductions

First ingredients: Chicken fillet (45%), stock (28.8%), chicken liver and chicken fat (total 10%), lamb lung and lamb heart (total 5%), salmon (5%)… All ingredients

Retailer’s own label, fully checked
Meat
55%
Protein, dry weight
59%
Carbs, dry weight
~7%
kcal/100 g
111

Ingredients

Listed first: Chicken fillet. 55% of the recipe is declared meat.

  • Meat 55%
  • Plants 5%
  • Other 40%

Chicken fillet (45%), stock (28.8%), chicken liver and chicken fat (total 10%), lamb lung and lamb heart (total 5%), salmon (5%), potato (3%), pear (2%), minerals (1%), salmon oil (0.2%).

Meat named animal protein

Additives

per kg: Nutritional additives: Vitamin E (20 IU), zinc [zinc sulphate monohydrate] (25mg), manganese [manganous(II)-sulphate monohydrate] (1.4mg), iodine [calcium iodate anhydrous] (0.75mg), copper [cupric(II)-sulphate pentahydrate] (1.5mg)

How we read this label

First ingredient: “Chicken fillet”. It names the animal.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Chicken fillet (45%)Named meat45%
stock (28.8%)Fat, stock, extract or other processed ingredient28.8%
chicken liver and chicken fat (total 10%)Fat, stock, extract or other processed ingredient10%
lamb lung and lamb heart (total 5%)Named meat5%
salmon (5%)Named meat5%
potato (3%)Vegetable, fruit or plant3%
pear (2%)Vegetable, fruit or plant2%
minerals (1%)Other1%
salmon oil (0.2%).Fat, stock, extract or other processed ingredient0.2%

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 59% and carbs about 7%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein14.2%59%
above the usual 38 to 48% for wet foods
Fat5.6%23%
Carbohydrate~1.6%~6.7%
below the usual 9 to 21% for wet foods
Fibre0.5%2.1%
Ash2.1%8.8%
Moisture76%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.

Energy111 kcal/100 g

Why it scores 66

The kind of meat scored best (15 of 15). How it’s made scored lowest (8 of 20).

  1. How much meat?

    25.8 / 45 points
    • Meat on the label19.3 / 35 points

      55% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level6.5 / 10 points

      Protein is 59.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    17.8 / 20 points

    Estimated carbohydrate: About 6.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    8 / 20 points

    How it’s made: Cooked in the tin, tray or pouch: 8 of 20.

  4. What kind of meat?

    15 / 15 points
    • How the meat is listed12 / 12 points

      The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat3 / 3 points

      Organ meat such as liver, heart, kidney or tripe is named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other wet foods

Top 18% of wet foods. 43 foods share this score. Each bar counts the ranked wet foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Ingredient notes

Nothing flagged in 14 ingredients.

14 ingredients with nothing flagged

Broth (meat stock), chicken, lamb, liver (animal organ), minerals, pear, potato, salmon, salmon oil, tocopherols (vitamin E)

Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Sold as part of a mixed pack. This recipe comes in a pack with other recipes, so prices are for the whole pack, and the retailer may give one analysis for all the recipes in it.

Prices from each shop
ShopPackPricePer kgLink
Zooplus UK6 x 300g (mixed pack) · £10.496 x 300g (mixed pack)£10.49£5.83/kgCheapest in stockVisit
Zooplus UK6 x 400g (mixed pack) · £14.996 x 400g (mixed pack)£14.99£6.25/kgVisit
Zooplus UK6 x 800g (mixed pack) · £23.99Out of stock6 x 800g (mixed pack)£23.99£5.00/kgVisit

Your dog

Cost per day and grams for your dog

Alternatives

2 wet foods score 5 to 17 points higher and cost up to 25% more.

Compare side by side →
Meat
100% this food 55%
Carbs
about 2% this food about 7%
To feed
25% more per 1,000 kcal

+17 pointsCompare

Meat
70% this food 55%
Carbs
about 3% this food about 7%
To feed
50% less per 1,000 kcal

+5 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Own-label food: checked against the retailer’s label.

Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.

Page we read, saved 4 Oct 2026: Zooplus UK.

Score method v6.1.0 · ingredient notes v2.4.0

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Anything to leave out?Checked against the whole ingredient list.
What matters most?Foods the maker made for it come first.