Purizon Original Black Angus Beef with Turkey Adult - Grain-free

3 prices from Zooplus UK

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Purizon Original Black Angus Beef with Turkey Adult - Grain-free

DryCompleteAdultGrain-freeFish oil
55/ 100
FairTop 3% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

  • 71% meat
  • Low starch, about 25% carbs
  • No ingredient deductions
  • Some meat not named by animal
  • Includes hydrolysed protein

First ingredients: 20% fresh Black Angus beef, 19% fresh salmon, 18% chicken meat (dried), 8% turkey meat (dried), potatoes (dried)… All ingredients

Retailer’s own label, fully checked
Meat
71%
Protein, dry weight
43%
Carbs, dry weight
~25%
kcal/100 g
413

Ingredients

Listed first: Fresh Black Angus beef. 71% of the recipe is declared meat.

  • Meat 71%
  • Other 9%
  • No amount given 20%

20% fresh Black Angus beef, 19% fresh salmon, 18% chicken meat (dried), 8% turkey meat (dried), potatoes (dried), sweet potatoes (dried), 7% poultry fat, 3% duck meat (dried), 3% poultry proteins (hydrolysed), peas, 1% egg (dried), 1% salmon oil, linseed, psyllium husks, apples (dried), carrots (dried), cranberries (dried), dried herbs (spinach, thyme, oregano, sage, parsley, marjoram, chamomile, aniseed, fenugreek, marigold, peppermint), chicory inulin

Meat named animal protein

Additives

per kg: Nutritional additives: Vitamin A 18,000 IU, vitamin D3 1,500 IU, vitamin E 180 IU, vitamin C 140mg, vitamin B1 (thiamine mononitrate) 8mg, vitamin B2 (riboflavin) 8mg, vitamin B6 (pyridoxine hydrochloride) 6mg, vitamin B12 (cyanocobalamine) 30mcg, biotin 250mcg, choline chloride 1,200mg, folic acid 0.8mg, niacin 50mg, calcium-D-pantothenate 24mg, taurine 1,500mg, zinc (zinc oxide) 100mg, manganese (manganous oxide) 10.0mg, copper (copper(II) sulphate pentahydrate) 8.0mg, iodine (calcium iodate, anhydrous) 2.6mg, DL-methionine 1,000mg

How we read this label

First ingredient: “20% fresh Black Angus beef”. It names the animal.

On the labelWe read it asShare on the label
20% fresh Black Angus beefNamed meat20%
19% fresh salmonNamed meat19%
18% chicken meat (dried)Named meat18%
8% turkey meat (dried)Named meat8%
potatoes (dried)Vegetable, fruit or plantNot given
sweet potatoes (dried)Vegetable, fruit or plantNot given
7% poultry fatFat, stock, extract or other processed ingredient7%
3% duck meat (dried)Named meat3%
3% poultry proteins (hydrolysed)Meat, animal not named3%
peasVegetable, fruit or plantNot given
1% egg (dried)Other1%
1% salmon oilFat, stock, extract or other processed ingredient1%
linseedVegetable, fruit or plantNot given
psyllium husksVegetable, fruit or plantNot given
apples (dried)Vegetable, fruit or plantNot given
carrots (dried)Vegetable, fruit or plantNot given
cranberries (dried)Vegetable, fruit or plantNot given
dried herbs (spinach, thyme, oregano, sage, parsley, marjor…Vegetable, fruit or plantNot given
chicory inulinVegetable, fruit or plantNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 43% and carbs about 25%, with the water taken out.

As soldDry weight
Protein39%43%
above the usual 26 to 32% for dry foods
Fat20%22%
Carbohydrate~22%~25%
below the usual 39 to 50% for dry foods
Fibre1.5%1.7%
Ash7.3%8.1%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy413 kcal/100 g

Why it scores 55

The kind of meat scored best (10.1 of 15). How it’s made scored lowest (5 of 20).

  1. How much meat?

    28.8 / 45
    • Meat on the label24.9 / 35

      71% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level3.9 / 10

      Protein is 43.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    11.8 / 20

    About 24.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    5 / 20

    Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.

  4. What kind of meat?

    10.1 / 15
    • How the meat is listed10.1 / 12

      The label lists the meat as fresh, dried and unnamed meal, which earns 85% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 3% of dry foods. 3 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 25% to 15% by dry weight, and protein is about 50%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

Nothing flagged in 37 ingredients.

37 ingredients with nothing flagged

Apples, beef, biotin (vitamin H/B7), carrot, chicken, choline chloride, cranberries, DL-methionine, duck, egg, folic acid (folate), herbs, linseed (flaxseed), niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potato, poultry fat, processed animal protein, psyllium, salmon, salmon oil, sweet potato, taurine, tocopherols (vitamin E), turkey, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)

Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

ShopPackPricePer kg
Zooplus UKEconomy Pack: 2 x 12kg · £102.99Economy Pack: 2 x 12kg£102.99£4.29/kgCheapest in stockVisit
Zooplus UK12kg · £52.4912kg£52.49£4.37/kgVisit
Zooplus UK100g · £0.99100g£0.99£9.90/kgVisit

Price unchanged since 10 Aug (2 readings).

Show the chart
View the readings as a table
DayShopPackPricePer kg
4 Oct 2026Zooplus UK100g£0.99£9.90/kg
4 Oct 2026Zooplus UK12kg£52.49£4.37/kg
4 Oct 2026Zooplus UKEconomy Pack: 2 x 12kg£102.99£4.29/kg
27 Sep 2026Zooplus UK100g£0.99£9.90/kg
10 Aug 2026Zooplus UK12kg£52.49£4.37/kg
10 Aug 2026Zooplus UKEconomy Pack: 2 x 12kg£102.99£4.29/kg

Your dog

Cost per day and grams for your dog

Alternatives

1 dry food scores 5 points higher and costs up to 19% more.

Compare side by side →
Meat
78% this food 71%
Carbs
about 8% this food about 25%
To feed
19% more per 1,000 kcal

+5 points

Carbs are a share of the dry food, with the water taken out.

Sources

Own-label food: checked against the retailer’s label.

Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.

Page we read, saved 4 Oct 2026: Zooplus UK.

Score method v6.1.0 · ingredient notes v2.4.0

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Anything to leave out?Checked against the whole ingredient list.
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