Purizon Original Chicken with Fish Adult - Grain-free

4 prices from Zooplus UK

Purizon Original Chicken with Fish Adult - Grain-free

DryCompleteAdultGrain-freeFish oil
57/ 100
FairTop 3% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

Good points

  • 73% meat
  • Low starch, about 24% carbs
  • No ingredient deductions

Worth knowing

  • Some meat not named by animal
  • Includes hydrolysed protein

First ingredients: 23% fresh chicken meat, 17% chicken meat (dried), 17% fresh salmon, 8% fish (dried; herring, plaice, cod, saithe)… All ingredients

Retailer’s own label, fully checked
Meat
73%
Protein, dry weight
44%
Carbs, dry weight
~24%
kcal/100 g
406

Ingredients

Listed first: Fresh chicken meat. 73% of the recipe is declared meat.

  • Meat 73%
  • Other 7%
  • No amount given 20%

23% fresh chicken meat, 17% chicken meat (dried), 17% fresh salmon, 8% fish (dried; herring, plaice, cod, saithe), potatoes (dried), sweet potatoes (dried), 5% poultry fat, 4% turkey (dried), 2% duck (dried), 2% poultry protein (hydrolysed), peas, 1% egg (dried), 1% salmon oil, linseed, psyllium husks, apples (dried), carrots (dried), cranberries (dried), dried herbs (spinach, thyme, oregano, sage, parsley, marjoram, chamomile, aniseed, fenugreek, marigold, peppermint), chicory inulin

Meat named animal protein

Additives

per kg: Nutritional additives: Vitamin A 18,000 IU, vitamin D3 1,500 IU, vitamin E 180 IU, vitamin C 140mg, vitamin B1 (thiamine mononitrate) 8mg, vitamin B2 (riboflavin) 8mg, vitamin B6 (pyridoxine hydrochloride) 6mg, vitamin B12 (cyanocobalamine) 30mcg, biotin 250mcg, choline chloride 1,200mg, folic acid 0.8mg, niacin 50mg, calcium-D-pantothenate 24mg, taurine 1,500mg, zinc (zinc oxide) 100mg, manganese (manganous oxide) 10.0mg, copper (copper(II) sulphate pentahydrate) 8.0mg, iodine (calcium iodate, anhydrous) 2.6mg, DL-methionine 1,000mg

How we read this label

First ingredient: “23% fresh chicken meat”. It names the animal.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
23% fresh chicken meatNamed meat23%
17% chicken meat (dried)Named meat17%
17% fresh salmonNamed meat17%
8% fish (dried; herring, plaice, cod, saithe)Named meat8%
potatoes (dried)Vegetable, fruit or plantNot given
sweet potatoes (dried)Vegetable, fruit or plantNot given
5% poultry fatFat, stock, extract or other processed ingredient5%
4% turkey (dried)Named meat4%
2% duck (dried)Named meat2%
2% poultry protein (hydrolysed)Meat, animal not named2%
peasVegetable, fruit or plantNot given
1% egg (dried)Other1%
1% salmon oilFat, stock, extract or other processed ingredient1%
linseedVegetable, fruit or plantNot given
psyllium husksVegetable, fruit or plantNot given
apples (dried)Vegetable, fruit or plantNot given
carrots (dried)Vegetable, fruit or plantNot given
cranberries (dried)Vegetable, fruit or plantNot given
dried herbs (spinach, thyme, oregano, sage, parsley, marjor…Vegetable, fruit or plantNot given
chicory inulinVegetable, fruit or plantNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 44% and carbs about 24%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein40%44%
above the usual 26 to 32% for dry foods
Fat19%21%
Carbohydrate~21%~24%
below the usual 39 to 50% for dry foods
Fibre1.5%1.7%
Ash8.2%9.1%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy406 kcal/100 g

Why it scores 57

The kind of meat scored best (10.2 of 15). How it’s made scored lowest (5 of 20).

  1. How much meat?

    29.7 / 45 points
    • Meat on the label25.6 / 35 points

      73% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level4.1 / 10 points

      Protein is 44.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    12.1 / 20 points

    Estimated carbohydrate: About 23.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    5 / 20 points

    How it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.

  4. What kind of meat?

    10.2 / 15 points
    • How the meat is listed10.2 / 12 points

      The label lists the meat as fresh, dried and unnamed meal, which earns 85% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 3% of dry foods. 4 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 24% to 15% by dry weight, and protein is about 51%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

Nothing flagged in 37 ingredients.

37 ingredients with nothing flagged

Apples, biotin (vitamin H/B7), carrot, chicken, choline chloride, cranberries, DL-methionine, duck, egg, fish, folic acid (folate), herbs, linseed (flaxseed), niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potato, poultry fat, processed animal protein, psyllium, salmon, salmon oil, sweet potato, taurine, tocopherols (vitamin E), turkey, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)

Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Zooplus UKEconomy Pack: 2 x 12kg · £99.99Economy Pack: 2 x 12kg£99.99£4.17/kgCheapest in stockVisit
Zooplus UK12kg · £51.9912kg£51.99£4.33/kgVisit
Zooplus UK4kg · £19.994kg£19.99£5.00/kgVisit
Zooplus UK1kg · £5.491kg£5.49£5.49/kgVisit

Price unchanged since 10 Aug (3 readings).

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Zooplus UK12kg£51.99£4.33/kg
4 Oct 2026Zooplus UK1kg£5.49£5.49/kg
4 Oct 2026Zooplus UK4kg£19.99£5.00/kg
4 Oct 2026Zooplus UKEconomy Pack: 2 x 12kg£99.99£4.17/kg
27 Sep 2026Zooplus UK12kg£51.99£4.33/kg
27 Sep 2026Zooplus UK1kg£5.49£5.49/kg
27 Sep 2026Zooplus UK4kg£19.99£5.00/kg
27 Sep 2026Zooplus UKEconomy Pack: 2 x 12kg£99.99£4.17/kg
10 Aug 2026Zooplus UK12kg£51.99£4.33/kg
10 Aug 2026Zooplus UK1kg£5.49£5.49/kg
10 Aug 2026Zooplus UK4kg£19.99£5.00/kg
10 Aug 2026Zooplus UKEconomy Pack: 2 x 12kg£99.99£4.17/kg

Your dog

Cost per day and grams for your dog

Similar foods

4 dry foods from other brands to compare, scoring 59 to 78.

Compare side by side →

Sources

Own-label food: checked against the retailer’s label.

Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.

Page we read, saved 4 Oct 2026: Zooplus UK.

Score method v6.1.0 · ingredient notes v2.4.0

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