

4 prices from Zooplus UK
Good points
- 73% meat
- Low starch, about 24% carbs
- No ingredient deductions
Worth knowing
- Some meat not named by animal
- Includes hydrolysed protein
First ingredients: 23% fresh chicken meat, 17% chicken meat (dried), 17% fresh salmon, 8% fish (dried; herring, plaice, cod, saithe)… All ingredients
Retailer’s own label, fully checked- Meat
- 73%
- Protein, dry weight
- 44%
- Carbs, dry weight
- ~24%
- kcal/100 g
- 406
Ingredients
Listed first: Fresh chicken meat. 73% of the recipe is declared meat.
- Meat 73%
- Other 7%
- No amount given 20%
23% fresh chicken meat, 17% chicken meat (dried), 17% fresh salmon, 8% fish (dried; herring, plaice, cod, saithe), potatoes (dried), sweet potatoes (dried), 5% poultry fat, 4% turkey (dried), 2% duck (dried), 2% poultry protein (hydrolysed), peas, 1% egg (dried), 1% salmon oil, linseed, psyllium husks, apples (dried), carrots (dried), cranberries (dried), dried herbs (spinach, thyme, oregano, sage, parsley, marjoram, chamomile, aniseed, fenugreek, marigold, peppermint), chicory inulin
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A 18,000 IU, vitamin D3 1,500 IU, vitamin E 180 IU, vitamin C 140mg, vitamin B1 (thiamine mononitrate) 8mg, vitamin B2 (riboflavin) 8mg, vitamin B6 (pyridoxine hydrochloride) 6mg, vitamin B12 (cyanocobalamine) 30mcg, biotin 250mcg, choline chloride 1,200mg, folic acid 0.8mg, niacin 50mg, calcium-D-pantothenate 24mg, taurine 1,500mg, zinc (zinc oxide) 100mg, manganese (manganous oxide) 10.0mg, copper (copper(II) sulphate pentahydrate) 8.0mg, iodine (calcium iodate, anhydrous) 2.6mg, DL-methionine 1,000mg
How we read this label
First ingredient: “23% fresh chicken meat”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| 23% fresh chicken meat | Named meat | 23% |
| 17% chicken meat (dried) | Named meat | 17% |
| 17% fresh salmon | Named meat | 17% |
| 8% fish (dried; herring, plaice, cod, saithe) | Named meat | 8% |
| potatoes (dried) | Vegetable, fruit or plant | Not given |
| sweet potatoes (dried) | Vegetable, fruit or plant | Not given |
| 5% poultry fat | Fat, stock, extract or other processed ingredient | 5% |
| 4% turkey (dried) | Named meat | 4% |
| 2% duck (dried) | Named meat | 2% |
| 2% poultry protein (hydrolysed) | Meat, animal not named | 2% |
| peas | Vegetable, fruit or plant | Not given |
| 1% egg (dried) | Other | 1% |
| 1% salmon oil | Fat, stock, extract or other processed ingredient | 1% |
| linseed | Vegetable, fruit or plant | Not given |
| psyllium husks | Vegetable, fruit or plant | Not given |
| apples (dried) | Vegetable, fruit or plant | Not given |
| carrots (dried) | Vegetable, fruit or plant | Not given |
| cranberries (dried) | Vegetable, fruit or plant | Not given |
| dried herbs (spinach, thyme, oregano, sage, parsley, marjor… | Vegetable, fruit or plant | Not given |
| chicory inulin | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 44% and carbs about 24%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 40% | 44% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 19% | 21% |
| Carbohydrate | ~21% | ~24% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 1.5% | 1.7% |
| Ash | 8.2% | 9.1% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 57
The kind of meat scored best (10.2 of 15). How it’s made scored lowest (5 of 20).
How much meat?
29.7 / 45 points- Meat on the label25.6 / 35 points
73% declared meat, as weighed before cooking; full marks at 100%.
- Protein level4.1 / 10 points
Protein is 44.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
12.1 / 20 pointsEstimated carbohydrate: About 23.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
10.2 / 15 points- How the meat is listed10.2 / 12 points
The label lists the meat as fresh, dried and unnamed meal, which earns 85% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 24% to 15% by dry weight, and protein is about 51%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 37 ingredients.
37 ingredients with nothing flagged
Apples, biotin (vitamin H/B7), carrot, chicken, choline chloride, cranberries, DL-methionine, duck, egg, fish, folic acid (folate), herbs, linseed (flaxseed), niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potato, poultry fat, processed animal protein, psyllium, salmon, salmon oil, sweet potato, taurine, tocopherols (vitamin E), turkey, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, biotin (vitamin H/B7), choline chloride, cranberries, DL-methionine, fish, folic acid (folate), herbs, niacin (vitamin B3), pantothenic acid (vitamin B5), poultry fat, psyllium, taurine, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), manganese, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, carrot, chicken, cranberries, duck, egg, fish, herbs, linseed (flaxseed), peas, potato, poultry fat, psyllium, salmon, salmon oil, sweet potato, turkey
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £51.99 | £4.33/kg |
| 4 Oct 2026 | Zooplus UK | 1kg | £5.49 | £5.49/kg |
| 4 Oct 2026 | Zooplus UK | 4kg | £19.99 | £5.00/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £99.99 | £4.17/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £51.99 | £4.33/kg |
| 27 Sep 2026 | Zooplus UK | 1kg | £5.49 | £5.49/kg |
| 27 Sep 2026 | Zooplus UK | 4kg | £19.99 | £5.00/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £99.99 | £4.17/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £51.99 | £4.33/kg |
| 10 Aug 2026 | Zooplus UK | 1kg | £5.49 | £5.49/kg |
| 10 Aug 2026 | Zooplus UK | 4kg | £19.99 | £5.00/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £99.99 | £4.17/kg |
Your dog
Cost per day and grams for your dog
Similar foods
4 dry foods from other brands to compare, scoring 59 to 78.




Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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