Purizon Original Large Adult Chicken with Fish - Grain-Free

2 prices from Zooplus UK

Purizon Original Large Adult Chicken with Fish - Grain-Free

DryCompleteAdultGrain-freeFish oil
46/ 100
FairTop 10% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

Good points

  • 57% meat
  • No ingredient deductions
  • Includes organ meat

Worth knowing

  • Some meat not named by animal
  • Added plant protein, starch or fibre
  • Includes hydrolysed protein

First ingredients: Fresh chicken (26%), peas, chicken protein (18%), hydrolysed poultry protein (7%), poultry fat (7%)… All ingredients

Retailer’s own label, fully checked
Meat
57%
Protein, dry weight
38%
Carbs, dry weight
~33%
kcal/100 g
377

Ingredients

Listed first: Fresh chicken. 57% of the recipe is declared meat.

  • Meat 57%
  • Plants 3%
  • Other 9.1%
  • No amount given 30.9%

Fresh chicken (26%), peas, chicken protein (18%), hydrolysed poultry protein (7%), poultry fat (7%), fish protein (4%), dried apple pulp (3%), pea protein, hydrolysed poultry liver (2%), salmon oil (2%), potassium chloride, sodium chloride, pea meal, glucosamine (0.026%), chondroitin sulphate (0.018%), inulin (0.016%), mannan-oligosaccharides (0.013%), Mojave yucca, dried herbs [camomile, thyme, marigold, mint, oregano]

Meat named animal protein

Additives

per kg: Nutritional additives: Vitamin A (19,000 IU), vitamin D3 (1125 IU), vitamin E (440 IU), vitamin C (100mg), vitamin B1 (3.9mg), vitamin B2 (6.9mg), vitamin B6 (7.1mg), vitamin B12 (0.25mg), biotin (0.4mg), choline chloride (2400mg), folic acid (0.35mg), niacinamide (46.5mg), calcium-D-pantothenate (19.6mg), zinc [protein hydrolysate zinc chelate] (87.5mg), iron [ferrous(II) protein hydrolysate chelate] (52mg), manganese [protein hydrolysate manganese chelate] (25.5mg), copper [copper(II) protein hydrolysate chelate] (10.6mg), iodine [potassium iodide] (1.3mg).

How we read this label

First ingredient: “Fresh chicken”. It names the animal.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Fresh chicken (26%)Named meat26%
peasVegetable, fruit or plantNot given
chicken protein (18%)Named meat18%
hydrolysed poultry protein (7%)Meat, animal not named7%
poultry fat (7%)Fat, stock, extract or other processed ingredient7%
fish protein (4%)Meat, animal not named4%
dried apple pulp (3%)Vegetable, fruit or plant3%
pea proteinVegetable, fruit or plantNot given
hydrolysed poultry liver (2%)Meat, animal not named2%
salmon oil (2%)Fat, stock, extract or other processed ingredient2%
potassium chlorideOtherNot given
sodium chlorideOtherNot given
pea mealVegetable, fruit or plantNot given
glucosamine (0.026%)Other0.026%
chondroitin sulphate (0.018%)Other0.018%
inulin (0.016%)Vegetable, fruit or plant0.016%
mannan-oligosaccharides (0.013%)Other0.013%
Mojave yuccaOtherNot given
dried herbs [camomile, thyme, marigold, mint, oregano].Vegetable, fruit or plantNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 38% and carbs about 33%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein34%38%
above the usual 26 to 32% for dry foods
Fat15.5%17%
Carbohydrate~30%~33%
below the usual 39 to 50% for dry foods
Fibre3.5%3.9%
Ash7.5%8.3%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy377 kcal/100 g

Why it scores 46

The kind of meat scored best (10.8 of 15). How it’s made scored lowest (4 of 20).

  1. How much meat?

    23 / 45 points
    • Meat on the label20 / 35 points

      57% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level3 / 10 points

      Protein is 37.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    9.1 / 20 points

    Estimated carbohydrate: About 32.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    4 / 20 points

    How it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.

  4. What kind of meat?

    10.8 / 15 points
    • How the meat is listed7.8 / 12 points

      The label lists the meat as fresh, meal, unnamed hydrolysed and unnamed meal, which earns 65% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat3 / 3 points

      Organ meat such as liver, heart, kidney or tripe is named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 10% of dry foods. 18 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 33% to 21% by dry weight, and protein is about 47%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

5 noted: hydrolysed proteins, liver, mint and 2 more. 34 flagged nothing.

  • 5 noted
  • 34 nothing flagged
34 ingredients with nothing flagged

Apples, biotin (vitamin H/B7), chicken, chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, herbs, mannan-oligosaccharides (MOS), marigold meal, niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potassium chloride, poultry fat, processed animal protein, salmon oil, salt (sodium chloride), thyme, tocopherols (vitamin E), vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Zooplus UKNew Recipe! Economy Pack: 2 x 12kg · £99.99New Recipe! Economy Pack: 2 x 12kg£99.99£4.17/kgCheapest in stockVisit
Zooplus UKNew Recipe! 12kg · £51.99New Recipe! 12kg£51.99£4.33/kgVisit

Price unchanged since 10 Aug (3 readings).

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Zooplus UKNew Recipe! 12kg£51.99£4.33/kg
4 Oct 2026Zooplus UKNew Recipe! Economy Pack: 2 x 12kg£99.99£4.17/kg
27 Sep 2026Zooplus UKNew Recipe! 12kg£51.99£4.33/kg
27 Sep 2026Zooplus UKNew Recipe! Economy Pack: 2 x 12kg£99.99£4.17/kg
10 Aug 2026Zooplus UKNew Recipe! 12kg£51.99£4.33/kg
10 Aug 2026Zooplus UKNew Recipe! Economy Pack: 2 x 12kg£99.99£4.17/kg

Your dog

Cost per day and grams for your dog

Alternatives

2 dry foods score 11 to 14 points higher and cost up to 15% more.

Compare side by side →
Meat
78% this food 57%
Carbs
about 8% this food about 33%
To feed
12% more per 1,000 kcal

+14 pointsCompare

Meat
74% this food 57%
Carbs
about 27% this food about 33%
To feed
15% more per 1,000 kcal

+11 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Own-label food: checked against the retailer’s label.

Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.

Page we read, saved 4 Oct 2026: Zooplus UK.

Score method v6.1.0 · ingredient notes v2.4.0

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