6 prices from Zooplus UK
DryCompletePuppyGrain-freeFish oil
Good points
- 55% meat
- No ingredient deductions
- High protein, 42% dry weight
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Fresh chicken (26%), peas, chicken protein (16%), hydrolysed poultry protein (7%), poultry fat (8%)… All ingredients
Retailer’s own label, fully checked- Meat
- 55%
- Protein, dry weight
- 42%
- Carbs, dry weight
- ~26%
- kcal/100 g
- 377
Ingredients
Listed first: Fresh chicken. 55% of the recipe is declared meat.
- Meat 55%
- Plants 4%
- Other 10.1%
- No amount given 30.9%
Fresh chicken (26%), peas, chicken protein (16%), hydrolysed poultry protein (7%), poultry fat (8%), fish protein (4%), dried apple pomace (4%), pea protein, hydrolysed poultry liver (2%), salmon oil (2%), potassium chloride, sodium chloride, pea meal, glucosamine (0.026%), chondroitin sulphate (0.018%), inulin (0.016%), mannan-oligosaccharides (0.013%), mojave yucca, dried herbs [camomile, thyme, marigold, peppermint, oregano]
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (19,000 IU), vitamin D3 (1125 IU), vitamin E (440 IU), vitamin C (100mg), vitamin B1 (3.9mg), vitamin B2 (6.9mg), vitamin B6 (7.1mg), vitamin B12 (0.25mg), biotin (0.4mg), choline chloride (2400mg), folic acid (0.35mg), niacinamide (46.5mg), calcium-D-pantothenate (19.6mg), zinc [protein hydrolysate zinc chelate] (87.5mg), iron [ferrous(II)-protein hydrolysate chelate] (52mg), manganese [protein hydrolysate manganous chelate] (25.5mg), copper [cupric(II)-protein-hydrolysate chelate] (10.6mg), iodine [potassium iodide] (1.3mg).
How we read this label
First ingredient: “Fresh chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fresh chicken (26%) | Named meat | 26% |
| peas | Vegetable, fruit or plant | Not given |
| chicken protein (16%) | Named meat | 16% |
| hydrolysed poultry protein (7%) | Meat, animal not named | 7% |
| poultry fat (8%) | Fat, stock, extract or other processed ingredient | 8% |
| fish protein (4%) | Meat, animal not named | 4% |
| dried apple pomace (4%) | Vegetable, fruit or plant | 4% |
| pea protein | Vegetable, fruit or plant | Not given |
| hydrolysed poultry liver (2%) | Meat, animal not named | 2% |
| salmon oil (2%) | Fat, stock, extract or other processed ingredient | 2% |
| potassium chloride | Other | Not given |
| sodium chloride | Other | Not given |
| pea meal | Vegetable, fruit or plant | Not given |
| glucosamine (0.026%) | Other | 0.026% |
| chondroitin sulphate (0.018%) | Other | 0.018% |
| inulin (0.016%) | Vegetable, fruit or plant | 0.016% |
| mannan-oligosaccharides (0.013%) | Other | 0.013% |
| mojave yucca | Other | Not given |
| dried herbs [camomile, thyme, marigold, peppermint, oregano… | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 42% and carbs about 26%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 38% | 42% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 18% | 20% |
| Carbohydrate | ~23% | ~26% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 8% | 8.9% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy377 kcal/100 g
Why it scores 49
The kind of meat scored best (10.9 of 15). How it’s made scored lowest (4 of 20).
How much meat?
23 / 45 points- Meat on the label19.3 / 35 points
55% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.7 / 10 points
Protein is 42.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
11.5 / 20 pointsEstimated carbohydrate: About 25.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
10.9 / 15 points- How the meat is listed7.9 / 12 points
The label lists the meat as fresh, meal, unnamed hydrolysed and unnamed meal, which earns 66% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 26% to 14% by dry weight, and protein is about 43%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
5 noted: hydrolysed proteins, liver, mint and 2 more. 34 flagged nothing.
- 5 noted
- 34 nothing flagged
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- Liver (animal organ)Counted in “How processed?”Feed material (animal organ)
The label says “hydrolysed poultry liver”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- MintNoted, no points takenFeed material (herb)
Why it’s noted and sources
Mint can upset a dog's stomach if eaten in large amounts; at the small amounts used in food, EU assessors found it safe.
- OreganoNoted, no points takenFeed material (herb)
Why it’s noted and sources
Can mildly upset a dog's stomach in larger amounts; used in small amounts as a flavouring.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
34 ingredients with nothing flagged
Apples, biotin (vitamin H/B7), chicken, chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, herbs, mannan-oligosaccharides (MOS), marigold meal, niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potassium chloride, poultry fat, processed animal protein, salmon oil, salt (sodium chloride), thyme, tocopherols (vitamin E), vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid)
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, biotin (vitamin H/B7), chicory root extract, choline chloride, chondroitin, folic acid (folate), glucosamine, herbs, mannan-oligosaccharides (MOS), marigold meal, niacin (vitamin B3), pantothenic acid (vitamin B5), potassium chloride, poultry fat, salt (sodium chloride), thyme, vegetable protein extracts, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), manganese, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, chicken, chicory root extract, herbs, mannan-oligosaccharides (MOS), marigold meal, peas, potassium chloride, poultry fat, salmon oil, thyme, vegetable protein extracts
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKNew Recipe! Economy Pack: 2 x 12kg · £104.99 | New Recipe! Economy Pack: 2 x 12kg | £104.99 | £4.37/kgCheapest in stock | Visit |
| Zooplus UKNew Recipe! 12kg · £53.99 | New Recipe! 12kg | £53.99 | £4.50/kg | Visit |
| Zooplus UKEconomy Pack: 4 x 1kg · £25.49 | Economy Pack: 4 x 1kg | £25.49 | £6.37/kg | Visit |
| Zooplus UKNew Recipe! Economy Pack: 4 x 1kg · £25.49 | New Recipe! Economy Pack: 4 x 1kg | £25.49 | £6.37/kg | Visit |
| Zooplus UKNew Recipe! 1kg · £6.99 | New Recipe! 1kg | £6.99 | £6.99/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 1kg | £6.99 | £6.99/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 4 x 1kg | £25.49 | £6.37/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! 12kg | £53.99 | £4.50/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! 1kg | £6.99 | £6.99/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £104.99 | £4.37/kg |
| 4 Oct 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1kg | £25.49 | £6.37/kg |
| 27 Sep 2026 | Zooplus UK | 1kg | £6.99 | £6.99/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 4 x 1kg | £25.49 | £6.37/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 12kg | £53.99 | £4.50/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! 1kg | £6.99 | £6.99/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £104.99 | £4.37/kg |
| 27 Sep 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1kg | £25.49 | £6.37/kg |
| 10 Aug 2026 | Zooplus UK | 1kg | £6.99 | £6.99/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 12kg | £53.99 | £4.50/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! 1kg | £6.99 | £6.99/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 2 x 12kg | £104.99 | £4.37/kg |
| 10 Aug 2026 | Zooplus UK | New Recipe! Economy Pack: 4 x 1kg | £25.49 | £6.37/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 11 to 12 points higher and cost up to 7% more.
- Meat
- 75% this food 55%
- Carbs
- about 18% this food about 26%
- To feed
- 3% less per 1,000 kcal
+12 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 55%
- Carbs
- about 8% this food about 26%
- To feed
- 7% more per 1,000 kcal
+11 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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