3 prices from Zooplus UK
Good points
- 60% meat
- Low starch, about 10% carbs
- No ingredient deductions
Worth knowing
- Added plant protein, starch or fibre
First ingredients: Chicken fillet (45%), stock (27.8%), turkey liver and turkey gizzard (total 10%)… All ingredients
Retailer’s own label, fully checked- Meat
- 60%
- Protein, dry weight
- 59%
- Carbs, dry weight
- ~10%
- kcal/100 g
- 99
Ingredients
Listed first: Chicken fillet. 60% of the recipe is declared meat.
- Meat 60%
- Plants 5%
- Other 35%
Chicken fillet (45%), stock (27.8%), turkey liver and turkey gizzard (total 10%), Black Angus lung and Black Angus heart (total 5%), chicken fat (5%), sweet potato (3%), cranberries (2%), minerals (1%), cellulose (0.5%), inulin (0.5%), salmon oil (0.2%)
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin E (20 IU), vitamin D3 (200 IU), zinc [zinc sulphate monohydrate] (25mg), manganese [manganous(II)-sulphate monohydrate] (1.4mg), iodine [calcium iodate anhydrous] (0.75mg), copper [cupric(II)-sulphate pentahydrate] (1.5mg).
How we read this label
First ingredient: “Chicken fillet”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken fillet (45%) | Named meat | 45% |
| stock (27.8%) | Fat, stock, extract or other processed ingredient | 27.8% |
| turkey liver and turkey gizzard (total 10%) | Named meat | 10% |
| Black Angus lung and Black Angus heart (total 5%) | Named meat | 5% |
| chicken fat (5%) | Fat, stock, extract or other processed ingredient | 5% |
| sweet potato (3%) | Vegetable, fruit or plant | 3% |
| cranberries (2%) | Vegetable, fruit or plant | 2% |
| minerals (1%) | Other | 1% |
| cellulose (0.5%) | Vegetable, fruit or plant | 0.5% |
| inulin (0.5%) | Vegetable, fruit or plant | 0.5% |
| salmon oil (0.2%). | Fat, stock, extract or other processed ingredient | 0.2% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 59% and carbs about 10%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 14.2% | 59% |
| above the usual 38 to 48% for wet foods | ||
| Fat | 4.2% | 18% |
| Carbohydrate | ~2.3% | ~9.6% |
| within the usual 9 to 21% for wet foods | ||
| Fibre | 1.2% | 5% |
| Ash | 2.1% | 8.8% |
| Moisture | 76% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy99 kcal/100 g
Why it scores 66
The kind of meat scored best (15 of 15). How it’s made scored lowest (7 of 20).
How much meat?
27.5 / 45 points- Meat on the label21 / 35 points
60% declared meat, as weighed before cooking; full marks at 100%.
- Protein level6.5 / 10 points
Protein is 59.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
16.8 / 20 pointsEstimated carbohydrate: About 9.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
7 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
15 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 16 ingredients.
16 ingredients with nothing flagged
Broth (meat stock), cellulose, chicken, chicory root extract, cranberries, liver (animal organ), minerals, poultry fat, salmon oil, sweet potato, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Broth (meat stock), cellulose, chicken, chicory root extract, cranberries, liver (animal organ), minerals, poultry fat, salmon oil, sweet potato
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Cellulose, chicory root extract, cranberries, liver (animal organ), poultry fat, manganese, zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 6 x 300g | £9.49 | £5.27/kg |
| 4 Oct 2026 | Zooplus UK | 6 x 400g | £14.49 | £6.04/kg |
| 4 Oct 2026 | Zooplus UK | 6 x 800g | £24.49 | £5.10/kg |
| 27 Sep 2026 | Zooplus UK | 6 x 300g | £9.49 | £5.27/kg |
| 27 Sep 2026 | Zooplus UK | 6 x 400g | £14.49 | £6.04/kg |
| 27 Sep 2026 | Zooplus UK | 6 x 800g | £24.49 | £5.10/kg |
| 10 Aug 2026 | Zooplus UK | 6 x 300g | £9.49 | £5.27/kg |
| 10 Aug 2026 | Zooplus UK | 6 x 400g | £14.49 | £6.04/kg |
| 10 Aug 2026 | Zooplus UK | 6 x 800g | £24.49 | £5.10/kg |
Your dog
Cost per day and grams for your dog
Similar foods
4 wet foods from other brands to compare, scoring 66 to 69.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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