

3 prices from Zooplus UK
Good points
- 58.5% meat
- No ingredient deductions
Worth knowing
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Chicken protein (33.5%, partly dried and hydrolysed), fresh chicken (25%), potato flakes, potato starch, pumpkin (4%)… All ingredients
Retailer’s own label, fully checked- Meat
- 58.5%
- Protein, dry weight
- 38%
- Carbs, dry weight
- ~31%
- kcal/100 g
- 386
Ingredients
Listed first: Chicken protein. 58.5% of the recipe is declared meat.
- Meat 58.5%
- Plants 4%
- Other 6.8%
- No amount given 30.8%
Chicken protein (33.5%, partly dried and hydrolysed), fresh chicken (25%), potato flakes, potato starch, pumpkin (4%), poultry fat (3.5%), dried beet pulp (desugared), egg (3%, dried), brewer's yeast (dried), calcium carbonate, linseeds, lignocellulose, salmon oil, sunflower oil, sodium chloride, yeast extract (0.2%, rich in mannan-oligosaccharides and beta-glucans), cranberries (dried), beetroot, carrot pomace, camomile blossoms (0.05%), rosemary, dandelion leaves, parsley, camomile, nettle, ribwort, St. John's wort
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (12,000 IU), vitamin D3 (1500 IU), vitamin E (200 IU), vitamin C (100mg), biotin (300mcg), folic acid (1.2mg), niacin (35mg), zinc [as zinc sulphate, monohydrate] (100mg), zinc [as glycine zinc chelate hydrate (solid)] (60mg), iron [as iron(II)-sulphate, monohydrate] (250mg), manganese [as manganese(II)-sulphate, monohydrate] (30mg), copper [as copper(II)-sulphate, pentahydrate] (12.5mg), iodine [as calcium iodate, anhydrous] (2.2mg), selenium [as sodium selenite] (0.4mg). Technological additives: Antioxidants
How we read this label
First ingredient: “Chicken protein”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken protein (33.5%, partly dried and hydrolysed) | Named meat | 33.5% |
| fresh chicken (25%) | Named meat | 25% |
| potato flakes | Vegetable, fruit or plant | Not given |
| potato starch | Vegetable, fruit or plant | Not given |
| pumpkin (4%) | Vegetable, fruit or plant | 4% |
| poultry fat (3.5%) | Fat, stock, extract or other processed ingredient | 3.5% |
| dried beet pulp (desugared) | Vegetable, fruit or plant | Not given |
| egg (3%, dried) | Other | 3% |
| brewer's yeast (dried) | Other | Not given |
| calcium carbonate | Other | Not given |
| linseeds | Vegetable, fruit or plant | Not given |
| lignocellulose | Other | Not given |
| salmon oil | Fat, stock, extract or other processed ingredient | Not given |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| sodium chloride | Other | Not given |
| yeast extract (0.2%, rich in mannan-oligosaccharides and be… | Fat, stock, extract or other processed ingredient | 0.2% |
| cranberries (dried) | Vegetable, fruit or plant | Not given |
| beetroot | Vegetable, fruit or plant | Not given |
| carrot pomace | Vegetable, fruit or plant | Not given |
| camomile blossoms (0.05%) | Other | 0.05% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 38% and carbs about 31%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 34% | 38% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 17% | 19% |
| Carbohydrate | ~28% | ~31% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 8.5% | 9.4% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 45
The kind of meat scored best (8.6 of 15). How it’s made scored lowest (4 of 20).
How much meat?
23.5 / 45 points- Meat on the label20.5 / 35 points
58.5% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3 / 10 points
Protein is 37.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
9.8 / 20 pointsEstimated carbohydrate: About 30.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
8.6 / 15 points- How the meat is listed8.6 / 12 points
The label lists the meat as meal and fresh, which earns 71% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 31% to 19% by dry weight, and protein is about 47%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted, none cost points: chamomile and parsley. 35 flagged nothing.
- 2 noted
- 35 nothing flagged
- 2 not in our ingredient database yet
- ChamomileNoted, no points takenBotanical / flavouring
Plant extras like this are usually added in tiny amounts, so points are taken only when the label declares 1% or more.
Why it’s noted and sources
The ASPCA lists chamomile as toxic to dogs, with stomach upset and allergic reactions, and warns that long-term use can cause bleeding problems. The amounts in dog food are small; we flag it as a caution.
- ParsleyNoted, no points takenFeed material (vegetable)
Why it’s noted and sources
Only large amounts cause problems (sun sensitivity); the small amounts used in food aren't a concern.
35 ingredients with nothing flagged
Antioxidants, beet pulp, beetroot, biotin (vitamin H/B7), calcium carbonate, carrot, chicken, cranberries, dandelion root, egg, folic acid (folate), lignocellulose, linseed (flaxseed), nettle, niacin (vitamin B3), potato, poultry fat, processed animal protein, pumpkin, rosemary, salmon oil, salt (sodium chloride), starch, sunflower oil, tocopherols (vitamin E), vitamin C (ascorbic acid), yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, beetroot, biotin (vitamin H/B7), calcium carbonate, cranberries, dandelion root, folic acid (folate), lignocellulose, nettle, niacin (vitamin B3), poultry fat, pumpkin, salt (sodium chloride), sunflower oil, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, beetroot, calcium carbonate, carrot, chicken, cranberries, dandelion root, egg, lignocellulose, linseed (flaxseed), nettle, potato, poultry fat, pumpkin, rosemary, salmon oil, sunflower oil, yeast
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Processed animal protein
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
2 not in our ingredient database yet
John's wort, ribwort
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £54.99 | £4.58/kg |
| 4 Oct 2026 | Zooplus UK | 1kg | £5.49 (out of stock) | £5.49/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £106.99 | £4.46/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £54.99 | £4.58/kg |
| 27 Sep 2026 | Zooplus UK | 1kg | £5.49 | £5.49/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £106.99 | £4.46/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £54.99 | £4.58/kg |
| 10 Aug 2026 | Zooplus UK | 1kg | £5.49 | £5.49/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £106.99 | £4.46/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 12 to 15 points higher and cost up to 10% more.

- Meat
- 78% this food 58.5%
- Carbs
- about 8% this food about 31%
- To feed
- 7% more per 1,000 kcal
+15 pointsCompare

- Meat
- 74% this food 58.5%
- Carbs
- about 27% this food about 31%
- To feed
- 10% more per 1,000 kcal
+12 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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