Photo shows the mixed pack.
1 price from Zooplus UK
WetCompleteAdultGrain-freeFish oil
Good points
- 60% meat
- Low starch, about 19% carbs
- No ingredient deductions
First ingredients: Shoulder of venison (30%), broth, chicken fillet (13%), chicken leg (13%), herring (4%)… All ingredients
Retailer’s own label, fully checked- Meat
- 60%
- Protein, dry weight
- 54%
- Carbs, dry weight
- ~19%
- kcal/100 g
- 106
Ingredients
Listed first: Shoulder of venison. 60% of the recipe is declared meat.
- Meat 60%
- Plants 6%
- Other 10.9%
- No amount given 23.1%
Shoulder of venison (30%), broth, chicken fillet (13%), chicken leg (13%), herring (4%), pumpkin (4%), pomegranate (4%), sweet potato (2%), egg (2%), fish oil (2%), animal fat (2%), fructo-oligosaccharides (0.8%), chondroitin sulphate (0.03%), glucosamine (0.03%).
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (4000 IU), vitamin D3 (400 IU), vitamin E (130 IU), choline chloride (400mg), zinc [zinc chelate of the hydroxy analogue of methionine] (36mg), manganese [manganese chelate of the hydroxy analogue of methionine] (6.8mg), iron [iron(II) glycine chelate hydrate] (16.8mg), copper [copper chelate of the hydroxy analogue of methionine] (2.9mg), selenium (0.00242mg), DL-methionine [technically pure] (1000mg), taurine (500mg), L-carnitine (50mg)
How we read this label
First ingredient: “Shoulder of venison”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Shoulder of venison (30%) | Named meat | 30% |
| broth | Fat, stock, extract or other processed ingredient | Part of the item above |
| chicken fillet (13%) | Named meat | 13% |
| chicken leg (13%) | Named meat | 13% |
| herring (4%) | Named meat | 4% |
| pumpkin (4%) | Vegetable, fruit or plant | 4% |
| pomegranate (4%) | Other | 4% |
| sweet potato (2%) | Vegetable, fruit or plant | 2% |
| egg (2%) | Other | 2% |
| fish oil (2%) | Fat, stock, extract or other processed ingredient | 2% |
| animal fat (2%) | Fat, stock, extract or other processed ingredient | 2% |
| fructo-oligosaccharides (0.8%) | Other | 0.8% |
| chondroitin sulphate (0.03%) | Other | 0.03% |
| glucosamine (0.03%). | Other | 0.03% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 54% and carbs about 19%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 13% | 54% |
| above the usual 38 to 48% for wet foods | ||
| Fat | 2.8% | 12% |
| Carbohydrate | ~4.6% | ~19% |
| within the usual 9 to 21% for wet foods | ||
| Fibre | 0.9% | 3.8% |
| Ash | 2.7% | 11% |
| Moisture | 76% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy106 kcal/100 g
Why it scores 60
The kind of meat scored best (12 of 15). How it’s made scored lowest (8 of 20).
How much meat?
26.7 / 45 points- Meat on the label21 / 35 points
60% declared meat, as weighed before cooking; full marks at 100%.
- Protein level5.7 / 10 points
Protein is 54.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
13.6 / 20 pointsEstimated carbohydrate: About 19.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 24 ingredients. 1 is not in our ingredient database yet.
24 ingredients with nothing flagged
Animal fats, broth (meat stock), chicken, choline chloride, chondroitin, DL-methionine, egg, fish, fish oil, fructo-oligosaccharides (FOS), glucosamine, l-carnitine, pomegranate extract, pumpkin, sweet potato, taurine, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: copper, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Choline chloride, chondroitin, DL-methionine, fish, fructo-oligosaccharides (FOS), glucosamine, l-carnitine, pomegranate extract, pumpkin, taurine, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, broth (meat stock), chicken, egg, fish, fish oil, fructo-oligosaccharides (FOS), pomegranate extract, pumpkin, sweet potato
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Shoulder of venison
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold as part of a mixed pack. This recipe comes in a pack with other recipes, so prices are for the whole pack, and the retailer may give one analysis for all the recipes in it.
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK6 x 140g (mixed pack) · £13.69 | 6 x 140g (mixed pack) | £13.69 | £16.30/kg | Visit |
Your dog
Cost per day and grams for your dog
Alternatives
4 wet foods score 11 to 23 points higher at the same price or less.
- Meat
- 100% this food 60%
- Carbs
- about 4% this food about 19%
- To feed
- 55% less per 1,000 kcal
+23 pointsCompare
- Meat
- 72% this food 60%
- Carbs
- about 0% this food about 19%
- To feed
- 45% less per 1,000 kcal
+17 pointsCompare
- Meat
- 71% this food 60%
- Carbs
- about 8% this food about 19%
- To feed
- 48% less per 1,000 kcal
+11 pointsCompare
- Meat
- 70% this food 60%
- Carbs
- about 3% this food about 19%
- To feed
- 83% less per 1,000 kcal
+11 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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