Purizon Superfoods - Wild Boar With Herring, Sweet Potato & Apple

Photo shows the mixed pack.

1 price from Zooplus UK

Purizon Superfoods - Wild Boar With Herring, Sweet Potato & Apple

WetCompleteAdultGrain-freeFish oil
60/ 100

Score v6.1.0 · label checked 4 Oct 2026

Good points

  • 60% meat
  • Low starch, about 19% carbs
  • No ingredient deductions

First ingredients: Shoulder of wild boar (40%), broth, wild boar knuckle (16%), herring (4%), sweet potato (4%)… All ingredients

Retailer’s own label, fully checked
Meat
60%
Protein, dry weight
54%
Carbs, dry weight
~19%
kcal/100 g
106

Ingredients

Listed first: Shoulder of wild boar. 60% of the recipe is declared meat.

  • Meat 60%
  • Plants 8%
  • Other 6.9%
  • No amount given 25.1%

Shoulder of wild boar (40%), broth, wild boar knuckle (16%), herring (4%), sweet potato (4%), apple (4%), egg (2%), fish oil (2%), animal fat (2%), fructo-oligosaccharides (0.8%), chondroitin sulphate (0.03%), glucosamine (0.03%).

Meat named animal protein

Additives

per kg: Nutritional additives: Vitamin A (4000 IU), vitamin D3 (400 IU), vitamin E (130 IU), choline chloride (400mg), zinc [zinc chelate of the hydroxy analogue of methionine] (36mg), manganese [manganese chelate of the hydroxy analogue of methionine] (6.8mg), iron [iron(II) glycine chelate hydrate] (16.8mg), copper [copper chelate of the hydroxy analogue of methionine] (2.9mg), selenium (0.00242mg), DL-methionine [technically pure] (1000mg), taurine (500mg), L-carnitine (50mg)

How we read this label

First ingredient: “Shoulder of wild boar”. It names the animal.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Shoulder of wild boar (40%)Named meat40%
brothFat, stock, extract or other processed ingredientPart of the item above
wild boar knuckle (16%)Named meat16%
herring (4%)Named meat4%
sweet potato (4%)Vegetable, fruit or plant4%
apple (4%)Vegetable, fruit or plant4%
egg (2%)Other2%
fish oil (2%)Fat, stock, extract or other processed ingredient2%
animal fat (2%)Fat, stock, extract or other processed ingredient2%
fructo-oligosaccharides (0.8%)Other0.8%
chondroitin sulphate (0.03%)Other0.03%
glucosamine (0.03%).Other0.03%

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 54% and carbs about 19%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein13%54%
above the usual 38 to 48% for wet foods
Fat2.8%12%
Carbohydrate~4.6%~19%
within the usual 9 to 21% for wet foods
Fibre0.9%3.8%
Ash2.7%11%
Moisture76%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.

Energy106 kcal/100 g

Why it scores 60

The kind of meat scored best (12 of 15). How it’s made scored lowest (8 of 20).

  1. How much meat?

    26.7 / 45 points
    • Meat on the label21 / 35 points

      60% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level5.7 / 10 points

      Protein is 54.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    13.6 / 20 points

    Estimated carbohydrate: About 19.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    8 / 20 points

    How it’s made: Cooked in the tin, tray or pouch: 8 of 20.

  4. What kind of meat?

    12 / 15 points
    • How the meat is listed12 / 12 points

      The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other wet foods

Tied 329th of 639 wet foods. 38 foods share this score. Each bar counts the ranked wet foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Ingredient notes

Nothing flagged in 23 ingredients. 1 is not in our ingredient database yet.

23 ingredients with nothing flagged

Animal fats, apples, broth (meat stock), choline chloride, chondroitin, DL-methionine, egg, fish, fish oil, fructo-oligosaccharides (FOS), glucosamine, l-carnitine, pork, sweet potato, taurine, tocopherols (vitamin E)

Allowed up to a legal maximum, none declared above it: copper, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
1 not in our ingredient database yet

Shoulder of wild boar

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Sold as part of a mixed pack. This recipe comes in a pack with other recipes, so prices are for the whole pack, and the retailer may give one analysis for all the recipes in it.

Prices from each shop
ShopPackPricePer kgLink
Zooplus UK6 x 140g (mixed pack) · £13.696 x 140g (mixed pack)£13.69£16.30/kgVisit

Your dog

Cost per day and grams for your dog

Alternatives

4 wet foods score 11 to 23 points higher at the same price or less.

Compare side by side →
Meat
100% this food 60%
Carbs
about 4% this food about 19%
To feed
55% less per 1,000 kcal

+23 pointsCompare

Meat
72% this food 60%
Carbs
about 0% this food about 19%
To feed
45% less per 1,000 kcal

+17 pointsCompare

Meat
71% this food 60%
Carbs
about 8% this food about 19%
To feed
48% less per 1,000 kcal

+11 pointsCompare

Meat
70% this food 60%
Carbs
about 3% this food about 19%
To feed
83% less per 1,000 kcal

+11 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Own-label food: checked against the retailer’s label.

Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.

Page we read, saved 4 Oct 2026: Zooplus UK.

Score method v6.1.0 · ingredient notes v2.4.0

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Anything to leave out?Checked against the whole ingredient list.
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