Photo shows the mixed pack.
1 price from Zooplus UK
WetCompleteAdultGrain-free
Good points
- 70% meat
- No ingredient deductions
- Fresh meat, named by animal
First ingredients: 50% beef (heart, liver, meat, lung), 28.8% stock, 20% beef tripe, 1% minerals, 0.2% linseed oil All ingredients
Retailer’s own label, fully checked- Meat
- 70%
- Protein
- Not on label
- Carbs, dry weight
- Not on label
- kcal/100 g
- Not on label
Ingredients
Listed first: Beef. 70% of the recipe is declared meat.
- Meat 70%
- Other 30%
50% beef (heart, liver, meat, lung), 28.8% stock, 20% beef tripe, 1% minerals, 0.2% linseed oil
Meat named animal protein
Additives
per kg Nutritional additives: Vitamin D3 200 IU, vitamin E (all-rac-alpha-Tocopheryl acetate) 30mg, zinc (zinc sulphate, monohydrate)15mg, manganese (manganese(II)-sulphate, monohydrate) 3mg, iodine (calcium iodate, anhydrous) 0.75mg, biotin 300mcg
How we read this label
First ingredient: “50% beef”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| 50% beef (heart, liver, meat, lung) | Named meat | 50% |
| 28.8% stock | Fat, stock, extract or other processed ingredient | 28.8% |
| 20% beef tripe | Named meat | 20% |
| 1% minerals | Other | 1% |
| 0.2% linseed oil | Fat, stock, extract or other processed ingredient | 0.2% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
The label gives no analysis.
EnergyNot on label
Why it scores 62
The kind of meat scored best (15 of 15). How it’s made scored lowest (8 of 20).
How much meat?
29.5 / 45 points- Meat on the label24.5 / 35 points
70% declared meat, as weighed before cooking; full marks at 100%.
- Protein level5 / 10 points
The label doesn’t give the protein and moisture we need: half marks.
How much starch?
10 / 20 pointsEstimated carbohydrate: The label doesn’t give enough of its analysis to estimate the carbohydrate: half marks.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
15 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 10 ingredients.
10 ingredients with nothing flagged
Beef, biotin (vitamin H/B7), broth (meat stock), linseed oil, minerals, tocopherols (vitamin E), tripe
Allowed up to a legal maximum, none declared above it: iodine
We couldn’t read an amount we can check on the label, so no points were taken: manganese, zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Biotin (vitamin H/B7), linseed oil, tripe, manganese, zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Beef, broth (meat stock), linseed oil, minerals, tripe
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold as part of a mixed pack. This recipe comes in a pack with other recipes, so prices are for the whole pack, and the retailer may give one analysis for all the recipes in it.
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK9 x 300g (mixed pack) · £8.99 | 9 x 300g (mixed pack) | £8.99 | £3.33/kg | Visit |
Your dog
Daily calories for your dog
Alternatives
2 wet foods score 6 to 7 points higher and cost up to 9% more.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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