1 price from Zooplus UK
Good points
- 70% meat
- Low starch, about 19% carbs
- No ingredient deductions
First ingredients: 40% beef (heart, liver, meat, lung), 30% lamb (heart, meat, liver, lung, rumen), 28.8% stock, 1% minerals, 0.2% linseed oil All ingredients
Retailer’s own label, fully checked- Meat
- 70%
- Protein, dry weight
- 45%
- Carbs, dry weight
- ~19%
- kcal/100 g
- 119
Ingredients
Listed first: Beef. 70% of the recipe is declared meat.
- Meat 70%
- Other 30%
40% beef (heart, liver, meat, lung), 30% lamb (heart, meat, liver, lung, rumen), 28.8% stock, 1% minerals, 0.2% linseed oil
Meat named animal protein
Additives
per kg Nutritional additives: Vitamin D3 200 IU, vitamin E (all-rac-alpha-Tocopheryl acetate) 30mg, zinc (zinc sulphate, monohydrate)15mg, manganese (manganese(II)-sulphate, monohydrate) 3mg, iodine (calcium iodate, anhydrous) 0.75mg, biotin 300mcg
How we read this label
First ingredient: “40% beef”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| 40% beef (heart, liver, meat, lung) | Named meat | 40% |
| 30% lamb (heart, meat, liver, lung, rumen) | Named meat | 30% |
| 28.8% stock | Fat, stock, extract or other processed ingredient | 28.8% |
| 1% minerals | Other | 1% |
| 0.2% linseed oil | Fat, stock, extract or other processed ingredient | 0.2% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 45% and carbs about 19%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 11.2% | 45% |
| within the usual 38 to 48% for wet foods | ||
| Fat | 6.6% | 26% |
| Carbohydrate | ~4.7% | ~19% |
| within the usual 9 to 21% for wet foods | ||
| Fibre | 0.4% | 1.6% |
| Ash | 2.1% | 8.4% |
| Moisture | 75% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy119 kcal/100 g
Why it scores 65
The kind of meat scored best (15 of 15). How it’s made scored lowest (8 of 20).
How much meat?
28.6 / 45 points- Meat on the label24.5 / 35 points
70% declared meat, as weighed before cooking; full marks at 100%.
- Protein level4.1 / 10 points
Protein is 44.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
13.7 / 20 pointsEstimated carbohydrate: About 18.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
15 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 10 ingredients.
10 ingredients with nothing flagged
Beef, biotin (vitamin H/B7), broth (meat stock), lamb, linseed oil, minerals, tocopherols (vitamin E)
Allowed up to a legal maximum, none declared above it: iodine
We couldn’t read an amount we can check on the label, so no points were taken: manganese, zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Beef, broth (meat stock), lamb, linseed oil, minerals
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Biotin (vitamin H/B7), linseed oil, manganese, zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK9 x 300g · £9.99 | 9 x 300g | £9.99 | £3.70/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 9 x 300g | £8.99 | £3.33/kg |
| 27 Sep 2026 | Zooplus UK | 9 x 300g | £8.99 | £3.33/kg |
| 10 Aug 2026 | Zooplus UK | 9 x 300g | £8.99 | £3.33/kg |
Your dog
Cost per day and grams for your dog
Similar foods
4 wet foods from other brands to compare, scoring 71 to 83.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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