Simplyjaspers Simply Jaspers Chicken & Butternut Squash

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Simplyjaspers Simply Jaspers Chicken & Butternut Squash

DryCompleteAll agesGrain-freeFish oil
42/ 100
WeakTop 16% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 28 Sep 2026

  • 50% meat
  • One main animal protein: chicken
  • No ingredient deductions
  • Added plant protein, starch or fibre
  • Includes digest or flavouring

First ingredients: Chicken 50% of which 22% is Fresh Chicken, Sweet Potato, Fresh Butternut Squash (4.0%), Poultry Oil, Peas… All ingredients

Label taken from the maker’s website
Meat
50%
Protein, dry weight
33%
Carbs, dry weight
~41%
kcal/100 g
368

Ingredients

Listed first: Chicken of which is Fresh Chicken. 50% of the recipe is declared meat.

Chicken 50% of which 22% is Fresh Chicken , Sweet Potato, Fresh Butternut Squash (4.0%), Poultry Oil, Peas, Chicken Digest, Pea Fibre, Salmon Oil, Seaweed Meal, Fructo-oligosaccharides (Prebiotic FOS), Mannan-oligosaccharides (Prebiotic MOS), Carrot, Parsnip, Apple, Pumpkin, Spearmint, Green Beans, Broccoli, Rosemary Extract, Parsley, Marigold, Fennel, Ginger, Glucosamine, Extract of Yucca Schidigera, Cranberry Extract, Chondrotin, Pear

Meat named animal protein

From the maker’s website, checked 28 Sep 2026.

Additives

MixedTocopherols. Rosemary Extract. Ascorbyl Palmitate. Citric Acid. TRACE ELEMENTS: Zinc (Zinc sulphate monohydrate) 100mg/kg. Iron (Iron (II) sulphate monohydrate) 60mg/kg, Manganese (Manganous sulphate monohydrate) 50mg/kg, Copper (Copper(II) sulphate pentahydrate) 7.50/mg/kg, Iodine (Calcium iodate, anhydrous) 1.50mg/kg, Selenium (Sodium selenite) 0.10mg/kg

How we read this label

First ingredient: “Chicken 50% of which 22% is Fresh Chicken”. It names the animal.

On the labelWe read it asShare on the label
Chicken 50% of which 22% is Fresh ChickenNamed meat50%
Sweet PotatoVegetable, fruit or plantNot given
Fresh Butternut Squash (4.0%)Vegetable, fruit or plant4%
Poultry OilFat, stock, extract or other processed ingredientNot given
PeasVegetable, fruit or plantNot given
Chicken DigestFat, stock, extract or other processed ingredientNot given
Pea FibreVegetable, fruit or plantNot given
Salmon OilFat, stock, extract or other processed ingredientNot given
Seaweed MealVegetable, fruit or plantNot given
Fructo-oligosaccharides (Prebiotic FOS)OtherNot given
Mannan-oligosaccharides (Prebiotic MOS)OtherNot given
CarrotVegetable, fruit or plantNot given
ParsnipVegetable, fruit or plantNot given
AppleVegetable, fruit or plantNot given
PumpkinVegetable, fruit or plantNot given
SpearmintOtherNot given
Green BeansVegetable, fruit or plantNot given
BroccoliVegetable, fruit or plantNot given
Rosemary ExtractFat, stock, extract or other processed ingredientNot given
ParsleyVegetable, fruit or plantNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 33% and carbs about 41%, with the water taken out.

As soldDry weight
Protein30%33%
above the usual 26 to 32% for dry foods
Fat13.5%15%
Carbohydrate~37%~41%
within the usual 39 to 50% for dry foods
Fibre3.5%3.9%
Ash7.5%8.2%
Moisture8%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy368 kcal/100 g

Why it scores 42

The kind of meat scored best (12 of 15). How it’s made scored lowest (4 of 20).

  1. How much meat?

    19.6 / 45
    • Meat on the label17.5 / 35

      50% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level2.1 / 10

      Protein is 32.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    6.4 / 20

    About 40.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    4 / 20

    Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and digest or flavouring.

  4. What kind of meat?

    12 / 15
    • How the meat is listed12 / 12

      The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 16% of dry foods. 21 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 41% to 26% by dry weight, and protein is about 43%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

3 noted, none cost points: mint, parsley and yucca extract. 29 flagged nothing.

  • 3 noted
  • 29 nothing flagged
  • 1 not in our ingredient database yet
29 ingredients with nothing flagged

Apples, broccoli, carrot, chondroitin, citric acid (E330), cranberries, digest (rendered meat digest), fennel, fructo-oligosaccharides (FOS), ginger, glucosamine, green beans, mannan-oligosaccharides (MOS), marigold meal, parsnip, pea fibre, pear, peas, poultry fat, pumpkin, rosemary, salmon oil, seaweed, sweet potato

Allowed up to a legal maximum, none declared above it: iodine, manganese, selenium, zinc

We couldn’t read an amount we can check on the label, so no points were taken: copper

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
1 not in our ingredient database yet

Ascorbyl palmitate

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Simply Jaspers. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

ShopPackPricePer kg
Simply Jaspers5.0KG · £44.995.0KG£44.99£9.00/kgCheapest in stockVisit
Simply Jaspers1.5KG · £14.991.5KG£14.99£9.99/kgVisit
Simply Jaspers100g · £3.00100g£3.00£30.00/kgVisit

Price unchanged since 28 Sep (2 readings, one a week).

Show the chart
View the readings as a table
DayShopPackPricePer kg
4 Oct 2026Simply Jaspers1.5KG£14.99£9.99/kg
4 Oct 2026Simply Jaspers100g£3.00£30.00/kg
4 Oct 2026Simply Jaspers5.0KG£44.99£9.00/kg
28 Sep 2026Simply Jaspers1.5KG£14.99£9.99/kg
28 Sep 2026Simply Jaspers100g£3.00£30.00/kg
28 Sep 2026Simply Jaspers5.0KG£44.99£9.00/kg

Your dog

Cost per day and grams for your dog

Alternatives

4 dry foods score 17 to 21 points higher and cost up to 4% more.

Compare side by side →
Meat
78.5% this food 50%
Carbs
about 22% this food about 41%
To feed
4% more per 1,000 kcal

+21 pointsCompare

Meat
75% this food 50%
Carbs
about 18% this food about 41%
To feed
54% less per 1,000 kcal

+19 pointsCompare

Meat
78% this food 50%
Carbs
about 8% this food about 41%
To feed
49% less per 1,000 kcal

+18 pointsCompare

Meat
79.5% this food 50%
Carbs
about 33% this food about 41%
To feed
17% less per 1,000 kcal

+17 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Taken from the maker’s page, checked 28 Sep 2026.

From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.

Page we read, saved 4 Oct 2026: Simply Jaspers (the maker).

Score method v6.1.0 · ingredient notes v2.4.0

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