Simplyjaspers Simply Jaspers Chicken & Butternut Squash - Medium & Large Breed

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Simplyjaspers Simply Jaspers Chicken & Butternut Squash - Medium & Large Breed

DryCompleteAll agesGrain-free
42/ 100
WeakTop 16% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 28 Sep 2026

  • 53% meat
  • No ingredient deductions
  • Includes organ meat
  • Added plant protein, starch or fibre
  • Includes hydrolysed protein

First ingredients: Chicken (50%, fresh chicken 25%, dehydrated chicken protein 25%) Sweet Potato Pellets, Butternut Squash (4.0%)… All ingredients

Label taken from the maker’s website
Meat
53%
Protein, dry weight
32%
Carbs, dry weight
~42%
kcal/100 g
311

Ingredients

Listed first: Chicken. 53% of the recipe is declared meat.

  • Meat 53%
  • Plants 4%
  • Other 1%
  • No amount given 42%

Chicken (50%, fresh chicken 25%, dehydrated chicken protein 25%) Sweet Potato Pellets, Butternut Squash (4.0%), Hydrolysed Chicken liver (3.0%), Tomato Pomace, Cellulose, Poultry Fat (1.0%), dried carrots, dried seaweed, DHA algae, dried pumpkin, dried apples, green lipped mussel, dried green beans, dried pear, dried parsnip, dried blackberries, dried peppermint, Yucca schidigera, dried cranberries, dried pomegranate, dried parsley, taurine, glucosamine hydrochloride, chondroitin sulphate

Meat named animal protein

From the maker’s website, checked 28 Sep 2026.

Additives

Vitamin A (15.000,0 IU), Vitamin E (150,0 mg), Vitamin D3 (1.500,0 IU), Taurine (1.500 mg). TRACE ELEMENTS: Iron (Iron (II) sulphate monohydrate) 50,0mg, Copper (Copper(II) sulphate (pentahydrate)) 10,0mg, Zinc (Zinc sulphate (monohydrate)) 62,5mg, Manganese (Manganous sulphate (monohydrate)) 30,0mg, Iodine (Calcium iodate) 1,5mg, Selenium (Sodium selenite) 0,2mg

How we read this label

First ingredient: “Chicken”. It names the animal.

On the labelWe read it asShare on the label
Chicken (50%, fresh chicken 25%, dehydrated chicken protein…Named meat50%
Butternut Squash (4.0%)Vegetable, fruit or plant4%
Hydrolysed Chicken liver (3.0%)Named meat3%
Tomato PomaceVegetable, fruit or plantNot given
CelluloseVegetable, fruit or plantNot given
Poultry Fat (1.0%)Fat, stock, extract or other processed ingredient1%
dried carrotsVegetable, fruit or plantNot given
dried seaweedVegetable, fruit or plantNot given
DHA algaeVegetable, fruit or plantNot given
dried pumpkinVegetable, fruit or plantNot given
dried applesVegetable, fruit or plantNot given
green lipped musselNamed meatNot given
dried green beansVegetable, fruit or plantNot given
dried pearVegetable, fruit or plantNot given
dried parsnipVegetable, fruit or plantNot given
dried blackberriesVegetable, fruit or plantNot given
dried peppermintOtherNot given
Yucca schidigeraOtherNot given
dried cranberriesVegetable, fruit or plantNot given
dried pomegranateOtherNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 32% and carbs about 42%, with the water taken out.

As soldDry weight
Protein29%32%
within the usual 26 to 32% for dry foods
Fat9%10%
Carbohydrate~38%~42%
within the usual 39 to 50% for dry foods
Fibre5.5%6.1%
Ash8.5%9.4%
Moisture10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy311 kcal/100 gCalculated from the analysis.

Why it scores 42

The kind of meat scored best (11.7 of 15). How it’s made scored lowest (4 of 20).

  1. How much meat?

    20.6 / 45
    • Meat on the label18.6 / 35

      53% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level2 / 10

      Protein is 32.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    5.9 / 20

    About 42.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    4 / 20

    Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.

  4. What kind of meat?

    11.7 / 15
    • How the meat is listed8.7 / 12

      The label lists the meat as fresh, meal and hydrolysed, which earns 72% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat3 / 3

      Organ meat such as liver, heart, kidney or tripe is named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 16% of dry foods. 21 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 42% to 28% by dry weight, and protein is about 42%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

4 noted: liver, mint, parsley and 1 more. 27 flagged nothing.

  • 4 noted
  • 27 nothing flagged
  • 1 not in our ingredient database yet
27 ingredients with nothing flagged

Apples, blackberries, carrot, cellulose, chicken, chondroitin, cranberries, glucosamine, green beans, green-lipped mussel, parsnip, pear, pomegranate extract, poultry fat, pumpkin, seaweed, taurine, tocopherols (vitamin E), tomato

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
1 not in our ingredient database yet

Dha algae

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Simply Jaspers. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

ShopPackPricePer kg
Simply Jaspers10kg · £67.0010kg£67.00£6.70/kgCheapest in stockVisit
Simply Jaspers2kg · £18.002kg£18.00£9.00/kgVisit

Price unchanged since 28 Sep (2 readings, one a week).

Show the chart
View the readings as a table
DayShopPackPricePer kg
4 Oct 2026Simply Jaspers10kg£67.00£6.70/kg
4 Oct 2026Simply Jaspers2kg£18.00£9.00/kg
28 Sep 2026Simply Jaspers10kg£67.00£6.70/kg
28 Sep 2026Simply Jaspers2kg£18.00£9.00/kg

Your dog

Cost per day and grams for your dog

Alternatives

4 dry foods score 17 to 21 points higher and cost up to 18% more.

Compare side by side →
Meat
78.5% this food 53%
Carbs
about 22% this food about 42%
To feed
18% more per 1,000 kcal

+21 pointsCompare

Meat
75% this food 53%
Carbs
about 18% this food about 42%
To feed
48% less per 1,000 kcal

+19 pointsCompare

Meat
78% this food 53%
Carbs
about 8% this food about 42%
To feed
42% less per 1,000 kcal

+18 pointsCompare

Meat
79.5% this food 53%
Carbs
about 33% this food about 42%
To feed
6% less per 1,000 kcal

+17 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Taken from the maker’s page, checked 28 Sep 2026.

From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.

Page we read, saved 4 Oct 2026: Simply Jaspers (the maker).

Score method v6.1.0 · ingredient notes v2.4.0

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