2 prices from Zooplus UK
Simpsons Premium 80/20 Adult Dog - Mixed Meat & Fish
DryCompleteAdultGrain-free
Good points
- 74% meat
- Low starch, about 23% carbs
- No ingredient deductions
Worth knowing
- Added plant protein, starch or fibre
First ingredients: Deboned chicken(27%), dried chicken(16%), deboned salmon(13%), sweet potato, potato… All ingredients
Ingredients match the maker’s own page- Meat
- 74%
- Protein, dry weight
- 42%
- Carbs, dry weight
- ~23%
- kcal/100 g
- 358
Ingredients
Listed first: Deboned chicken. 74% of the recipe is declared meat.
- Meat 74%
- Other 6%
- No amount given 20%
Deboned chicken(27%), dried chicken(16%), deboned salmon(13%), sweet potato, potato, dried white fish(7%), dried salmon(5%), dried turkey(4%), chicken fat(2%), chicken gravy(2%), dried whole egg(2%), deboned white fish(2%), pea fibre, lucerne, minerals, vitamins, dried apple, dried carrot, spinach, dried seaweed, dried cranberry, prebiotic FOS, aniseed, fenugreek, glucosamine, MSM, chondroitin, thyme, marjoram, oregano, parsley, sage
Meat named animal protein
How we read this label
First ingredient: “Deboned chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Deboned chicken(27%) | Named meat | 27% |
| dried chicken(16%) | Named meat | 16% |
| deboned salmon(13%) | Named meat | 13% |
| sweet potato | Vegetable, fruit or plant | Not given |
| potato | Vegetable, fruit or plant | Not given |
| dried white fish(7%) | Named meat | 7% |
| dried salmon(5%) | Named meat | 5% |
| dried turkey(4%) | Named meat | 4% |
| chicken fat(2%) | Fat, stock, extract or other processed ingredient | 2% |
| chicken gravy(2%) | Fat, stock, extract or other processed ingredient | 2% |
| dried whole egg(2%) | Other | 2% |
| deboned white fish(2%) | Named meat | 2% |
| pea fibre | Vegetable, fruit or plant | Not given |
| lucerne | Other | Not given |
| minerals | Other | Not given |
| vitamins | Other | Not given |
| dried apple | Vegetable, fruit or plant | Not given |
| dried carrot | Vegetable, fruit or plant | Not given |
| spinach | Vegetable, fruit or plant | Not given |
| dried seaweed | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 42% and carbs about 23%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 38% | 42% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 18% | 20% |
| Carbohydrate | ~21% | ~23% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 10.5% | 12% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy358 kcal/100 gCalculated from the analysis.
Why it scores 57
The kind of meat scored best (10.4 of 15). How it’s made scored lowest (5 of 20).
How much meat?
29.6 / 45 points- Meat on the label25.9 / 35 points
74% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.7 / 10 points
Protein is 42.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
12.4 / 20 pointsEstimated carbohydrate: About 22.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
10.4 / 15 points- How the meat is listed10.4 / 12 points
The label lists the meat as fresh and dried, which earns 87% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 23% to 15% by dry weight, and protein is about 49%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
3 noted, none cost points: marjoram, oregano and parsley. 26 flagged nothing.
- 3 noted
- 26 nothing flagged
- MarjoramNoted, no points takenBotanical / flavouring
Why it’s noted and sources
Can upset a dog's stomach in larger amounts; at the small amounts used as a flavouring, EU assessors found it very unlikely to cause harm.
- OreganoNoted, no points takenFeed material (herb)
Why it’s noted and sources
Can mildly upset a dog's stomach in larger amounts; used in small amounts as a flavouring.
- ParsleyNoted, no points takenFeed material (vegetable)
Why it’s noted and sources
Only large amounts cause problems (sun sensitivity); the small amounts used in food aren't a concern.
26 ingredients with nothing flagged
Alfalfa, aniseed, apples, broth (meat stock), carrot, chicken, chondroitin, cranberries, egg, fenugreek, fish, fructo-oligosaccharides (FOS), glucosamine, minerals, MSM (methylsulfonylmethane), pea fibre, potato, poultry fat, sage, salmon, seaweed, spinach, sweet potato, thyme, turkey, vitamins
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Alfalfa, aniseed, apples, broth (meat stock), carrot, chicken, cranberries, egg, fenugreek, fish, fructo-oligosaccharides (FOS), minerals, potato, poultry fat, salmon, seaweed, spinach, sweet potato, thyme, turkey
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Alfalfa, aniseed, apples, chondroitin, cranberries, fenugreek, fish, fructo-oligosaccharides (FOS), glucosamine, MSM (methylsulfonylmethane), poultry fat, seaweed, spinach, thyme, vitamins
- ASPCA Animal Poison ControlSage
- ASPCA Animal Poison ControlThyme
- EFSA FEEDAP (PMC13063795)Cranberries
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Pea fibre
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price has moved by less than 1% since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £71.49 | £5.96/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £140.99 | £5.87/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £71.99 | £6.00/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £141.99 | £5.92/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £71.99 | £6.00/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £141.99 | £5.92/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 5 points higher and costs up to 16% more.
- Meat
- 76% this food 74%
- Carbs
- about 21% this food about 23%
- To feed
- 16% more per 1,000 kcal
+5 points
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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