Simpsons Premium Sensitive Puppy - Salmon & Potato

3 prices from Zooplus UK

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Simpsons Premium Sensitive Puppy - Salmon & Potato

DryCompletePuppyGrain-freeFish oil
42/ 100
WeakTop 16% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

  • No ingredient deductions
  • Fresh meat, named by animal
  • Added plant protein, starch or fibre

First ingredients: Salmon (min. 45% filleted, dried), potato (min. 26%), sunflower oil, beet pulp, potato protein… All ingredients

Ingredients match the maker’s own page
Meat
45%
Protein, dry weight
33%
Carbs, dry weight
~37%
kcal/100 g
357

Ingredients

Listed first: Salmon. 45% of the recipe is declared meat.

Salmon (min. 45% filleted, dried), potato (min. 26%), sunflower oil, beet pulp, potato protein, dried egg, salmon oil, salmon stock, vitamins, brewer's yeast, minerals, linseeds, mannan-oligosaccharides [MOS], fructo-oligosaccharides [FOS], yucca extract, cranberry, nucleotides, L-carnitine, glucosamine, chondroitin

Meat named animal protein

Additives

per kg: Nutritional additives: Vitamin A (27,256 IU), vitamin D3 (1833 IU), amino acids zinc chelate hydrate (329.38mg), ferrous sulphate monohydrate (297.56mg), zinc sulphate monohydrate (274.53mg), manganous sulphate monohydrate (108.29mg), amino acids copper chelate hydrate (48.89mg), cupric sulphate pentahydrate (39.11mg), ferrous amino acids chelate hydrate (19.75mg), calcium iodate anhydrous (1.52mg), sodium selenite (0.49mg).

How we read this label

First ingredient: “Salmon”. It names the animal.

On the labelWe read it asShare on the label
Salmon (min. 45% filleted, dried)Named meat45%
potato (min. 26%)Vegetable, fruit or plant26%
sunflower oilFat, stock, extract or other processed ingredientNot given
beet pulpVegetable, fruit or plantNot given
potato proteinVegetable, fruit or plantNot given
dried eggOtherNot given
salmon oilFat, stock, extract or other processed ingredientNot given
salmon stockFat, stock, extract or other processed ingredientNot given
vitaminsOtherNot given
brewer's yeastOtherNot given
mineralsOtherNot given
linseedsVegetable, fruit or plantNot given
mannan-oligosaccharides [MOS]OtherNot given
fructo-oligosaccharides [FOS]OtherNot given
yucca extractFat, stock, extract or other processed ingredientNot given
cranberryVegetable, fruit or plantNot given
nucleotidesOtherNot given
L-carnitineOtherNot given
glucosamineOtherNot given
chondroitin.OtherNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 33% and carbs about 37%, with the water taken out.

As soldDry weight
Protein30%33%
above the usual 26 to 32% for dry foods
Fat16%18%
Carbohydrate~33%~37%
below the usual 39 to 50% for dry foods
Fibre2.5%2.8%
Ash8.5%9.4%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy357 kcal/100 gCalculated from the analysis.

Why it scores 42

The kind of meat scored best (12 of 15). How it’s made scored lowest (5 of 20).

  1. How much meat?

    18 / 45
    • Meat on the label15.8 / 35

      45% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level2.2 / 10

      Protein is 33.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    7.8 / 20

    About 36.7% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    5 / 20

    Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.

  4. What kind of meat?

    12 / 15
    • How the meat is listed12 / 12

      The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 16% of dry foods. 21 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 37% to 20% by dry weight, and protein is about 38%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

1 noted, no points taken: yucca extract. 27 flagged nothing.

  • 1 noted
  • 27 nothing flagged
  • 3 not in our ingredient database yet
27 ingredients with nothing flagged

Beet pulp, broth (meat stock), chondroitin, cranberries, egg, fructo-oligosaccharides (FOS), glucosamine, l-carnitine, linseed (flaxseed), mannan-oligosaccharides (MOS), minerals, nucleotides, potato, salmon, salmon oil, sunflower oil, vegetable protein extracts, vitamins, yeast

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
3 not in our ingredient database yet

Amino acids copper chelate hydrate, amino acids zinc chelate hydrate, ferrous amino acids chelate hydrate

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 7% since 10 Aug.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

ShopPackPricePer kg
Zooplus UKEconomy Pack: 2 x 12kg · £127.99 down 7% since 10 AugEconomy Pack: 2 x 12kg£127.99£5.33/kgCheapest in stockVisit
Zooplus UK12kg · £64.99 down 7% since 10 Aug12kg£64.99£5.42/kgVisit
Zooplus UK2kg · £16.192kg£16.19£8.10/kgVisit

Since 10 Aug (3 readings): Zooplus UK down 7%.

Show the chart
View the readings as a table
DayShopPackPricePer kg
4 Oct 2026Zooplus UK12kg£64.99£5.42/kg
4 Oct 2026Zooplus UK2kg£16.19£8.10/kg
4 Oct 2026Zooplus UKEconomy Pack: 2 x 12kg£127.99£5.33/kg
27 Sep 2026Zooplus UK12kg£66.79£5.57/kg
27 Sep 2026Zooplus UK2kg£16.09£8.04/kg
27 Sep 2026Zooplus UKEconomy Pack: 2 x 12kg£131.99£5.50/kg
10 Aug 2026Zooplus UK12kg£69.79£5.82/kg
10 Aug 2026Zooplus UK2kg£16.19£8.10/kg
10 Aug 2026Zooplus UKEconomy Pack: 2 x 12kg£137.99£5.75/kg

Your dog

Cost per day and grams for your dog

Alternatives

4 dry foods score 11 to 19 points higher and cost up to 14% more.

Compare side by side →
Meat
75% this food 45%
Carbs
about 18% this food about 37%
To feed
25% less per 1,000 kcal

+19 pointsCompare

Meat
78% this food 45%
Carbs
about 8% this food about 37%
To feed
17% less per 1,000 kcal

+18 pointsCompare

Meat
76% this food 45%
Carbs
about 26% this food about 37%
To feed
14% more per 1,000 kcal

+17 pointsCompare

Meat
72% this food 45%
Carbs
about 38% this food about 37%
To feed
20% less per 1,000 kcal

+11 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Matches the maker’s own page.

Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.

Page we read, saved 4 Oct 2026: Zooplus UK.

Score method v6.1.0 · ingredient notes v2.4.0

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Anything to leave out?Checked against the whole ingredient list.
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