2 prices from Zooplus UK
WetCompleteAdultGrain-free
Good points
- 60% meat
- Low starch, about 25% carbs
- No ingredient deductions
First ingredients: Salmon (42%), white fish (18%), carrot (3.5%), potato (3.5%), parsnip (3%)… All ingredients
Ingredients match the maker’s own page- Meat
- 60%
- Protein, dry weight
- 39%
- Carbs, dry weight
- ~25%
- kcal/100 g
- 100
Ingredients
Listed first: Salmon. 60% of the recipe is declared meat.
- Meat 60%
- Plants 10%
- No amount given 30%
Salmon (42%), white fish (18%), carrot (3.5%), potato (3.5%), parsnip (3%), dried egg, natural ground bone, dried seaweed
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (3300 IU), vitamin D3 (275 IU), zinc [as zinc sulphate monohydrate] (27.5mg), iron [as iron-(II)-sulphate monohydrate] (13.2mg), manganese [as manganous sulphate monohydrate] (2.2mg), copper [as copper-(II)-sulphate pentahydrate] (1.3mg).
How we read this label
First ingredient: “Salmon”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Salmon (42%) | Named meat | 42% |
| white fish (18%) | Named meat | 18% |
| carrot (3.5%) | Vegetable, fruit or plant | 3.5% |
| potato (3.5%) | Vegetable, fruit or plant | 3.5% |
| parsnip (3%) | Vegetable, fruit or plant | 3% |
| dried egg | Other | Not given |
| natural ground bone | Other | Not given |
| dried seaweed. | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 39% and carbs about 25%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 10% | 39% |
| within the usual 38 to 48% for wet foods | ||
| Fat | 5% | 19% |
| Carbohydrate | ~6.5% | ~25% |
| above the usual 9 to 21% for wet foods | ||
| Fibre | 1.5% | 5.8% |
| Ash | 3% | 12% |
| Moisture | 74% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy100 kcal/100 gCalculated from the analysis.
Why it scores 55
The kind of meat scored best (12 of 15). How it’s made scored lowest (8 of 20).
How much meat?
24.1 / 45 points- Meat on the label21 / 35 points
60% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.1 / 10 points
Protein is 38.5% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
11.7 / 20 pointsEstimated carbohydrate: About 25% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 13 ingredients. 1 is not in our ingredient database yet.
13 ingredients with nothing flagged
Carrot, egg, fish, parsnip, potato, salmon, seaweed
Allowed up to a legal maximum, none declared above it: copper, iron, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Carrot, egg, fish, parsnip, potato, salmon, seaweed
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Fish, parsnip, seaweed, manganese, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Natural ground bone
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
Price has moved by less than 1% since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 18 x 390g | £28.29 | £4.03/kg |
| 4 Oct 2026 | Zooplus UK | Saver Pack: 36 x 390g | £54.99 | £3.92/kg |
| 27 Sep 2026 | Zooplus UK | 18 x 390g | £28.29 | £4.03/kg |
| 27 Sep 2026 | Zooplus UK | Saver Pack: 36 x 390g | £54.99 | £3.92/kg |
| 10 Aug 2026 | Zooplus UK | 18 x 390g | £28.09 | £4.00/kg |
| 10 Aug 2026 | Zooplus UK | Saver Pack: 36 x 390g | £54.59 | £3.89/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 wet foods score 13 to 17 points higher and cost up to 17% more.
- Meat
- 74% this food 60%
- Carbs
- about 3% this food about 25%
- To feed
- 8% more per 1,000 kcal
+17 pointsCompare
- Meat
- 70% this food 60%
- Carbs
- about 3% this food about 25%
- To feed
- 33% less per 1,000 kcal
+16 pointsCompare
- Meat
- 68% this food 60%
- Carbs
- about 1% this food about 25%
- To feed
- 17% more per 1,000 kcal
+15 pointsCompare
- Meat
- 66% this food 60%
- Carbs
- about 7% this food about 25%
- To feed
- 22% less per 1,000 kcal
+13 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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