

1 price from Zooplus UK
Worth knowing
- Dextrose (a sugar): −10 points
- Meat amount not given
- About 53% carbs (dry weight)
First ingredients: Cooked wheat, meat and bone meal, cooked maize, glucose syrup, fish meal… All ingredients
Ingredients match the maker’s own page- Meat
- Not on label
- Protein, dry weight
- 23%
- Carbs, dry weight
- ~53%
- kcal/100 g
- 318
Ingredients
Listed first: Cooked wheat. The label gives no meat figure.
Cooked wheat, meat and bone meal, cooked maize, glucose syrup, fish meal, oils and fats, vitamins and minerals, cooked peas
Meat animal not namedGrain cereals
Additives
per kg: Vitamin A (16580 IU), vitamin D3 (2000 IU), vitamin E [as all rac-alphatocopherol acetate] (173mg), iron [as iron (II) sulphate monohydrate] (15.8mg), iodine [as calcium iodate anhydrous] (1.9mg), copper [as copper (II) sulphate pentahydrate] (10mg), manganese [as manganese (II) oxide] (50mg), zinc [as zinc oxide] (138mg), selenium [as sodium selenite] (0.1mg). Antioxidants, preservatives.
How we read this label
First ingredient: “Cooked wheat”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Cooked wheat | Grain | Not given |
| meat and bone meal | Meat, animal not named | Not given |
| cooked maize | Grain | Not given |
| glucose syrup | Fat, stock, extract or other processed ingredient | Not given |
| fish meal | Meat, animal not named | Not given |
| oils and fats | Fat, stock, extract or other processed ingredient | Not given |
| vitamins and minerals | Other | Not given |
| cooked peas. | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 23% and carbs about 53%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 21% | 23% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 9% | 10% |
| Carbohydrate | ~48% | ~53% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 10% | 11% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 10
How it’s made scored best (6 of 20). Starch scored lowest (2.2 of 20).
How much meat?
9.4 / 45 points- Meat on the label8.8 / 35 points
Meat is listed without saying which animal, and the label doesn’t say how much, so a quarter of the points.
- Protein level0.6 / 10 points
Protein is 23.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
2.2 / 20 pointsEstimated carbohydrate: About 53.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
3 / 15 points- How the meat is listed3 / 12 points
The label lists the meat as unnamed meal, which earns 25% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Dextrose (−10).
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 53% to 34% by dry weight, and protein is about 37%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 ingredient costs 10 points: dextrose. 17 flagged nothing.
- 1 costs points
- 17 nothing flagged
- 1 not in our ingredient database yet
- DextroseCosts 10 pointsFeed material (carbohydrate)
Why it costs points and sources
Added sugar is there for taste. Dogs have no need for it, and it adds calories without nutrition.
17 ingredients with nothing flagged
Antioxidants, fish, maize (corn), minerals, oils and fats, peas, preservatives, tocopherols (vitamin E), wheat
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, fish, maize (corn), minerals, oils and fats, peas, preservatives, wheat
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, fish, preservatives, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Meat and bone meal
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK15kg · £26.09 | 15kg | £26.09 | £1.74/kg | Visit |
Price has moved by less than 1% since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 15kg | £26.09 | £1.74/kg |
| 27 Sep 2026 | Zooplus UK | 15kg | £26.09 | £1.74/kg |
| 10 Aug 2026 | Zooplus UK | 15kg | £25.99 | £1.73/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 39 points higher at the same price or less.

- Carbs
- about 33% this food about 53%
- To feed
- 20% less per 1,000 kcal
+39 points
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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