

1 price from Zooplus UK
Worth knowing
- Vitamin D3: −15 points
- Added plant protein, starch or fibre
First ingredients: Chicken meat meal (min. 30%), maize, chicken fat, brown rice, oats… All ingredients
Label checked- Meat
- 30%
- Protein, dry weight
- 30%
- Carbs, dry weight
- ~38%
- kcal/100 g
- 368
Ingredients
Listed first: Chicken meat meal. 30% of the recipe is declared meat.
Chicken meat meal (min. 30%), maize, chicken fat, brown rice, oats, maize gluten meal, sunflower meal, whole linseed, beet pulp, whole dried egg, vitamins, minerals and trace elements, yeast, MOS
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A (25,000 IU), vitamin D3 (3000 IU), vitamin E [as alpha-tocopherol acetate] (300 IU). Trace elements: Iron [as ferrous sulphate monohydrate] (10mg), iodine [as calcium iodate anhydrous] (2mg), copper [as cupric sulphate pentahydrate] (5mg), manganese [as manganous oxide] (40mg), zinc [as zinc oxide] (100mg), selenium [as sodium selenite] (0.1mg). Contains tocopherol rich extracts of natural original [vitamin E] as EC permitted antioxidant.
How we read this label
First ingredient: “Chicken meat meal”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken meat meal (min. 30%) | Named meat | 30% |
| maize | Grain | Not given |
| chicken fat | Fat, stock, extract or other processed ingredient | Not given |
| brown rice | Grain | Not given |
| oats | Grain | Not given |
| maize gluten meal | Grain | Not given |
| sunflower meal | Other | Not given |
| whole linseed | Vegetable, fruit or plant | Not given |
| beet pulp | Vegetable, fruit or plant | Not given |
| whole dried egg | Other | Not given |
| vitamins | Other | Not given |
| minerals and trace elements | Other | Not given |
| yeast | Other | Not given |
| MOS. | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 30% and carbs about 38%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 27% | 30% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 18% | 20% |
| Carbohydrate | ~34% | ~38% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 2.5% | 2.8% |
| Ash | 8% | 8.9% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 15
The kind of meat scored best (6 of 15). How it’s made scored lowest (5 of 20).
How much meat?
12.2 / 45 points- Meat on the label10.5 / 35 points
30% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.7 / 10 points
Protein is 30% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
7.2 / 20 pointsEstimated carbohydrate: About 38.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Vitamin D3 (−15).
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 38% to 21% by dry weight, and protein is about 36%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 ingredient costs 15 points: vitamin D3. 22 flagged nothing.
- 1 costs points
- 22 nothing flagged
- Vitamin D3 (cholecalciferol)Costs 15 pointsNutritional additive (vitamin)
Why it costs points and sources
Declared 3000.0 iu/kg is over the legal maximum (Reg (EU) 2017/1492 ('other species'): EU legal maximum 2,000 IU/kg complete feed.)
22 ingredients with nothing flagged
Beet pulp, chicken, egg, linseed (flaxseed), maize (corn), maize (corn) gluten, mannan-oligosaccharides (MOS), minerals, oats, poultry fat, rice, sunflower seed expeller, tocopherols (vitamin E), vitamins, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Beet pulp, chicken, egg, linseed (flaxseed), maize (corn), mannan-oligosaccharides (MOS), minerals, oats, poultry fat, rice, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Mannan-oligosaccharides (MOS), poultry fat, vitamins, yeast, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Sunflower seed expeller
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Down 4% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK15kg · £40.19 down 4% since 10 Aug | 15kg | £40.19 | £2.68/kg | Visit |
Since 10 Aug (3 readings): Zooplus UK down 4%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 15kg | £40.19 | £2.68/kg |
| 27 Sep 2026 | Zooplus UK | 15kg | £41.99 | £2.80/kg |
| 10 Aug 2026 | Zooplus UK | 15kg | £41.99 | £2.80/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 26 to 32 points higher at the same price or less.

- Meat
- 57% this food 30%
- Carbs
- about 36% this food about 38%
- To feed
- 37% less per 1,000 kcal
+32 pointsCompare

- Meat
- 34% this food 30%
- Price
- 16% less per kg
+26 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Read from 1 shop, saved 4 Oct 2026.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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