Step Up Naturals Dry Puppy Food Chicken with Turkey

2 prices from Pets at Home

Step Up Naturals Dry Puppy Food Chicken with Turkey

DryCompletePuppyContains grainFish oil
29/ 100
WeakTied 612th of 1,171 dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

Good points

  • No ingredient deductions

First ingredients: Poultry Meal (26% incl. Chicken 20.5%), Rice, Whole Grain Barley (15%), Maize, Poultry Fat (6%)… All ingredients

Retailer’s own label, fully checked
Meat
30%
Protein, dry weight
30%
Carbs, dry weight
~43%
kcal/100 g
342

Ingredients

Listed first: Poultry Meal. 30% of the recipe is declared meat.

  • Meat 30%
  • Grain 19.5%
  • Plants 7%
  • Other 6%
  • No amount given 37.5%

Poultry Meal (26% incl. Chicken 20.5%), Rice, Whole Grain Barley (15%), Maize, Poultry Fat (6%), Dried Peas (5%), Whole Grain Oats (4.5%), Beet Pulp, Turkey Meal (4%), Poultry Gravy, Dried Apple (1% equivalent to 6.5% Apple), Dried Sweet Potato (1% equivalent to 3% Sweet Potato)Salmon Oil (0.5%),Minerals, Dried Chicory, Glucosamine (0.025%), Chondroitin (0.015%)

Meat named animal proteinGrain cereals

Additives

Nutritional Additives: Vitamin A 15,000IU, Vitamin D3 1,500IU, Vitamin E 120mg, Taurine 500mg; Trace Elements: Zinc (as Zinc Sulphate Monohydrate) 50mg, Iron (as Iron (II) Sulphate Monohydrate) 40mg, Manganese (as Manganese (ll) Oxide) 30mg, Copper (as Copper (II) Sulphate Pentahydrate) 8mg, Iodine (as Calcium Iodate Anhydrous) 1.5mg, Selenium (as Sodium Selenite) 0.15mg

How we read this label

First ingredient: “Poultry Meal”. It names the animal.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Poultry Meal (26% incl. Chicken 20.5%)Named meat26%
RiceGrainNot given
Whole Grain Barley (15%)Grain15%
MaizeGrainNot given
Poultry Fat (6%)Fat, stock, extract or other processed ingredient6%
Dried Peas (5%)Vegetable, fruit or plant5%
Whole Grain Oats (4.5%)Grain4.5%
Beet PulpVegetable, fruit or plantNot given
Turkey Meal (4%)Named meat4%
Poultry GravyFat, stock, extract or other processed ingredientPart of the item above
Dried Apple (1% equivalent to 6.5% Apple)Vegetable, fruit or plant1%
Dried Sweet Potato (1% equivalent to 3% Sweet Potato)Salmon…Vegetable, fruit or plant1%
MineralsOtherNot given
Dried ChicoryVegetable, fruit or plantNot given
Glucosamine (0.025%)Other0.025%
Chondroitin (0.015%)Other0.015%

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 30% and carbs about 43%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein27%30%
within the usual 26 to 32% for dry foods
Fat13%14%
Carbohydrate~39%~43%
within the usual 39 to 50% for dry foods
Fibre3.5%3.9%
Ash7.5%8.3%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy342 kcal/100 gCalculated from the analysis.

Why it scores 29

The kind of meat scored best (6 of 15). Meat scored lowest (12.2 of 45).

  1. How much meat?

    12.2 / 45 points
    • Meat on the label10.5 / 35 points

      30% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level1.7 / 10 points

      Protein is 30% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    5.6 / 20 points

    Estimated carbohydrate: About 43.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    6 / 20 points

    How it’s made: Extruded kibble: 6 of 20.

  4. What kind of meat?

    6 / 15 points
    • How the meat is listed6 / 12 points

      The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Tied 612th of 1,171 dry foods. 28 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 43% to 25% by dry weight, and protein is about 36%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

Nothing flagged in 26 ingredients.

26 ingredients with nothing flagged

Apples, barley, beet pulp, broth (meat stock), chicory root extract, chondroitin, glucosamine, maize (corn), minerals, oats, peas, poultry, poultry fat, rice, sweet potato, taurine, tocopherols (vitamin E), turkey

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 11% since 10 Aug.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Pets at Home14kg · £28.99 up 11% since 10 Aug14kg£28.99£2.07/kgCheapest in stockVisit
Pets at Home2kg · £5.39 up 11% since 10 Aug2kg£5.39£2.69/kgVisit

Since 10 Aug (3 readings): Pets at Home up 11%.

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Pets at Home14kg£28.99£2.07/kg
4 Oct 2026Pets at Home2kg£5.39£2.69/kg
27 Sep 2026Pets at Home14kg£24.64£1.76/kg
27 Sep 2026Pets at Home2kg£4.58£2.29/kg
10 Aug 2026Pets at Home14kg£26.09£1.86/kg
10 Aug 2026Pets at Home2kg£4.85£2.42/kg

Your dog

Cost per day and grams for your dog

Alternatives

2 dry foods score 12 to 18 points higher and cost up to 9% more.

Compare side by side →
Meat
57% this food 30%
Carbs
about 36% this food about 43%
To feed
25% less per 1,000 kcal

+18 pointsCompare

Meat
34% this food 30%
Price
9% more per kg

+12 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Own-label food: checked against the retailer’s label.

Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.

Page we read, saved 4 Oct 2026: Pets at Home.

Score method v6.1.0 · ingredient notes v2.4.0

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Anything to leave out?Checked against the whole ingredient list.
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