

1 price from Pets at Home
Good points
- No ingredient deductions
Worth knowing
- About 51% carbs (dry weight)
First ingredients: Poultry Meal (20% incl. Chicken 18%), Rice, Whole Barley (18%), Maize, Poultry Fat (5.5%)… All ingredients
Retailer’s own label, fully checked- Meat
- 24%
- Protein, dry weight
- 26%
- Carbs, dry weight
- ~51%
- kcal/100 g
- 367
Ingredients
Listed first: Poultry Meal. 24% of the recipe is declared meat.
- Meat 24%
- Grain 22%
- Plants 5%
- Other 6%
- No amount given 43%
Poultry Meal (20% incl. Chicken 18%), Rice, Whole Barley (18%), Maize, Poultry Fat (5.5%), Turkey Meal (4%), Whole Grain Oats (4%), Dried Peas (3%), Poultry Gravy, Beet Pulp, Minerals, Dried Apple (1% equivalent to 6.5% Apple), Dried Sweet Potato (1% equivalent to 3% Sweet Potato), Salmon Oil (0.5%), Dried Chicory
Meat named animal proteinGrain cereals
Additives
Nutritional Additives: Vitamin A 18,000IU, Vitamin D3 1,800IU, Vitamin E 120mg, Taurine 500mg, L-Carnitine 100mg/kg; Trace Elements: Zinc (as Zinc Sulphate Monohydrate) 50mg, Iron (as Iron (II) Sulphate Monohydrate) 40mg, Manganese (as Manganese (ll) Oxide) 30mg, Copper (as Copper (II) Sulphate Pentahydrate) 8mg, Iodine (as Calcium Iodate Anhydrous) 1.5mg, Selenium (as Sodium Selenite) 0.15mg
How we read this label
First ingredient: “Poultry Meal”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Poultry Meal (20% incl. Chicken 18%) | Named meat | 20% |
| Rice | Grain | Not given |
| Whole Barley (18%) | Grain | 18% |
| Maize | Grain | Not given |
| Poultry Fat (5.5%) | Fat, stock, extract or other processed ingredient | 5.5% |
| Turkey Meal (4%) | Named meat | 4% |
| Whole Grain Oats (4%) | Grain | 4% |
| Dried Peas (3%) | Vegetable, fruit or plant | 3% |
| Poultry Gravy | Fat, stock, extract or other processed ingredient | Not given |
| Beet Pulp | Vegetable, fruit or plant | Not given |
| Minerals | Other | Not given |
| Dried Apple (1% equivalent to 6.5% Apple) | Vegetable, fruit or plant | 1% |
| Dried Sweet Potato (1% equivalent to 3% Sweet Potato) | Vegetable, fruit or plant | 1% |
| Salmon Oil (0.5%) | Fat, stock, extract or other processed ingredient | 0.5% |
| Dried Chicory | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 26% and carbs about 51%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 23% | 26% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 11% | 12% |
| Carbohydrate | ~46% | ~51% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 7.5% | 8.3% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 24
The kind of meat scored best (6 of 15). Starch scored lowest (3.1 of 20).
How much meat?
9.3 / 45 points- Meat on the label8.4 / 35 points
24% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.9 / 10 points
Protein is 25.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.1 / 20 pointsEstimated carbohydrate: About 50.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 51% to 31% by dry weight, and protein is about 39%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 26 ingredients.
26 ingredients with nothing flagged
Apples, barley, beet pulp, broth (meat stock), chicory root extract, l-carnitine, maize (corn), minerals, oats, peas, poultry, poultry fat, rice, salmon oil, sweet potato, taurine, tocopherols (vitamin E), turkey
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Apples, barley, beet pulp, broth (meat stock), chicory root extract, maize (corn), minerals, oats, peas, poultry, poultry fat, rice, salmon oil, sweet potato, turkey
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Apples, barley, chicory root extract, l-carnitine, poultry, poultry fat, taurine, manganese, selenium, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 11% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Pets at Home14kg · £28.99 up 11% since 10 Aug | 14kg | £28.99 | £2.07/kg | Visit |
Since 10 Aug (3 readings): Pets at Home up 11%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Pets at Home | 14kg | £28.99 | £2.07/kg |
| 27 Sep 2026 | Pets at Home | 14kg | £24.64 | £1.76/kg |
| 10 Aug 2026 | Pets at Home | 14kg | £26.09 | £1.86/kg |
Your dog
Cost per day and grams for your dog
Alternatives
1 dry food scores 25 points higher at the same price or less.

- Meat
- 59% this food 24%
- Carbs
- about 33% this food about 51%
- To feed
- 22% less per 1,000 kcal
+25 points
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Pets at Home.
Score method v6.1.0 · ingredient notes v2.4.0
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