Step Up Naturals Large Breed Adult Dry Dog Food Chicken with Turkey

1 price from Pets at Home

Step Up Naturals Large Breed Adult Dry Dog Food Chicken with Turkey

DryCompleteAdultContains grainFish oil
24/ 100
WeakTied 797th of 1,171 dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

Good points

  • No ingredient deductions

Worth knowing

  • About 51% carbs (dry weight)

First ingredients: Poultry Meal (20% incl. Chicken 18%), Rice, Whole Barley (18%), Maize, Poultry Fat (5.5%)… All ingredients

Retailer’s own label, fully checked
Meat
24%
Protein, dry weight
26%
Carbs, dry weight
~51%
kcal/100 g
367

Ingredients

Listed first: Poultry Meal. 24% of the recipe is declared meat.

  • Meat 24%
  • Grain 22%
  • Plants 5%
  • Other 6%
  • No amount given 43%

Poultry Meal (20% incl. Chicken 18%), Rice, Whole Barley (18%), Maize, Poultry Fat (5.5%), Turkey Meal (4%), Whole Grain Oats (4%), Dried Peas (3%), Poultry Gravy, Beet Pulp, Minerals, Dried Apple (1% equivalent to 6.5% Apple), Dried Sweet Potato (1% equivalent to 3% Sweet Potato), Salmon Oil (0.5%), Dried Chicory

Meat named animal proteinGrain cereals

Additives

Nutritional Additives: Vitamin A 18,000IU, Vitamin D3 1,800IU, Vitamin E 120mg, Taurine 500mg, L-Carnitine 100mg/kg; Trace Elements: Zinc (as Zinc Sulphate Monohydrate) 50mg, Iron (as Iron (II) Sulphate Monohydrate) 40mg, Manganese (as Manganese (ll) Oxide) 30mg, Copper (as Copper (II) Sulphate Pentahydrate) 8mg, Iodine (as Calcium Iodate Anhydrous) 1.5mg, Selenium (as Sodium Selenite) 0.15mg

How we read this label

First ingredient: “Poultry Meal”. It names the animal.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Poultry Meal (20% incl. Chicken 18%)Named meat20%
RiceGrainNot given
Whole Barley (18%)Grain18%
MaizeGrainNot given
Poultry Fat (5.5%)Fat, stock, extract or other processed ingredient5.5%
Turkey Meal (4%)Named meat4%
Whole Grain Oats (4%)Grain4%
Dried Peas (3%)Vegetable, fruit or plant3%
Poultry GravyFat, stock, extract or other processed ingredientNot given
Beet PulpVegetable, fruit or plantNot given
MineralsOtherNot given
Dried Apple (1% equivalent to 6.5% Apple)Vegetable, fruit or plant1%
Dried Sweet Potato (1% equivalent to 3% Sweet Potato)Vegetable, fruit or plant1%
Salmon Oil (0.5%)Fat, stock, extract or other processed ingredient0.5%
Dried ChicoryVegetable, fruit or plantNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 26% and carbs about 51%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein23%26%
within the usual 26 to 32% for dry foods
Fat11%12%
Carbohydrate~46%~51%
above the usual 39 to 50% for dry foods
Fibre3%3.3%
Ash7.5%8.3%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy367 kcal/100 g

Why it scores 24

The kind of meat scored best (6 of 15). Starch scored lowest (3.1 of 20).

  1. How much meat?

    9.3 / 45 points
    • Meat on the label8.4 / 35 points

      24% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level0.9 / 10 points

      Protein is 25.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    3.1 / 20 points

    Estimated carbohydrate: About 50.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    6 / 20 points

    How it’s made: Extruded kibble: 6 of 20.

  4. What kind of meat?

    6 / 15 points
    • How the meat is listed6 / 12 points

      The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Tied 797th of 1,171 dry foods. 50 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 51% to 31% by dry weight, and protein is about 39%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

Nothing flagged in 26 ingredients.

26 ingredients with nothing flagged

Apples, barley, beet pulp, broth (meat stock), chicory root extract, l-carnitine, maize (corn), minerals, oats, peas, poultry, poultry fat, rice, salmon oil, sweet potato, taurine, tocopherols (vitamin E), turkey

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 11% since 10 Aug.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Pets at Home14kg · £28.99 up 11% since 10 Aug14kg£28.99£2.07/kgVisit

Since 10 Aug (3 readings): Pets at Home up 11%.

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Pets at Home14kg£28.99£2.07/kg
27 Sep 2026Pets at Home14kg£24.64£1.76/kg
10 Aug 2026Pets at Home14kg£26.09£1.86/kg

Your dog

Cost per day and grams for your dog

Alternatives

1 dry food scores 25 points higher at the same price or less.

Compare side by side →
Meat
59% this food 24%
Carbs
about 33% this food about 51%
To feed
22% less per 1,000 kcal

+25 points

Carbs are a share of the dry food, with the water taken out.

Sources

Own-label food: checked against the retailer’s label.

Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.

Page we read, saved 4 Oct 2026: Pets at Home.

Score method v6.1.0 · ingredient notes v2.4.0

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Anything to leave out?Checked against the whole ingredient list.
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