Step Up Naturals No Added Grain Adult Dry Dog Food Beef & Sweet Potato

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Step Up Naturals No Added Grain Adult Dry Dog Food Beef & Sweet Potato

DryCompleteAdultGrain-freeFish oil
25/ 100
WeakTied 750th of 1,171 dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

  • No ingredient deductions
  • About 50% carbs (dry weight)

First ingredients: Beef & Meat Meal (27% incl. Meat & Bone 18%, Beef Greaves 9%), Dried Sweet Potato (25%), Dried Potato, Dried Peas (9%)… All ingredients

Retailer’s own label, fully checked
Meat
27%
Protein, dry weight
23%
Carbs, dry weight
~50%
kcal/100 g
363

Ingredients

Listed first: Beef & Meat Meal. 27% of the recipe is declared meat.

  • Meat 27%
  • Plants 35%
  • Other 6%
  • No amount given 32%

Beef & Meat Meal (27% incl. Meat & Bone 18%, Beef Greaves 9%), Dried Sweet Potato (25%), Dried Potato, Dried Peas (9%), Poultry Fat (5.5%), Poultry Gravy, Beet Pulp, Dried Apple (1% equivalent to 6.5% Apple), Salmon Oil (0.5%), Dried Chicory

Meat named animal protein

Additives

Vitamin A 15,000IU, Vitamin D3 1,500IU, Vitamin E 100mg Trace Elements: Zinc (as Zinc Sulphate Monohydrate) 50mg, Iron (as Iron (ll) Sulphate Monohydrate) 40mg, Manganese (as Manganese (ll) Oxide) 30mg, Copper (as Copper (II) Sulphate Pentahydrate) 8mg, Iodine (as Calcium Iodate Anhydrous) 1.5mg, Selenium (as Sodium Selenite) 0.15mg

How we read this label

First ingredient: “Beef & Meat Meal”. It names the animal.

On the labelWe read it asShare on the label
Beef & Meat Meal (27% incl. Meat & Bone 18%, Beef Greaves 9…Named meat27%
Dried Sweet Potato (25%)Vegetable, fruit or plant25%
Dried PotatoVegetable, fruit or plantNot given
Dried Peas (9%)Vegetable, fruit or plant9%
Poultry Fat (5.5%)Fat, stock, extract or other processed ingredient5.5%
Poultry GravyFat, stock, extract or other processed ingredientNot given
Beet PulpVegetable, fruit or plantNot given
Dried Apple (1% equivalent to 6.5% Apple)Vegetable, fruit or plant1%
Salmon Oil (0.5%)Fat, stock, extract or other processed ingredient0.5%
Dried ChicoryVegetable, fruit or plantNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 23% and carbs about 50%, with the water taken out.

As soldDry weight
Protein21%23%
below the usual 26 to 32% for dry foods
Fat11%12%
Carbohydrate~45%~50%
within the usual 39 to 50% for dry foods
Fibre3.5%3.9%
Ash9.5%11%
Moisturenot on label, 10% assumed10%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.

Energy363 kcal/100 g

Why it scores 25

The kind of meat scored best (6 of 15). Starch scored lowest (3.3 of 20).

  1. How much meat?

    10.1 / 45
    • Meat on the label9.5 / 35

      27% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level0.6 / 10

      Protein is 23.3% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    3.3 / 20

    About 50% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    6 / 20

    Extruded kibble: 6 of 20.

  4. What kind of meat?

    6 / 15
    • How the meat is listed6 / 12

      The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Tied 750th of 1,171 dry foods. 47 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Less starch in the bowl

Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 50% to 31% by dry weight, and protein is about 38%.

Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.

Best wet foods →

Ingredient notes

Nothing flagged in 19 ingredients. 2 are not in our ingredient database yet.

19 ingredients with nothing flagged

Apples, beef, beet pulp, broth (meat stock), chicory root extract, peas, potato, poultry fat, processed animal protein, salmon oil, sweet potato, tocopherols (vitamin E)

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol)

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
2 not in our ingredient database yet

Bone 18%, beef greaves 9%, meat

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 11% since 10 Aug.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

ShopPackPricePer kg
Pets at Home14kg · £34.29 up 11% since 10 Aug14kg£34.29£2.45/kgCheapest in stockVisit
Pets at Home2kg · £6.79 up 11% since 10 Aug2kg£6.79£3.40/kgVisit

Since 10 Aug (3 readings): Pets at Home up 11%.

Show the chart
View the readings as a table
DayShopPackPricePer kg
4 Oct 2026Pets at Home14kg£34.29£2.45/kg
4 Oct 2026Pets at Home2kg£6.79£3.40/kg
27 Sep 2026Pets at Home14kg£29.15£2.08/kg
27 Sep 2026Pets at Home2kg£5.77£2.88/kg
10 Aug 2026Pets at Home14kg£30.86£2.20/kg
10 Aug 2026Pets at Home2kg£6.11£3.06/kg

Your dog

Cost per day and grams for your dog

Alternatives

1 dry food scores 24 points higher at the same price or less.

Compare side by side →
Meat
59% this food 27%
Carbs
about 33% this food about 50%
To feed
35% less per 1,000 kcal

+24 points

Carbs are a share of the dry food, with the water taken out.

Sources

Own-label food: checked against the retailer’s label.

Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.

Page we read, saved 4 Oct 2026: Pets at Home.

Score method v6.1.0 · ingredient notes v2.4.0

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Picking a breed suggests a typical adult weight; you can still adjust it below.
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Anything to leave out?Checked against the whole ingredient list.
What matters most?Foods the maker made for it come first.