Step Up Naturals Sensitive Wet Dog Food Chicken with Fish

1 price from Pets at Home

Step Up Naturals Sensitive Wet Dog Food Chicken with Fish

WetCompleteAdultContains grainFish oil
49/ 100
FairTied 486th of 639 wet foods

21% of wet foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

Good points

  • No ingredient deductions
  • Includes organ meat

Worth knowing

  • Some meat not named by animal

First ingredients: Chicken (22%), White Fish (14%), Brown Rice (6%), Liver (5%), Sweet Potato (4%)… All ingredients

Retailer’s own label, fully checked
Meat
41%
Protein, dry weight
35%
Carbs, dry weight
~30%
kcal/100 g
80

Ingredients

Listed first: Chicken. 41% of the recipe is declared meat.

  • Meat 41%
  • Grain 8%
  • Plants 12%
  • Other 0.1%
  • No amount given 39%

Chicken (22%), White Fish (14%), Brown Rice (6%), Liver (5%), Sweet Potato (4%), Apple (4%), Peas (4%), Naked Oats (2%), Fish Oil (0.05%), Rosemary, Mint, Minerals

Meat named animal proteinGrain cereals

Additives

/kg; Vitamins: Vitamin A 2,250 IU, Vitamin D3 328 IU, Vitamin E 26 mg Trace Elements: /kg; Zinc Sulphate Monohydrate 67 mg, Iron Sulphate Monohydrate 42mg, Copper Sulphate Pentahydrate 9.6 mg, Manganese Sulphate 6.3 mg, Calcium Iodate Anhydrous 0.71 mg, Sodium Selenite 0.089 mg. Nutritional Additives:/kg; Vitamins: Vitamin A 2,250 IU, Vitamin D3 328 IU, Vitamin E 26 mg

How we read this label

First ingredient: “Chicken”. It names the animal.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Chicken (22%)Named meat22%
White Fish (14%)Named meat14%
Brown Rice (6%)Grain6%
Liver (5%)Organ meat5%
Sweet Potato (4%)Vegetable, fruit or plant4%
Apple (4%)Vegetable, fruit or plant4%
Peas (4%)Vegetable, fruit or plant4%
Naked Oats (2%)Grain2%
Fish Oil (0.05%)Fat, stock, extract or other processed ingredient0.05%
RosemaryVegetable, fruit or plantNot given
MintVegetable, fruit or plantNot given
MineralsOtherNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 35% and carbs about 30%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein7%35%
below the usual 38 to 48% for wet foods
Fat4%20%
Carbohydrate~6%~30%
above the usual 9 to 21% for wet foods
Fibre1%5%
Ash2%10%
Moisture80%taken out

Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.

Energy80 kcal/100 gCalculated from the analysis.

Why it scores 49

The kind of meat scored best (14.3 of 15). Meat scored lowest (16.9 of 45).

  1. How much meat?

    16.9 / 45 points
    • Meat on the label14.4 / 35 points

      41% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level2.5 / 10 points

      Protein is 35% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    10 / 20 points

    Estimated carbohydrate: About 30% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    8 / 20 points

    How it’s made: Cooked in the tin, tray or pouch: 8 of 20.

  4. What kind of meat?

    14.3 / 15 points
    • How the meat is listed11.3 / 12 points

      The label lists the meat as fresh and unnamed fresh, which earns 94% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat3 / 3 points

      Organ meat such as liver, heart, kidney or tripe is named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other wet foods

Tied 486th of 639 wet foods. 6 foods share this score. Each bar counts the ranked wet foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Ingredient notes

1 noted, no points taken: mint. 20 flagged nothing.

  • 1 noted
  • 20 nothing flagged
20 ingredients with nothing flagged

Apples, chicken, fish, fish oil, liver (animal organ), minerals, oats, peas, rice, rosemary, sweet potato, tocopherols (vitamin E)

Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 11% since 10 Aug.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Sold in multipacks. Prices are for the whole pack.

Prices from each shop
ShopPackPricePer kgLink
Pets at Home24 x 395g · £20.89 up 11% since 10 Aug24 x 395g£20.89£2.20/kgVisit

Since 10 Aug (3 readings): Pets at Home up 11%.

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Pets at Home24 x 395g£20.89£2.20/kg
27 Sep 2026Pets at Home24 x 395g£17.76£1.87/kg
10 Aug 2026Pets at Home24 x 395g£18.80£1.98/kg

Your dog

Cost per day and grams for your dog

Alternatives

4 wet foods score 17 to 22 points higher and cost up to 10% more.

Compare side by side →
Meat
70% this food 41%
Carbs
about 3% this food about 30%
To feed
6% less per 1,000 kcal

+22 pointsCompare

Meat
66% this food 41%
Carbs
about 7% this food about 30%
To feed
9% more per 1,000 kcal

+19 pointsCompare

Meat
80% this food 41%
Carbs
about 11% this food about 30%
To feed
10% more per 1,000 kcal

+19 pointsCompare

Meat
68% this food 41%
Carbs
about 10% this food about 30%
To feed
9% more per 1,000 kcal

+17 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Own-label food: checked against the retailer’s label.

Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.

Page we read, saved 4 Oct 2026: Pets at Home.

Score method v6.1.0 · ingredient notes v2.4.0

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Picking a breed suggests a typical adult weight; you can still adjust it below.
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Anything to leave out?Checked against the whole ingredient list.
What matters most?Foods the maker made for it come first.