4 prices from Petshop Postie, The Pets Larder and Animal Avenue
DryCompletePuppyGrain-freeFish oil
Good points
- No ingredient deductions
- Fresh meat, named by animal
- Cold-pressed, not extruded
Worth knowing
- About 50% carbs (dry weight)
- Includes hydrolysed protein
First ingredients: Fresh turkey (35%), Sweet potato (35%), Blue whiting fish (hydrolysed) (14%), Whole egg (6%), Beet pulp… All ingredients
Label taken from the maker’s website- Meat
- 49%
- Protein, dry weight
- 28%
- Carbs, dry weight
- ~50%
- kcal/100 g
- 371
Ingredients
Listed first: Fresh turkey. 49% of the recipe is declared meat.
- Meat 49%
- Plants 35%
- Other 9.8%
- No amount given 6.2%
Fresh turkey (35%), Sweet potato (35%), Blue whiting fish (hydrolysed) (14%), Whole egg (6%), Beet pulp, Sunflower oil (1.35%), Brewer's yeast (1.2%), Salmon oil (1%), Inulin (source of prebiotic FOS), Herbal blend (0.25%; Parsley, Rosemary, Nettle, Chamomile, Sage, Thyme, Coriander leaves, Dandelion leaves, Liquorice)
Meat named animal protein
From the maker’s website, checked 28 Sep 2026.
Additives
Vitamins & trace elements: Vitamin A 17500 IU/kg, Vitamin D3 1750 IU/kg, Ferrous sulphate monohydrate 87 mg/kg, Manganous oxide 56 mg/kg, Cupric sulphate pentahydrate 4.7 mg/kg, Zinc sulphate monohydrate 87 mg/kg, Calcium iodate anhydrous 2mg/kg, Sodium selenite 0.2mg/kg. Antioxidants: Tocopherol-rich extract of natural origin.
How we read this label
First ingredient: “Fresh turkey”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fresh turkey (35%) | Named meat | 35% |
| Sweet potato (35%) | Vegetable, fruit or plant | 35% |
| Blue whiting fish (hydrolysed) (14%) | Named meat | 14% |
| Whole egg (6%) | Other | 6% |
| Beet pulp | Vegetable, fruit or plant | Not given |
| Sunflower oil (1.35%) | Fat, stock, extract or other processed ingredient | 1.4% |
| Brewer's yeast (1.2%) | Other | 1.2% |
| Salmon oil (1%) | Fat, stock, extract or other processed ingredient | 1% |
| Inulin (source of prebiotic FOS) | Vegetable, fruit or plant | Not given |
| Herbal blend (0.25%; Parsley, Rosemary, Nettle, Chamomile, … | Other | 0.3% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% and carbs about 50%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 25% | 28% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 11% | 12% |
| Carbohydrate | ~45% | ~50% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 2.3% | 2.6% |
| Ash | 6.4% | 7.1% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy371 kcal/100 g
Why it scores 42
The kind of meat scored best (12 of 15). Starch scored lowest (3.2 of 20).
How much meat?
18.5 / 45 points- Meat on the label17.2 / 35 points
49% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.3 / 10 points
Protein is 27.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
3.2 / 20 pointsEstimated carbohydrate: About 50.3% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
9 / 20 pointsHow it’s made: Cold-pressed: 10 of 20. Minus 1 for hydrolysed protein.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Forthglade Puppy Chicken & Liver Wet Dog Food (scores 73): carbs fall from 50% to 27% by dry weight, and protein is about 35%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 18 ingredients.
18 ingredients with nothing flagged
Antioxidants, beet pulp, chicory root extract, egg, fish, herbs, salmon oil, sunflower oil, sweet potato, turkey, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, selenium, vitamin D3 (cholecalciferol), zinc
We couldn’t read an amount we can check on the label, so no points were taken: manganese
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, chicory root extract, egg, fish, herbs, salmon oil, sunflower oil, sweet potato, turkey, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, chicory root extract, fish, herbs, sunflower oil, yeast, selenium, zinc, manganese
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Lowest £8.20/kg at Petshop Postie, 5% below the dearest. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
No price has changed since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Animal Avenue | 2.5kg | £21.49 (out of stock) | £8.60/kg |
| 4 Oct 2026 | Petshop Postie | 5kg | £40.99 | £8.20/kg |
| 4 Oct 2026 | The Pets Larder | 2.5kg | £21.49 | £8.60/kg |
| 4 Oct 2026 | The Pets Larder | 5kg | £40.99 (out of stock) | £8.20/kg |
| 28 Sep 2026 | Animal Avenue | 2.5kg | £21.49 (out of stock) | £8.60/kg |
| 28 Sep 2026 | Petshop Postie | 5kg | £40.99 | £8.20/kg |
| 28 Sep 2026 | The Pets Larder | 2.5kg | £21.49 | £8.60/kg |
| 28 Sep 2026 | The Pets Larder | 5kg | £40.99 (out of stock) | £8.20/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 17 to 20 points higher at the same price or less.
- Meat
- 74% this food 49%
- Carbs
- about 19% this food about 50%
- To feed
- 6% less per 1,000 kcal
+20 pointsCompare
- Meat
- 75% this food 49%
- Carbs
- about 18% this food about 50%
- To feed
- 49% less per 1,000 kcal
+19 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 49%
- Carbs
- about 8% this food about 50%
- To feed
- 44% less per 1,000 kcal
+18 pointsCompare
- Meat
- 76% this food 49%
- Carbs
- about 26% this food about 50%
- To feed
- 23% less per 1,000 kcal
+17 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Pages we read, saved 4 Oct 2026: Tribal Pet Foods (the maker), Petshop Postie, Animal Avenue, The Pets Larder.
Score method v6.1.0 · ingredient notes v2.4.0
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