

1 price from Pets at Home
Wainwright's Wet Adult Dog Food Wild Venison With Superfoods
Good points
- 67% meat
- Low starch, about 20% carbs
- One animal protein: venison
First ingredients: Freshly Prepared Wild Venison (67%), Dried Sweet Potato (1% equivalent to 4% sweet potato), Dried Carrot, Minerals… All ingredients
Retailer’s own label, fully checked- Meat
- 67%
- Protein, dry weight
- 36%
- Carbs, dry weight
- ~20%
- kcal/100 g
- 117
Ingredients
Listed first: Freshly Prepared Wild Venison. 67% of the recipe is declared meat.
- Meat 67%
- Plants 1%
- Other 1.2%
- No amount given 30.8%
Freshly Prepared Wild Venison (67%), Dried Sweet Potato (1% equivalent to 4% sweet potato), Dried Carrot, Minerals, Sunflower Oil (0.5%), Dried Seaweed (0.5%), Dried Peas, Goji Berries (0.05%), Blueberries (0.05%), Yucca Extract (0.02%), Chicory Root (as a source of Prebiotic Fructo-oligosaccharides) (0.02%), Herbs: Dried Rosemary (0.02%), Dried Parsley (0.02%)
Meat named animal protein
Additives
Vitamins: Vitamin A 2,250IU, Vitamin D3 328IU, Vitamin E 26mg. Trace Elements: Zinc (as Zinc Sulphate Monohydrate) 24mg, Iron (as Iron (II) Sulphate Monohydrate) 12.5mg, Copper (as Copper (II) Sulphate Pentahydrate) 2.5mg, Manganese (as Manganous Sulphate Monohydrate) 2mg, Iodine (as Calcium Iodate Anhydrous) 0.45mg, Selenium (as Sodium Selenite) 0.04mg.
How we read this label
First ingredient: “Freshly Prepared Wild Venison”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Freshly Prepared Wild Venison (67%) | Named meat | 67% |
| Dried Sweet Potato (1% equivalent to 4% sweet potato) | Vegetable, fruit or plant | 1% |
| Dried Carrot | Vegetable, fruit or plant | Not given |
| Minerals | Other | Not given |
| Sunflower Oil (0.5%) | Fat, stock, extract or other processed ingredient | 0.5% |
| Dried Seaweed (0.5%) | Vegetable, fruit or plant | 0.5% |
| Dried Peas | Vegetable, fruit or plant | Not given |
| Goji Berries (0.05%) | Vegetable, fruit or plant | 0.05% |
| Blueberries (0.05%) | Vegetable, fruit or plant | 0.05% |
| Yucca Extract (0.02%) | Fat, stock, extract or other processed ingredient | 0.02% |
| Chicory Root (as a source of Prebiotic Fructo-oligosacchari… | Vegetable, fruit or plant | 0.02% |
| Herbs: Dried Rosemary (0.02%) | Vegetable, fruit or plant | 0.02% |
| Dried Parsley (0.02%) | Vegetable, fruit or plant | 0.02% |
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Nutrition
Protein 36% and carbs about 20%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 9% | 36% |
| below the usual 38 to 48% for wet foods | ||
| Fat | 8% | 32% |
| Carbohydrate | ~5% | ~20% |
| within the usual 9 to 21% for wet foods | ||
| Fibre | 0.5% | 2% |
| Ash | 2.5% | 10% |
| Moisture | 75% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Why it scores 59
The kind of meat scored best (12 of 15). How it’s made scored lowest (8 of 20).
How much meat?
26.2 / 45 points- Meat on the label23.5 / 35 points
67% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.7 / 10 points
Protein is 36% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
13.3 / 20 pointsEstimated carbohydrate: About 20% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
2 noted, none cost points: parsley and yucca extract. 19 flagged nothing.
- 2 noted
- 19 nothing flagged
- 1 not in our ingredient database yet
- ParsleyNoted, no points takenFeed material (vegetable)
Why it’s noted and sources
Only large amounts cause problems (sun sensitivity); the small amounts used in food aren't a concern.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
19 ingredients with nothing flagged
Blueberries, carrot, chicory root extract, minerals, peas, rosemary, seaweed, sunflower oil, sweet potato, tocopherols (vitamin E), venison
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Blueberries, carrot, chicory root extract, minerals, peas, rosemary, seaweed, sunflower oil, sweet potato, venison
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Blueberries, chicory root extract, seaweed, sunflower oil, venison, manganese, selenium, vitamin A (retinyl acetate), zinc
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Goji berries
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 11% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Pets at Home1 x 395g · £2.39 up 11% since 10 Aug | 1 x 395g | £2.39 | £6.05/kg | Visit |
Since 10 Aug (3 readings): Pets at Home up 11%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Pets at Home | 1 x 395g | £2.39 | £6.05/kg |
| 27 Sep 2026 | Pets at Home | 1 x 395g | £2.15 | £5.44/kg |
| 10 Aug 2026 | Pets at Home | 1 x 395g | £2.15 | £5.44/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 wet foods score 10 to 14 points higher and cost up to 20% more.

- Meat
- 75% this food 67%
- Carbs
- about 4% this food about 20%
- To feed
- 2% less per 1,000 kcal
+14 pointsCompare

- Meat
- 70% this food 67%
- Carbs
- about 3% this food about 20%
- To feed
- 50% less per 1,000 kcal
+12 pointsCompare

- Meat
- 68% this food 67%
- Carbs
- about 1% this food about 20%
- To feed
- 12% less per 1,000 kcal
+11 pointsCompare

- Meat
- 70% this food 67%
- Carbs
- about 10% this food about 20%
- To feed
- 20% more per 1,000 kcal
+10 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Pets at Home.
Score method v6.1.0 · ingredient notes v2.4.0
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