Wilsons Pet Food Cheeky Chicken Fresh Dog Food

3 prices from Wilsons Pet Food

Wilsons Pet Food Cheeky Chicken Fresh Dog Food

FreshCompleteAll agesGrain-free
72/ 100

Score v6.1.0 · label checked 28 Sep 2026

Good points

  • 74% meat
  • Gently cooked, not extruded
  • One animal protein: chicken

First ingredients: Chicken leg meat (54%), chicken heart (10%), chicken liver (10%), sweet potato (9.5%), peas (6.75%)… All ingredients

Label taken from the maker’s website
Meat
74%
Protein, dry weight
33%
Carbs, dry weight
~30%
kcal/100 g
226

Ingredients

Listed first: Chicken leg meat. 74% of the recipe is declared meat.

  • Meat 74%
  • Plants 23.3%
  • Other 2.7%

Chicken leg meat (54%), chicken heart (10%), chicken liver (10%), sweet potato (9.5%), peas (6.75%), quinoa (6%), egg shell (1%), spinach (1%), minerals and vitamins (1%), seaweed (0.5%), chicory (0.13%), DL-methionine (0.02%), mannan-oligosaccharides(0.02%), inulin (0.02%), glucosamine (0.016%), chondroitin sulphate (0.012%), yuccaschidigera(0.01%), natural antioxidant - rosemary and tocopherol extracts (0.001%), thyme (0.004%), carnitine (0.002%), cranberry (0.002%), dandelion root (0.002%), marigold yellow (0.002%), ginger (0.002%), turmeric(0.002%)

Meat named animal protein

From the maker’s website, checked 28 Sep 2026.

Additives

MINERALS: Zinc chelate of lysine and glutamic acid 40 mg/kg, iron chelate of lysine and glutamic acid 32 mg/kg, manganese chelate of lysine and glutamic acid 4 mg/kg, copper chelate of lysine and glutamic acid 3.2 mg/kg, calcium iodate anhydrous 0.6 mg/kg. VITAMINS: Vitamin a as retinyl acetate 7200 iu/kg, vitamin d3 as cholecalciferol 600 iu/kg, vitamin e as all-rac-alpha-tocopherol acetate 140 mg/kg.

How we read this label
Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Chicken leg meat (54%)Named meat54%
chicken heart (10%)Named meat10%
chicken liver (10%)Named meat10%
sweet potato (9.5%)Vegetable, fruit or plant9.5%
peas (6.75%)Vegetable, fruit or plant6.8%
quinoa (6%)Vegetable, fruit or plant6%
egg shell (1%)Other1%
spinach (1%)Vegetable, fruit or plant1%
minerals and vitamins (1%)Other1%
seaweed (0.5%)Vegetable, fruit or plant0.5%
chicory (0.13%)Vegetable, fruit or plant0.1%
DL-methionine (0.02%)Other0.02%
mannan-oligosaccharides(0.02%)Other0.02%
inulin (0.02%)Vegetable, fruit or plant0.02%
glucosamine (0.016%)Other0.016%
chondroitin sulphate (0.012%)Other0.012%
yuccaschidigera(0.01%)Other0.01%
natural antioxidant - rosemary and tocopherol extracts (0.0…Fat, stock, extract or other processed ingredient0.001%
thyme (0.004%)Vegetable, fruit or plant0.004%
carnitine (0.002%)Other0.002%

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 33% and carbs about 30%, with the water taken out.

Analysis as sold and with the water taken out
NutrientAs soldDry weight
Protein15%33%
Fat13%28%
Carbohydrate~14%~30%
Fibre1%2.2%
Ash3%6.5%
Moisture54%taken out

Carbohydrate is our estimate: what is left after the other shares.

Energy226 kcal/100 g

Why it scores 72

Full marks for how it’s made and the kind of meat. Starch scored lowest (9.9 of 20).

  1. How much meat?

    28 / 45 points
    • Meat on the label25.9 / 35 points

      74% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level2.1 / 10 points

      Protein is 32.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    9.9 / 20 points

    Estimated carbohydrate: About 30.4% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.

  3. How processed?

    20 / 20 points

    How it’s made: Gently cooked fresh food: 20 of 20.

  4. What kind of meat?

    15 / 15 points
    • How the meat is listed12 / 12 points

      The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat3 / 3 points

      Organ meat such as liver, heart, kidney or tripe is named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other fresh foods

14th of 23 fresh foods. Each bar counts the ranked fresh foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Ingredient notes

1 noted, no points taken: yucca extract. 30 flagged nothing.

  • 1 noted
  • 30 nothing flagged
30 ingredients with nothing flagged

Chicken, chicory root extract, chondroitin, cranberries, dandelion root, DL-methionine, egg, ginger, glucosamine, heart (animal organ), l-carnitine, liver (animal organ), mannan-oligosaccharides (MOS), marigold meal, minerals, peas, quinoa, seaweed, spinach, sweet potato, thyme, tocopherols (vitamin E), turmeric

Allowed up to a legal maximum, none declared above it: iodine, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol)

We couldn’t read an amount we can check on the label, so no points were taken: copper, iron, manganese, zinc

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Wilsons Pet Food. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Sold in multipacks. Prices are for the whole pack.

Prices from each shop
ShopPackPricePer kgLink
Wilsons Pet Food32x 380g Pouches · £118.3232x 380g Pouches£118.32£9.73/kgCheapest in stockVisit
Wilsons Pet Food16x 380g Pouches · £60.3716x 380g Pouches£60.37£9.93/kgVisit
Wilsons Pet Food8x 380g Pouches · £33.808x 380g Pouches£33.80£11.12/kgVisit

Price unchanged since 28 Sep (2 readings, one a week).

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Wilsons Pet Food16x 380g Pouches£60.37£9.93/kg
4 Oct 2026Wilsons Pet Food32x 380g Pouches£118.32£9.73/kg
4 Oct 2026Wilsons Pet Food8x 380g Pouches£33.80£11.12/kg
28 Sep 2026Wilsons Pet Food16x 380g Pouches£60.37£9.93/kg
28 Sep 2026Wilsons Pet Food32x 380g Pouches£118.32£9.73/kg
28 Sep 2026Wilsons Pet Food8x 380g Pouches£33.80£11.12/kg

Your dog

Cost per day and grams for your dog

Alternatives

2 fresh foods score 8 to 9 points higher and cost up to 12% more.

Compare side by side →
Meat
69% this food 74%
Carbs
about 0% this food about 30%
To feed
4% less per 1,000 kcal

+9 pointsCompare

Meat
87% this food 74%
Carbs
about 18% this food about 30%
To feed
12% more per 1,000 kcal

+8 pointsCompare

Carbs are a share of the dry food, with the water taken out.

Sources

Taken from the maker’s page, checked 28 Sep 2026.

From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.

Page we read, saved 4 Oct 2026: Wilsons Pet Food (the maker).

Score method v6.1.0 · ingredient notes v2.4.0

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