3 prices from Wilsons Pet Food
Wilsons Pet Food Tender Turkey Fresh Dog Food
FreshCompleteAll agesGrain-free
Good points
- 70% meat
- Gently cooked, not extruded
- One animal protein: turkey
First ingredients: Turkey leg meat (50%), turkey heart (10%), turkey liver (10%), sweet potato (9.25%), peas (7%)… All ingredients
Label taken from the maker’s website- Meat
- 70%
- Protein, dry weight
- 40%
- Carbs, dry weight
- ~34%
- kcal/100 g
- 169
Ingredients
Listed first: Turkey leg meat. 70% of the recipe is declared meat.
- Meat 70%
- Plants 27.3%
- Other 2.7%
Turkey leg meat (50%), turkey heart (10%), turkey liver (10%), sweet potato (9.25%), peas (7%), carrot (7%),quinoa(4%), minerals and vitamins (1%), egg shells (1%), seaweed (0.5%), chicory (0.13%), DL-Methionine (0.02%), mannan-oligosaccharides (0.02%), inulin (0.02%), glucosamine (0.016%), chondroitin sulphate (0.012%), yuccaschidigera(0.01%), natural antioxidant – rosemary and tocopherol extracts (0.001%), thyme (0.004%), carnitine (0.002%), cranberry (0.002%), dandelion root (0.002%), marigold yellow (0.002%), ginger (0.002%), turmeric (0.002%)
Meat named animal protein
From the maker’s website, checked 28 Sep 2026.
Additives
MINERALS: Zinc chelate of lysine and glutamic acid 40 mg/kg, iron chelate of lysine and glutamic acid 32 mg/kg, manganese chelate of lysine and glutamic acid 4 mg/kg, copper chelate of lysine and glutamic acid 3.2 mg/kg, calcium iodate anhydrous 0.6 mg/kg. VITAMINS: Vitamin a as retinyl acetate 7200 iu/kg, vitamin d3 as cholecalciferol 600 iu/kg, vitamin e as all-rac-alpha-tocopherol acetate 140 mg/kg.
How we read this label
| On the label | We read it as | Share on the label |
|---|---|---|
| Turkey leg meat (50%) | Named meat | 50% |
| turkey heart (10%) | Named meat | 10% |
| turkey liver (10%) | Named meat | 10% |
| sweet potato (9.25%) | Vegetable, fruit or plant | 9.3% |
| peas (7%) | Vegetable, fruit or plant | 7% |
| carrot (7%) | Vegetable, fruit or plant | 7% |
| quinoa(4%) | Vegetable, fruit or plant | 4% |
| minerals and vitamins (1%) | Other | 1% |
| egg shells (1%) | Other | 1% |
| seaweed (0.5%) | Vegetable, fruit or plant | 0.5% |
| chicory (0.13%) | Vegetable, fruit or plant | 0.1% |
| DL-Methionine (0.02%) | Other | 0.02% |
| mannan-oligosaccharides (0.02%) | Other | 0.02% |
| inulin (0.02%) | Vegetable, fruit or plant | 0.02% |
| glucosamine (0.016%) | Other | 0.016% |
| chondroitin sulphate (0.012%) | Other | 0.012% |
| yuccaschidigera(0.01%) | Other | 0.01% |
| natural antioxidant – rosemary and tocopherol extracts (0.0… | Fat, stock, extract or other processed ingredient | 0.001% |
| thyme (0.004%) | Vegetable, fruit or plant | 0.004% |
| carnitine (0.002%) | Other | 0.002% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 40% and carbs about 34%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 16% | 40% |
| Fat | 6% | 15% |
| Carbohydrate | ~14% | ~34% |
| Fibre | 0.9% | 2.3% |
| Ash | 3.4% | 8.5% |
| Moisture | 60% | taken out |
Carbohydrate is our estimate: what is left after the other shares.
Energy169 kcal/100 g
Why it scores 71
Full marks for how it’s made and the kind of meat. Starch scored lowest (8.6 of 20).
How much meat?
27.8 / 45 points- Meat on the label24.5 / 35 points
70% declared meat, as weighed before cooking; full marks at 100%.
- Protein level3.3 / 10 points
Protein is 40% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
8.6 / 20 pointsEstimated carbohydrate: About 34.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
20 / 20 pointsHow it’s made: Gently cooked fresh food: 20 of 20.
What kind of meat?
15 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other fresh foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
1 noted, no points taken: yucca extract. 30 flagged nothing.
- 1 noted
- 30 nothing flagged
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
30 ingredients with nothing flagged
Carrot, chicory root extract, chondroitin, cranberries, dandelion root, DL-methionine, egg, ginger, glucosamine, heart (animal organ), l-carnitine, liver (animal organ), mannan-oligosaccharides (MOS), marigold meal, minerals, peas, quinoa, seaweed, sweet potato, thyme, tocopherols (vitamin E), turkey, turmeric
Allowed up to a legal maximum, none declared above it: iodine, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol)
We couldn’t read an amount we can check on the label, so no points were taken: copper, iron, manganese, zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Chicory root extract, chondroitin, cranberries, dandelion root, DL-methionine, ginger, glucosamine, heart (animal organ), l-carnitine, liver (animal organ), mannan-oligosaccharides (MOS), marigold meal, quinoa, seaweed, thyme, turmeric, vitamin A (retinyl acetate), manganese, zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Carrot, chicory root extract, cranberries, dandelion root, egg, ginger, heart (animal organ), liver (animal organ), mannan-oligosaccharides (MOS), marigold meal, minerals, peas, quinoa, seaweed, sweet potato, thyme, turkey, turmeric
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA 2020 (PMC7448085)Turmeric
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA FEEDAP (PMC7448036)Ginger
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Wilsons Pet Food. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Wilsons Pet Food | 16x 380g Pouches | £60.37 | £9.93/kg |
| 4 Oct 2026 | Wilsons Pet Food | 32x 380g Pouches | £118.32 | £9.73/kg |
| 4 Oct 2026 | Wilsons Pet Food | 8x 380g Pouches | £33.80 | £11.12/kg |
| 28 Sep 2026 | Wilsons Pet Food | 16x 380g Pouches | £60.37 | £9.93/kg |
| 28 Sep 2026 | Wilsons Pet Food | 32x 380g Pouches | £118.32 | £9.73/kg |
| 28 Sep 2026 | Wilsons Pet Food | 8x 380g Pouches | £33.80 | £11.12/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 fresh foods score 9 to 10 points higher at the same price or less.
- Meat
- 69% this food 70%
- Carbs
- about 0% this food about 34%
- To feed
- 28% less per 1,000 kcal
+10 pointsCompare
Nutriment Raw D2CNutriment Fresh Cooked Medallions Dog Food - Beef
87% meatFresh · Adult
Excellent£8.00/kg
- Meat
- 87% this food 70%
- Carbs
- about 18% this food about 34%
- To feed
- 17% less per 1,000 kcal
+9 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Wilsons Pet Food (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
Report a mistake