3 prices from Wilsons Pet Food
Wilsons Pet Food Venison & Trout Premium British Cold Pressed Dog Food
DryCompleteAll agesGrain-freeFish oil
Good points
- No ingredient deductions
- Cold-pressed, not extruded
Worth knowing
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Dried ground venison (17%), dried ground trout (17%), sweet potato (17%), peas (17%), tapioca (17%)… All ingredients
Label taken from the maker’s website- Meat
- 34.3%
- Protein, dry weight
- 28%
- Carbs, dry weight
- ~42%
- kcal/100 g
- 368
Ingredients
Listed first: Dried ground venison. 34.3% of the recipe is declared meat.
- Meat 34.3%
- Plants 54%
- Other 11.5%
Dried ground venison (17%), dried ground trout (17%), sweet potato (17%), peas (17%), tapioca (17%), salmon hydrolysate (5%), salmon oil (2%), rapeseed oil (1.5%), beet pulp (2%), kale (1%), pea fibre (0.7%), seaweed (0.5%), postbiotic - inactivated yeast saccharomyces cerevisiae (4 g/kg) (0.4%), green-lipped mussels (0.25%), vitamins and minerals (1.2%), chicory, inulin, DL-methionine (650 mg/kg), prebiotic - mannan-oligosaccharides (500 mg/kg), postbiotic yeast (500 mg/kg), glucosamine (400 mg/kg), chondroitin sulphate (300 mg/kg), yucca schidigera, natural antioxidants (tocopherol extracts and rosemary extract), cranberry, L-tryptophan (150 mg/kg), carnitine (50 mg/kg), dandelion root, marigold yellow, lutein, ginger, turmeric, thyme
Meat named animal protein
From the maker’s website, checked 28 Sep 2026.
Additives
Minerals: Zinc chelate of lysine and glutamic acid 100 mg/kg, Iron chelate of lysine and glutamic acid 80 mg/kg, Manganese chelate of lysine and glutamic acid 10 mg/kg, Copper chelate of lysine and glutamic acid) 8 mg/kg, Iiodine - calcium iodate anhydrous 1.5 mg/kg. Vitamins: Vitamin A as retinyl acetate 18000 IU/Kg, Vitamin D3 as cholecalciferol 1500 IU/kg, Vitamin E as all rac-alpha tocopherol acetate 350 mg/kg.
How we read this label
First ingredient: “Dried ground venison”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Dried ground venison (17%) | Named meat | 17% |
| dried ground trout (17%) | Named meat | 17% |
| sweet potato (17%) | Vegetable, fruit or plant | 17% |
| peas (17%) | Vegetable, fruit or plant | 17% |
| tapioca (17%) | Vegetable, fruit or plant | 17% |
| salmon hydrolysate (5%) | Fat, stock, extract or other processed ingredient | 5% |
| salmon oil (2%) | Fat, stock, extract or other processed ingredient | 2% |
| rapeseed oil (1.5%) | Fat, stock, extract or other processed ingredient | 1.5% |
| beet pulp (2%) | Vegetable, fruit or plant | 2% |
| kale (1%) | Vegetable, fruit or plant | 1% |
| pea fibre (0.7%) | Vegetable, fruit or plant | 0.7% |
| seaweed (0.5%) | Vegetable, fruit or plant | 0.5% |
| postbiotic - inactivated yeast saccharomyces cerevisiae (4 … | Other | 0.4% |
| green-lipped mussels (0.25%) | Named meat | 0.3% |
| vitamins and minerals (1.2%) | Other | 1.2% |
| chicory | Vegetable, fruit or plant | Not given |
| inulin | Vegetable, fruit or plant | Not given |
| DL-methionine (650 mg/kg) | Other | Not given |
| prebiotic - mannan-oligosaccharides (500 mg/kg) | Other | Not given |
| postbiotic yeast (500 mg/kg) | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 28% and carbs about 42%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 25% | 28% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 14% | 16% |
| Carbohydrate | ~38% | ~42% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 10% | 11% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy368 kcal/100 g
Why it scores 35
The kind of meat scored best (8.4 of 15). Starch scored lowest (5.9 of 20).
How much meat?
13.3 / 45 points- Meat on the label12 / 35 points
34.3% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.3 / 10 points
Protein is 27.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.9 / 20 pointsEstimated carbohydrate: About 42.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cold-pressed: 10 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
8.4 / 15 points- How the meat is listed8.4 / 12 points
The label lists the meat as dried and fresh, which earns 70% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 42% to 26% by dry weight, and protein is about 41%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
2 noted: salmon and yucca extract. 35 flagged nothing.
- 2 noted
- 35 nothing flagged
- 2 not in our ingredient database yet
- SalmonCounted in “How processed?”feed material
The label says “salmon hydrolysate”: a protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
35 ingredients with nothing flagged
Antioxidants, beet pulp, chicory root extract, chondroitin, cranberries, dandelion root, DL-methionine, fish, ginger, glucosamine, green-lipped mussel, kale, l-carnitine, mannan-oligosaccharides (MOS), marigold meal, minerals, pea fibre, peas, probiotic cultures, rapeseed oil, salmon oil, seaweed, sweet potato, tapioca, thyme, tocopherols (vitamin E), turmeric, venison, yeast
Allowed up to a legal maximum, none declared above it: vitamin A (retinyl acetate), vitamin D3 (cholecalciferol)
We couldn’t read an amount we can check on the label, so no points were taken: copper, iron, manganese, zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, chicory root extract, chondroitin, cranberries, dandelion root, DL-methionine, fish, ginger, glucosamine, green-lipped mussel, kale, l-carnitine, mannan-oligosaccharides (MOS), marigold meal, probiotic cultures, rapeseed oil, seaweed, tapioca, thyme, turmeric, venison, yeast, vitamin A (retinyl acetate), manganese, zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, chicory root extract, cranberries, dandelion root, fish, ginger, green-lipped mussel, kale, mannan-oligosaccharides (MOS), marigold meal, minerals, peas, rapeseed oil, salmon oil, seaweed, sweet potato, tapioca, thyme, turmeric, venison, yeast
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA 2020 (PMC7448085)Turmeric
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA FEEDAP (PMC7448036)Ginger
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Pea fibre
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
2 not in our ingredient database yet
Lutein, tryptophan
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Wilsons Pet Food. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Wilsons Pet Food | 10kg bag | £68.99 | £6.90/kg |
| 4 Oct 2026 | Wilsons Pet Food | 2kg bag | £17.49 | £8.74/kg |
| 4 Oct 2026 | Wilsons Pet Food | 3x 10kg bag | £196.62 | £6.55/kg |
| 28 Sep 2026 | Wilsons Pet Food | 10kg bag | £68.99 | £6.90/kg |
| 28 Sep 2026 | Wilsons Pet Food | 2kg bag | £17.49 | £8.74/kg |
| 28 Sep 2026 | Wilsons Pet Food | 3x 10kg bag | £196.62 | £6.55/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 24 to 27 points higher and cost up to 25% more.
- Meat
- 77.5% this food 34.3%
- Carbs
- about 23% this food about 42%
- To feed
- 25% more per 1,000 kcal
+27 pointsCompare
- Meat
- 75% this food 34.3%
- Carbs
- about 18% this food about 42%
- To feed
- 37% less per 1,000 kcal
+26 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 34.3%
- Carbs
- about 8% this food about 42%
- To feed
- 30% less per 1,000 kcal
+25 pointsCompare
- Meat
- 79.5% this food 34.3%
- Carbs
- about 33% this food about 42%
- To feed
- 14% more per 1,000 kcal
+24 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Wilsons Pet Food (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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