

3 prices from Zooplus UK
Wolf of Wilderness Adult Single Protein - Strong Lands - Pork
Good points
- 66% meat
- No ingredient deductions
- Fresh meat, named by animal
First ingredients: 66% pork (heart, meat, liver, lung), 28.8% stock, 4% wild berries (blueberries, raspberries), 1% minerals… All ingredients
Retailer’s own label, fully checked- Meat
- 66%
- Protein
- 11.6%
- Carbs, dry weight
- Not on label
- kcal/100 g
- 112
Ingredients
Listed first: Pork. 66% of the recipe is declared meat.
- Meat 66%
- Plants 4%
- Other 30%
66% pork (heart, meat, liver, lung), 28.8% stock, 4% wild berries (blueberries, raspberries), 1% minerals, 0.2 % wild herbs (dandelion root, nettle, ribwort, common yarrow)
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin D3 200 IU, vitamin E 20 IU, zinc as zinc sulphate, monohydrate 25mg, manganese as manganous-II-sulphate, monohydrate 1.4mg
How we read this label
First ingredient: “66% pork”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| 66% pork (heart, meat, liver, lung) | Named meat | 66% |
| 28.8% stock | Fat, stock, extract or other processed ingredient | 28.8% |
| 4% wild berries (blueberries, raspberries) | Vegetable, fruit or plant | 4% |
| 1% minerals | Other | 1% |
| 0.2% wild herbs (dandelion root, nettle, ribwort, common ya… | Vegetable, fruit or plant | 0.2% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
The analysis as printed on the label.
As sold
Why it scores 61
The kind of meat scored best (15 of 15). How it’s made scored lowest (8 of 20).
How much meat?
28.1 / 45 points- Meat on the label23.1 / 35 points
66% declared meat, as weighed before cooking; full marks at 100%.
- Protein level5 / 10 points
The label doesn’t give the protein and moisture we need: half marks.
How much starch?
10 / 20 pointsEstimated carbohydrate: The label doesn’t give enough of its analysis to estimate the carbohydrate: half marks.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
15 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 9 ingredients.
9 ingredients with nothing flagged
Broth (meat stock), herbs, minerals, pork, tocopherols (vitamin E), wild berries
Allowed up to a legal maximum, none declared above it: vitamin D3 (cholecalciferol)
We couldn’t read an amount we can check on the label, so no points were taken: manganese, zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Herbs, pork, wild berries, manganese, zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Broth (meat stock), herbs, minerals, pork, wild berries
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 6 x 150g | £6.99 (out of stock) | £7.77/kg |
| 4 Oct 2026 | Zooplus UK | 6 x 400g | £10.99 | £4.58/kg |
| 4 Oct 2026 | Zooplus UK | 6 x 800g | £22.99 (out of stock) | £4.79/kg |
| 27 Sep 2026 | Zooplus UK | 6 x 150g | £6.99 (out of stock) | £7.77/kg |
| 27 Sep 2026 | Zooplus UK | 6 x 400g | £10.99 | £4.58/kg |
| 27 Sep 2026 | Zooplus UK | 6 x 800g | £22.99 (out of stock) | £4.79/kg |
| 10 Aug 2026 | Zooplus UK | 6 x 150g | £6.99 (out of stock) | £7.77/kg |
| 10 Aug 2026 | Zooplus UK | 6 x 400g | £10.99 | £4.58/kg |
| 10 Aug 2026 | Zooplus UK | 6 x 800g | £22.99 | £4.79/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 wet foods score 7 to 12 points higher and cost up to 24% more.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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