2 prices from Zooplus UK
WetCompleteAdultContains grainOrganic
Good points
- Low starch, about 24% carbs
- No ingredient deductions
- Fresh meat, named by animal
First ingredients: Chicken* (25%, comprising carcass*, meat*), wheat*, beef* (5%, comprising liver*, heart*, kidney*), pork* (meat*, heart*, kidney*)… All ingredients
Ingredients match the maker’s own page- Meat
- 30%
- Protein, dry weight
- 37%
- Carbs, dry weight
- ~24%
- kcal/100 g
- 89
Ingredients
Listed first: Chicken. 30% of the recipe is declared meat.
- Meat 30%
- Other 0.1%
- No amount given 69.9%
Chicken* (25%, comprising carcass*, meat*), wheat*, beef* (5%, comprising liver*, heart*, kidney*), pork* (meat*, heart*, kidney*), minerals, dried tomato*, dried nettle* (0.1%). *from certified organic farming/sources
Meat named animal proteinGrain cereals
Additives
per kg: Nutritional additives: Vitamin A [retinyl acetate] (1100 IU), vitamin D3 [cholecalciferol] (140 IU), vitamin E [all-rac-alpha-tocopheryl acetate] (10mg), iodine [potassium iodide] (0.1%), copper [cupric(II)-sulphate pentahydrate] (1.8mg), manganese [manganous(II)-oxide] (2mg), zinc [zinc sulphate monohydrate] (10mg).
How we read this label
First ingredient: “Chicken*”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken* (25%, comprising carcass*, meat*) | Named meat | 25% |
| wheat* | Grain | Not given |
| beef* (5%, comprising liver*, heart*, kidney*) | Named meat | 5% |
| pork* (meat*, heart*, kidney*) | Named meat | Part of the item above |
| minerals | Other | Not given |
| dried tomato* | Vegetable, fruit or plant | Not given |
| dried nettle* (0.1%) | Vegetable, fruit or plant | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 37% and carbs about 24%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 7% | 37% |
| below the usual 38 to 48% for wet foods | ||
| Fat | 5% | 26% |
| Carbohydrate | ~4.6% | ~24% |
| above the usual 9 to 21% for wet foods | ||
| Fibre | 0.4% | 2.1% |
| Ash | 2% | 11% |
| Moisture | 81% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy89 kcal/100 g
Why it scores 48
The kind of meat scored best (15 of 15). Meat scored lowest (13.3 of 45).
How much meat?
13.3 / 45 points- Meat on the label10.5 / 35 points
30% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.8 / 10 points
Protein is 36.8% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
11.9 / 20 pointsEstimated carbohydrate: About 24.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
15 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 13 ingredients.
13 ingredients with nothing flagged
Beef, chicken, minerals, pork, tocopherols (vitamin E), tomato, wheat
Allowed up to a legal maximum, none declared above it: copper, manganese, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
We couldn’t read an amount we can check on the label, so no points were taken: iodine
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Beef, chicken, minerals, pork, tomato, wheat
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Pork, tomato, manganese, vitamin A (retinyl acetate), zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026. Up 5% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
Since 10 Aug (3 readings): Zooplus UK up 5%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 6 x 820g | £29.49 | £5.99/kg |
| 4 Oct 2026 | Zooplus UK | Saver Pack: 12 x 820g | £57.39 | £5.83/kg |
| 27 Sep 2026 | Zooplus UK | 6 x 820g | £29.49 | £5.99/kg |
| 27 Sep 2026 | Zooplus UK | Saver Pack: 12 x 820g | £57.39 | £5.83/kg |
| 10 Aug 2026 | Zooplus UK | 6 x 820g | £28.09 | £5.71/kg |
| 10 Aug 2026 | Zooplus UK | Saver Pack: 12 x 820g | £54.59 | £5.55/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 wet foods score 23 to 35 points higher and cost up to 8% more.
- Meat
- 100% this food 30%
- Carbs
- about 4% this food about 24%
- To feed
- 6% more per 1,000 kcal
+35 pointsCompare
- Meat
- 75% this food 30%
- Carbs
- about 4% this food about 24%
- To feed
- 22% less per 1,000 kcal
+25 pointsCompare
- Meat
- 72% this food 30%
- Carbs
- about 3% this food about 24%
- To feed
- 8% more per 1,000 kcal
+25 pointsCompare
- Meat
- 70% this food 30%
- Carbs
- about 3% this food about 24%
- To feed
- 60% less per 1,000 kcal
+23 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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