1 price from Zooplus UK
WetCompleteAdultGrain-freeOrganic
Good points
- Almost no starch
- No ingredient deductions
- High protein, 47% dry weight
First ingredients: Chicken* (30%, comprising meat*, carcass*, liver*), beef* (comprising lung*, heart*, kidney*), turkey* (10%, meat*), minerals… All ingredients
Ingredients match the maker’s own page- Meat
- 40%
- Protein, dry weight
- 47%
- Carbs, dry weight
- ~1%
- kcal/100 g
- 96
Ingredients
Listed first: Chicken. 40% of the recipe is declared meat.
- Meat 40%
- No amount given 60%
Chicken* (30%, comprising meat*, carcass*, liver*), beef* (comprising lung*, heart*, kidney*), turkey* (10%, meat*), minerals, sunflower oil*, dried aloe vera* (0.0075%, equivalent to 1.5% aloe vera*). * = from certified organic farming/ sources
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin D3 (75 IU), vitamin E [DL-alpha-tocopherol acetate] (30 IU), biotin (100mcg), zinc (15mg), manganese (6mg), copper (1mg), iodine (0.3mg)
How we read this label
First ingredient: “Chicken*”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken* (30%, comprising meat*, carcass*, liver*) | Named meat | 30% |
| beef* (comprising lung*, heart*, kidney*) | Named meat | Part of the item above |
| turkey* (10%, meat*) | Named meat | 10% |
| minerals | Other | Not given |
| sunflower oil* | Fat, stock, extract or other processed ingredient | Not given |
| dried aloe vera* (0.0075%, equivalent to 1.5% aloe vera*). … | Other | 0.007% |
| sources | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 47% and carbs about 1%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 9% | 47% |
| within the usual 38 to 48% for wet foods | ||
| Fat | 7.5% | 39% |
| Carbohydrate | ~0.1% | ~0.5% |
| below the usual 9 to 21% for wet foods | ||
| Fibre | 0.4% | 2.1% |
| Ash | 2% | 11% |
| Moisture | 81% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the wet foods we rate.
Energy96 kcal/100 gCalculated from the analysis.
Why it scores 61
The kind of meat scored best (15 of 15). How it’s made scored lowest (8 of 20).
How much meat?
18.6 / 45 points- Meat on the label14 / 35 points
40% declared meat, as weighed before cooking; full marks at 100%.
- Protein level4.6 / 10 points
Protein is 47.4% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
19.8 / 20 pointsEstimated carbohydrate: About 0.5% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
8 / 20 pointsHow it’s made: Cooked in the tin, tray or pouch: 8 of 20.
What kind of meat?
15 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat3 / 3 points
Organ meat such as liver, heart, kidney or tripe is named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other wet foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 12 ingredients. 1 is not in our ingredient database yet.
12 ingredients with nothing flagged
Beef, biotin (vitamin H/B7), chicken, minerals, sunflower oil, tocopherols (vitamin E), turkey
Allowed up to a legal maximum, none declared above it: copper, iodine, manganese, vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Beef, chicken, minerals, sunflower oil, turkey
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Biotin (vitamin H/B7), sunflower oil, manganese, zinc
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Dried aloe vera
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
Out of stock at every shop we track. Last price £10.88/kg at Zooplus UK, 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Sold in multipacks. Prices are for the whole pack.
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UK12 x 150g · £19.59Out of stock up 8% since 10 Aug | 12 x 150g | £19.59 | £10.88/kg | Visit |
Since 10 Aug (3 readings): Zooplus UK up 8%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12 x 150g | £19.59 (out of stock) | £10.88/kg |
| 27 Sep 2026 | Zooplus UK | 12 x 150g | £19.59 (out of stock) | £10.88/kg |
| 10 Aug 2026 | Zooplus UK | 12 x 150g | £18.19 (out of stock) | £10.11/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 wet foods score 10 to 22 points higher at the same price or less.
- Meat
- 100% this food 40%
- Carbs
- about 4% this food about 1%
- To feed
- 39% less per 1,000 kcal
+22 pointsCompare
- Meat
- 72% this food 40%
- Carbs
- about 0% this food about 1%
- To feed
- 26% less per 1,000 kcal
+16 pointsCompare
- Meat
- 75% this food 40%
- Carbs
- about 4% this food about 1%
- To feed
- 55% less per 1,000 kcal
+12 pointsCompare
- Meat
- 71% this food 40%
- Carbs
- about 8% this food about 1%
- To feed
- 30% less per 1,000 kcal
+10 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Matches the maker’s own page.
Checked against the maker. The ingredient list matches the one on the manufacturer’s own product page.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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