

9 prices from AATU
Good points
- 80% meat
- One main animal protein: chicken
- Fresh meat, named by animal
Worth knowing
- Vitamin D3: −15 points
First ingredients: Chicken (66%), Dried Chicken (14%), Sweet Potato, Tapioca, Apple… All ingredients
Label taken from the maker’s website- Meat
- 80%
- Protein, dry weight
- 36%
- Carbs, dry weight
- ~34%
- kcal/100 g
- 371
Ingredients
Listed first: Chicken. 80% of the recipe is declared meat.
Chicken (66%), Dried Chicken (14%), Sweet Potato, Tapioca, Apple, Chickpeas, Peas, Minerals, Salmon Oil, Glucosamine 178mg/kg, Methylsulfonylmethane 178 mg/kg, Chondroitin 125 mg/kg, Lucerne, Cranberry, Pear, Blueberry, Mulberry, Orange, Bilberry, Cowberry, Carrot, Tomato, Chicory, Parsley, Peppermint, Spirulina, Seaweed, Oregano, Sage, Marjoram, Thyme, Chamomile, Rosehip, Stinging Nettle, Yucca, Marigold, Aniseed, Fenugreek, Cinnamon
Meat named animal protein
From the maker’s website, checked 4 Oct 2026.
Additives
Vitamins: Vitamin A (Retinyl Acetate) 18,000 IU, Vitamin D3 (Cholecalciferol) 2,100 IU, Vitamin E (Rac-alpha Tocopherol Acetate) 200 mg, L-Carnitine 200 mg Trace Elements: Zinc (as Zinc chelate of glycine hydrate) 118 mg, Iron (as Iron (ll) chelate of glycine hydrate) 60 mg, Copper (as Copper (II) chelate of glycine hydrate) 7 mg, Manganese (as Manganese chelate of glycine hydrate) 6 mg, Iodine (as Calcium iodate anhydrous) 1.5 mg
How we read this label
First ingredient: “Chicken”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Chicken (66%) | Named meat | 66% |
| Dried Chicken (14%) | Named meat | 14% |
| Sweet Potato | Vegetable, fruit or plant | Not given |
| Tapioca | Vegetable, fruit or plant | Not given |
| Apple | Vegetable, fruit or plant | Not given |
| Chickpeas | Vegetable, fruit or plant | Not given |
| Peas | Vegetable, fruit or plant | Not given |
| Minerals | Other | Not given |
| Salmon Oil | Fat, stock, extract or other processed ingredient | Not given |
| Glucosamine 178mg/kg | Other | Not given |
| Methylsulfonylmethane 178 mg/kg | Other | Not given |
| Chondroitin 125 mg/kg | Other | Not given |
| Lucerne | Other | Not given |
| Cranberry | Vegetable, fruit or plant | Not given |
| Pear | Vegetable, fruit or plant | Not given |
| Blueberry | Vegetable, fruit or plant | Not given |
| Mulberry | Other | Not given |
| Orange | Vegetable, fruit or plant | Not given |
| Bilberry | Other | Not given |
| Cowberry | Other | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 36% and carbs about 34%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 32% | 36% |
| above the usual 26 to 32% for dry foods | ||
| Fat | 18% | 20% |
| Carbohydrate | ~30% | ~34% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 7.6% | 8.4% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 41
The kind of meat scored best (11.4 of 15). How it’s made scored lowest (6 of 20).
How much meat?
30.6 / 45 points- Meat on the label28 / 35 points
80% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.6 / 10 points
Protein is 35.6% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
8.7 / 20 pointsEstimated carbohydrate: About 33.8% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
11.4 / 15 points- How the meat is listed11.4 / 12 points
The label lists the meat as fresh and dried, which earns 95% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
Points lost for ingredients: Vitamin D3 (−15).
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 34% to 21% by dry weight, and protein is about 45%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 ingredient costs 15 points: vitamin D3. 6 more noted. 36 flagged nothing.
- 1 costs points
- 6 noted
- 36 nothing flagged
- 3 not in our ingredient database yet
- Vitamin D3 (cholecalciferol)Costs 15 pointsNutritional additive (vitamin)
Why it costs points and sources
Declared 2100.0 iu/kg is over the legal maximum (Reg (EU) 2017/1492 ('other species'): EU legal maximum 2,000 IU/kg complete feed.)
- ChamomileNoted, no points takenBotanical / flavouring
Plant extras like this are usually added in tiny amounts, so points are taken only when the label declares 1% or more.
Why it’s noted and sources
The ASPCA lists chamomile as toxic to dogs, with stomach upset and allergic reactions, and warns that long-term use can cause bleeding problems. The amounts in dog food are small; we flag it as a caution.
- MarjoramNoted, no points takenBotanical / flavouring
Why it’s noted and sources
Can upset a dog's stomach in larger amounts; at the small amounts used as a flavouring, EU assessors found it very unlikely to cause harm.
- MintNoted, no points takenFeed material (herb)
Why it’s noted and sources
Mint can upset a dog's stomach if eaten in large amounts; at the small amounts used in food, EU assessors found it safe.
- OreganoNoted, no points takenFeed material (herb)
Why it’s noted and sources
Can mildly upset a dog's stomach in larger amounts; used in small amounts as a flavouring.
- ParsleyNoted, no points takenFeed material (vegetable)
Why it’s noted and sources
Only large amounts cause problems (sun sensitivity); the small amounts used in food aren't a concern.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
36 ingredients with nothing flagged
Alfalfa, aniseed, apples, blueberries, carrot, chicken, chickpeas, chicory root extract, chondroitin, cinnamon, citrus pulp, cranberries, fenugreek, glucosamine, l-carnitine, marigold meal, minerals, MSM (methylsulfonylmethane), nettle, pear, peas, rosehips, sage, salmon oil, seaweed, spirulina, sweet potato, tapioca, thyme, tocopherols (vitamin E), tomato
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, vitamin A (retinyl acetate)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Alfalfa, aniseed, apples, blueberries, chickpeas, chicory root extract, chondroitin, citrus pulp, cranberries, fenugreek, glucosamine, l-carnitine, marigold meal, MSM (methylsulfonylmethane), nettle, pear, rosehips, seaweed, spirulina, tapioca, thyme, tomato, manganese, vitamin A (retinyl acetate)
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Alfalfa, aniseed, apples, blueberries, carrot, chicken, chickpeas, chicory root extract, citrus pulp, cranberries, fenugreek, marigold meal, minerals, nettle, pear, peas, rosehips, salmon oil, seaweed, spirulina, sweet potato, tapioca, thyme, tomato
- ASPCA Animal Poison ControlCinnamon
- ASPCA Animal Poison ControlSage
- ASPCA Animal Poison ControlThyme
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Pet Poison HelplineCinnamon
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
3 not in our ingredient database yet
Bilberry, cowberry, mulberry
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: AATU. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| AATU10kg · £88.43 | 10kg | £88.43 | £8.84/kgCheapest in stock | Visit |
| AATU5kg · £54.99 | 5kg | £54.99 | £11.00/kg | Visit |
| AATU1.5kg · £21.99 | 1.5kg | £21.99 | £14.66/kg | Visit |
| AATU1.5kg · £9.99Sample, trial, clearance or introductory price, not compared | 1.5kg | £9.99 | Not given | Visit |
5 out of stock
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| AATU5kg · £26.99Out of stock | 5kg | £26.99 | £5.40/kg | Visit |
| AATU1kg · £7.50Sample, trial, clearance or introductory price, not compared · Out of stock | 1kg | £7.50 | Not given | Visit |
| AATU1.5kg · £14.73Sample, trial, clearance or introductory price, not compared · Out of stock | 1.5kg | £14.73 | Not given | Visit |
| AATU10kg · £47.00Sample, trial, clearance or introductory price, not compared · Out of stock | 10kg | £47.00 | Not given | Visit |
| AATU5kg · £27.50Sample, trial, clearance or introductory price, not compared · Out of stock | 5kg | £27.50 | Not given | Visit |
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | AATU | 1.5kg | £14.73 (out of stock) | £9.82/kg |
| 4 Oct 2026 | AATU | 10kg | £47.00 (out of stock) | £4.70/kg |
| 4 Oct 2026 | AATU | 1kg | £7.50 (out of stock) | £7.50/kg |
| 4 Oct 2026 | AATU | 5kg | £26.99 (out of stock) | £5.40/kg |
| 28 Sep 2026 | AATU | 1.5kg | £14.73 (out of stock) | £9.82/kg |
| 28 Sep 2026 | AATU | 10kg | £47.00 (out of stock) | £4.70/kg |
| 28 Sep 2026 | AATU | 1kg | £7.50 (out of stock) | £7.50/kg |
| 28 Sep 2026 | AATU | 5kg | £26.99 (out of stock) | £5.40/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 16 to 22 points higher and cost up to 7% more.

- Meat
- 78.5% this food 80%
- Carbs
- about 22% this food about 34%
- To feed
- 7% more per 1,000 kcal
+22 pointsCompare

- Meat
- 78% this food 80%
- Carbs
- about 8% this food about 34%
- To feed
- 48% less per 1,000 kcal
+19 pointsCompare

- Meat
- 76% this food 80%
- Carbs
- about 26% this food about 34%
- To feed
- 28% less per 1,000 kcal
+18 pointsCompare

- Meat
- 74% this food 80%
- Carbs
- about 27% this food about 34%
- To feed
- 46% less per 1,000 kcal
+16 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 4 Oct 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 4 Oct 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: AATU (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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