2 prices from Ambassador Dog Food

Ambassador Beef High Energy Dog Food - 40% Beef

DryCompleteAdultGrain-free
43/ 100
WeakTop 14% of dry foods

89% of dry foods score under 45.

Score v6.1.0 · label checked 4 Oct 2026

Good points

  • One animal protein: beef
  • No ingredient deductions

First ingredients: Beef Meal (25%), Beef (20%), Sweet Potato, Beef Fat, Peas… All ingredients

Label taken from the maker’s website
Meat
45%
Protein, dry weight
37%
Carbs, dry weight
Not on label
kcal/100 g
Not on label

Ingredients

Listed first: Beef Meal. 45% of the recipe is declared meat.

Beef Meal (25%), Beef (20%), Sweet Potato, Beef Fat, Peas, Potato, Beet Pulp, Linseed, Buckwheat, Brewers, Yeast, Minerals, Dried Apple, Dried Nettle, Dried Cranberry, Dried Courgette, Dried Fennel, Dried Dandelion, Green Lipped Mussel, Dried Blueberry, Prebiotic MOS, Prebiotic FOS, Yucca Extract Citrus Extract, Rosemary Extract

Meat named animal protein

From the maker’s website, checked 4 Oct 2026.

Additives

VITAMINS COMPOUNDS OF TRACE ELEMENTS: Iron 40mg Vitamin A 19,000 iu/kg Vitamin D3 1,900 iu/kg Vitamin E 110 mg/kg Copper Sulphate Pentahydrate 7 mg/kg Manganese Sulphate Monohydrate 100 mg/kg Zinc Chelate of Protein Hydrolysate 50 mg/kg Calcium lodate 1.6 mg/kg Sodium Selenite 0.55 mg/kg. TECHNOLOGICAL ADDITIVES: Antioxidants (natural mixed tocopherols)

How we read this label

First ingredient: “Beef Meal”. It names the animal.

Each ingredient on the label, how we read it, and the share the label gives
On the labelWe read it asShare on the label
Beef Meal (25%)Named meat25%
Beef (20%)Named meat20%
Sweet PotatoVegetable, fruit or plantNot given
Beef FatFat, stock, extract or other processed ingredientNot given
PeasVegetable, fruit or plantNot given
PotatoVegetable, fruit or plantNot given
Beet PulpVegetable, fruit or plantNot given
LinseedVegetable, fruit or plantNot given
BuckwheatVegetable, fruit or plantNot given
BrewersOtherNot given
YeastOtherNot given
MineralsOtherNot given
Dried AppleVegetable, fruit or plantNot given
Dried NettleVegetable, fruit or plantNot given
Dried CranberryVegetable, fruit or plantNot given
Dried CourgetteVegetable, fruit or plantNot given
Dried FennelVegetable, fruit or plantNot given
Dried DandelionOtherNot given
Green Lipped MusselNamed meatNot given
Dried BlueberryVegetable, fruit or plantNot given

Read automatically from the label. Spotted a misreading? Tell us

Nutrition

Protein 37% with the water taken out.

As sold

Protein33%37% with the water taken out (10% water assumed)
Fat20%
Fibre3%
AshNot on label
MoistureNot on label
EnergyNot on label

Why it scores 43

The kind of meat scored best (9.3 of 15). How it’s made scored lowest (6 of 20).

  1. How much meat?

    18.6 / 45 points
    • Meat on the label15.8 / 35 points

      45% declared meat, as weighed before cooking; full marks at 100%.

    • Protein level2.8 / 10 points

      Protein is 36.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.

  2. How much starch?

    10 / 20 points

    Estimated carbohydrate: The label doesn’t give enough of its analysis to estimate the carbohydrate: half marks.

  3. How processed?

    6 / 20 points

    How it’s made: Extruded kibble: 6 of 20.

  4. What kind of meat?

    9.3 / 15 points
    • How the meat is listed9.3 / 12 points

      The label lists the meat as meal and fresh, which earns 77% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.

    • Organ meat0 / 3 points

      No organ meat named.

No ingredient deductions.

Each bar is as long as the points it is worth, out of 100 in all.

Against other dry foods

Top 14% of dry foods. 9 foods share this score. Each bar counts the ranked dry foods in a 5-point step of score.

What the score means

One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.

75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.

How we rate foods →

Ingredient notes

1 noted, no points taken: yucca extract. 22 flagged nothing.

  • 1 noted
  • 22 nothing flagged
  • 2 not in our ingredient database yet
22 ingredients with nothing flagged

Animal fats, antioxidants, apples, beef, beet pulp, blueberries, courgette, cranberries, dandelion root, fennel, fructo-oligosaccharides (FOS), green-lipped mussel, linseed (flaxseed), mannan-oligosaccharides (MOS), minerals, nettle, peas, potato, rosemary, sweet potato, yeast

We couldn’t read an amount we can check on the label, so no points were taken: vitamin D3 (cholecalciferol)

Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.

Sources for these ingredients
2 not in our ingredient database yet

Brewers, buckwheat

Not in our ingredient database yet, so no judgement either way.

Notes come from published sources about each ingredient, not about this food. How we decide

Prices

One shop we track sells this: Ambassador Dog Food. Checked 4 Oct 2026.

In stock first, cheapest per kg first, excluding deliveryExcluding delivery

Prices from each shop
ShopPackPricePer kgLink
Ambassador Dog Food12kg · £46.4412kg£46.44£3.87/kgCheapest in stockVisit
Ambassador Dog FoodPack size not stated · £86.18Pack size not stated£86.18£7.18/kgVisit

Price unchanged since 28 Sep (2 readings, one a week).

Show the chart
View the readings as a table
Every reading we have, newest first
DayShopPackPricePer kg
4 Oct 2026Ambassador Dog Food12kg£46.44£3.87/kg
4 Oct 2026Ambassador Dog FoodPack size not stated£86.18£7.18/kg
28 Sep 2026Ambassador Dog Food12kg£46.44£3.87/kg
28 Sep 2026Ambassador Dog FoodPack size not stated£86.18£7.18/kg

Your dog

Daily calories for your dog

Alternatives

4 dry foods score 6 to 15 points higher and cost up to 19% more.

Compare side by side →
Meat
80% this food 45%
Price
19% more per kg

+15 pointsCompare

Meat
74% this food 45%
Price
16% more per kg

+14 pointsCompare

Meat
73% this food 45%
Price
8% more per kg

+14 pointsCompare

Meat
59% this food 45%
Price
55% less per kg

+6 pointsCompare

Sources

Taken from the maker’s page, checked 4 Oct 2026.

From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 4 Oct 2026. Shops may still stock packs with the older recipe.

Page we read, saved 4 Oct 2026: Ambassador Dog Food (the maker).

Score method v6.1.0 · ingredient notes v2.4.0

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Anything to leave out?Checked against the whole ingredient list.
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