
2 prices from Ambassador Dog Food
Ambassador Beef High Energy Dog Food - 40% Beef
Good points
- One animal protein: beef
- No ingredient deductions
First ingredients: Beef Meal (25%), Beef (20%), Sweet Potato, Beef Fat, Peas… All ingredients
Label taken from the maker’s website- Meat
- 45%
- Protein, dry weight
- 37%
- Carbs, dry weight
- Not on label
- kcal/100 g
- Not on label
Ingredients
Listed first: Beef Meal. 45% of the recipe is declared meat.
Beef Meal (25%), Beef (20%), Sweet Potato, Beef Fat, Peas, Potato, Beet Pulp, Linseed, Buckwheat, Brewers, Yeast, Minerals, Dried Apple, Dried Nettle, Dried Cranberry, Dried Courgette, Dried Fennel, Dried Dandelion, Green Lipped Mussel, Dried Blueberry, Prebiotic MOS, Prebiotic FOS, Yucca Extract Citrus Extract, Rosemary Extract
Meat named animal protein
From the maker’s website, checked 4 Oct 2026.
Additives
VITAMINS COMPOUNDS OF TRACE ELEMENTS: Iron 40mg Vitamin A 19,000 iu/kg Vitamin D3 1,900 iu/kg Vitamin E 110 mg/kg Copper Sulphate Pentahydrate 7 mg/kg Manganese Sulphate Monohydrate 100 mg/kg Zinc Chelate of Protein Hydrolysate 50 mg/kg Calcium lodate 1.6 mg/kg Sodium Selenite 0.55 mg/kg. TECHNOLOGICAL ADDITIVES: Antioxidants (natural mixed tocopherols)
How we read this label
First ingredient: “Beef Meal”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Beef Meal (25%) | Named meat | 25% |
| Beef (20%) | Named meat | 20% |
| Sweet Potato | Vegetable, fruit or plant | Not given |
| Beef Fat | Fat, stock, extract or other processed ingredient | Not given |
| Peas | Vegetable, fruit or plant | Not given |
| Potato | Vegetable, fruit or plant | Not given |
| Beet Pulp | Vegetable, fruit or plant | Not given |
| Linseed | Vegetable, fruit or plant | Not given |
| Buckwheat | Vegetable, fruit or plant | Not given |
| Brewers | Other | Not given |
| Yeast | Other | Not given |
| Minerals | Other | Not given |
| Dried Apple | Vegetable, fruit or plant | Not given |
| Dried Nettle | Vegetable, fruit or plant | Not given |
| Dried Cranberry | Vegetable, fruit or plant | Not given |
| Dried Courgette | Vegetable, fruit or plant | Not given |
| Dried Fennel | Vegetable, fruit or plant | Not given |
| Dried Dandelion | Other | Not given |
| Green Lipped Mussel | Named meat | Not given |
| Dried Blueberry | Vegetable, fruit or plant | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 37% with the water taken out.
As sold
Why it scores 43
The kind of meat scored best (9.3 of 15). How it’s made scored lowest (6 of 20).
How much meat?
18.6 / 45 points- Meat on the label15.8 / 35 points
45% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2.8 / 10 points
Protein is 36.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
10 / 20 pointsEstimated carbohydrate: The label doesn’t give enough of its analysis to estimate the carbohydrate: half marks.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
9.3 / 15 points- How the meat is listed9.3 / 12 points
The label lists the meat as meal and fresh, which earns 77% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
1 noted, no points taken: yucca extract. 22 flagged nothing.
- 1 noted
- 22 nothing flagged
- 2 not in our ingredient database yet
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
22 ingredients with nothing flagged
Animal fats, antioxidants, apples, beef, beet pulp, blueberries, courgette, cranberries, dandelion root, fennel, fructo-oligosaccharides (FOS), green-lipped mussel, linseed (flaxseed), mannan-oligosaccharides (MOS), minerals, nettle, peas, potato, rosemary, sweet potato, yeast
We couldn’t read an amount we can check on the label, so no points were taken: vitamin D3 (cholecalciferol)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Animal fats, antioxidants, apples, beef, beet pulp, blueberries, courgette, cranberries, dandelion root, fructo-oligosaccharides (FOS), green-lipped mussel, linseed (flaxseed), mannan-oligosaccharides (MOS), minerals, nettle, peas, potato, rosemary, sweet potato, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, apples, blueberries, courgette, cranberries, dandelion root, fructo-oligosaccharides (FOS), green-lipped mussel, mannan-oligosaccharides (MOS), nettle, yeast
- ASPCA Animal Poison ControlFennel
- ASPCA Animal Poison ControlRosemary
- EFSA FEEDAP (PMC13063795)Cranberries
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Fennel
2 not in our ingredient database yet
Brewers, buckwheat
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Ambassador Dog Food. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Ambassador Dog Food | 12kg | £46.44 | £3.87/kg |
| 4 Oct 2026 | Ambassador Dog Food | Pack size not stated | £86.18 | £7.18/kg |
| 28 Sep 2026 | Ambassador Dog Food | 12kg | £46.44 | £3.87/kg |
| 28 Sep 2026 | Ambassador Dog Food | Pack size not stated | £86.18 | £7.18/kg |
Your dog
Daily calories for your dog
Alternatives
4 dry foods score 6 to 15 points higher and cost up to 19% more.

- Meat
- 80% this food 45%
- Price
- 19% more per kg
+15 pointsCompare

- Meat
- 74% this food 45%
- Price
- 16% more per kg
+14 pointsCompare

- Meat
- 73% this food 45%
- Price
- 8% more per kg
+14 pointsCompare

- Meat
- 59% this food 45%
- Price
- 55% less per kg
+6 pointsCompare
Sources
Taken from the maker’s page, checked 4 Oct 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 4 Oct 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Ambassador Dog Food (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
Report a mistake