2 prices from Ambassador Dog Food
Ambassador Dog Food Hypoallergenic Chicken and Rice Dog Food
DryCompleteAll agesContains grain
Good points
- No ingredient deductions
Worth knowing
- Some meat not named by animal
- Added plant protein, starch or fibre
- Includes digest or flavouring
First ingredients: Poultry Meat Meal (26%), Rice (26%), Poultry Fat, Whole maize, yeast… All ingredients
Label taken from the maker’s website- Meat
- 26%
- Protein, dry weight
- 27%
- Carbs, dry weight
- ~41%
- kcal/100 g
- 382
Ingredients
Listed first: Poultry Meat Meal. 26% of the recipe is declared meat.
Poultry Meat Meal (26%), Rice (26%), Poultry Fat, Whole maize, yeast, maize gluten meal, sugar beet pulp, white fish meal, linseed, skimmed milk powder, whole egg powder, minerals, chicken digest, Yucca Extract & Rosemary Extract
Meat named animal proteinGrain cereals
From the maker’s website, checked 4 Oct 2026.
Additives
VITAMINS COMPOUNDS OF TRACE ELEMENTS: Vitamin A 36,000 iu/kg Vitamin D3 2,000 iu/kg Vitamin E 190 mg/kg Ferrous Sulphate Monohydrate 166.6 mg/kg Copper Sulphate Pentahydrate 48 mg/kg Manganese Sulphate Monohydrate 125.1 mg/kg Zinc Sulphate Monohydrate 277.8 mg/kg Calcium lodate 2.4 mg/kg Sodium Selenite 0.55 mg/kg. TECHNOLOGICAL ADDITIVES: Antioxidants (natural mixed tocopherols)
How we read this label
First ingredient: “Poultry Meat Meal”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Poultry Meat Meal (26%) | Meat, animal not named | 26% |
| Rice (26%) | Grain | 26% |
| Poultry Fat | Fat, stock, extract or other processed ingredient | Not given |
| Whole maize | Grain | Not given |
| yeast | Other | Not given |
| maize gluten meal | Grain | Not given |
| sugar beet pulp | Vegetable, fruit or plant | Not given |
| white fish meal | Named meat | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| skimmed milk powder | Other | Not given |
| whole egg powder | Other | Not given |
| minerals | Other | Not given |
| chicken digest | Fat, stock, extract or other processed ingredient | Not given |
| Yucca Extract & Rosemary Extract | Fat, stock, extract or other processed ingredient | Not given |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 27% and carbs about 41%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24% | 27% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 20% | 22% |
| Carbohydrate | ~37% | ~41% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 2% | 2.2% |
| Ash | 7.5% | 8.3% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy382 kcal/100 gCalculated from the analysis.
Why it scores 24
Starch scored best (6.5 of 20). How it’s made scored lowest (4 of 20).
How much meat?
10.2 / 45 points- Meat on the label9.1 / 35 points
26% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.1 / 10 points
Protein is 26.7% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
6.5 / 20 pointsEstimated carbohydrate: About 40.6% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and digest or flavouring.
What kind of meat?
4 / 15 points- How the meat is listed4 / 12 points
The label lists the meat as unnamed meal and meal, which earns 33% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 41% to 25% by dry weight, and protein is about 40%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted, no points taken: yucca extract. 14 flagged nothing.
- 1 noted
- 14 nothing flagged
- 1 not in our ingredient database yet
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
14 ingredients with nothing flagged
Antioxidants, beet pulp, digest (rendered meat digest), egg, fish, linseed (flaxseed), maize (corn), maize (corn) gluten, minerals, poultry, poultry fat, rice, rosemary, yeast
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, digest (rendered meat digest), egg, fish, linseed (flaxseed), maize (corn), minerals, poultry, poultry fat, rice, rosemary, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, digest (rendered meat digest), fish, poultry, poultry fat, yeast
- ASPCA Animal Poison ControlRosemary
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten
1 not in our ingredient database yet
Skimmed milk powder
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Ambassador Dog Food. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Ambassador Dog Food | 12kg | £43.20 | £3.60/kg |
| 4 Oct 2026 | Ambassador Dog Food | Pack size not stated | £80.03 | £6.67/kg |
| 28 Sep 2026 | Ambassador Dog Food | 12kg | £43.20 | £3.60/kg |
| 28 Sep 2026 | Ambassador Dog Food | Pack size not stated | £80.03 | £6.67/kg |
Your dog
Cost per day and grams for your dog
Alternatives
2 dry foods score 33 to 37 points higher and cost up to 19% more.
- Meat
- 75% this food 26%
- Carbs
- about 18% this food about 41%
- To feed
- 19% more per 1,000 kcal
+37 pointsCompare
- Meat
- 73% this food 26%
- Carbs
- about 24% this food about 41%
- To feed
- 9% more per 1,000 kcal
+33 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 4 Oct 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 4 Oct 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Ambassador Dog Food (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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