2 prices from Ambassador Dog Food
Ambassador Dog Food Hypoallergenic Grain Free Turkey With Salmon Dog Food
DryCompleteAll agesGrain-free
Good points
- No ingredient deductions
First ingredients: 21% Turkey, 15% Salmon, turkey meal 7.5%, salmon meal 3%, dried sweet potato… All ingredients
Label taken from the maker’s website- Meat
- 46.5%
- Protein, dry weight
- 32%
- Carbs, dry weight
- ~37%
- kcal/100 g
- 346
Ingredients
Listed first: Turkey. 46.5% of the recipe is declared meat.
- Meat 46.5%
- Other 0.1%
- No amount given 53.4%
21% Turkey, 15% Salmon, turkey meal 7.5%, salmon meal 3%, dried sweet potato, dried potato, poultry fat, beet pulp, linseed, dried carrot, vegetable stock, dried algae (as a source of DHA), yeast (as a mannan-oilgosaccharides prebiotic MOS; 0.1%) chicory root extract (as a source of fructo- oligosaccharides; (prebiotic FOS; 0.1%), yeast (as a source of high nucleotide yeast extract), dried fennel, green lipped mussel powder, dried rosemary, glucosamine (0.017%), methysulphonylmethane (MSM; 0.017%), chondroitin sulphate (0.125%)
Meat named animal protein
From the maker’s website, checked 4 Oct 2026.
Additives
VITAMINS COMPOUNDS OF TRACE ELEMENTS: Vitamin A 35,000 iu/kg Vitamin D3 3,500 iu/kg Vitamin E 560 mg/kg. TECHNOLOGICAL ADDITIVES: Antioxidants (natural mixed tocopherols)
How we read this label
First ingredient: “21% Turkey”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| 21% Turkey | Named meat | 21% |
| 15% Salmon | Named meat | 15% |
| turkey meal 7.5% | Named meat | 7.5% |
| salmon meal 3% | Named meat | 3% |
| dried sweet potato | Vegetable, fruit or plant | Not given |
| dried potato | Vegetable, fruit or plant | Not given |
| poultry fat | Fat, stock, extract or other processed ingredient | Not given |
| beet pulp | Vegetable, fruit or plant | Not given |
| linseed | Vegetable, fruit or plant | Not given |
| dried carrot | Vegetable, fruit or plant | Not given |
| vegetable stock | Fat, stock, extract or other processed ingredient | Not given |
| dried algae (as a source of DHA) | Vegetable, fruit or plant | Not given |
| yeast (as a mannan-oilgosaccharides prebiotic MOS; 0.1%) ch… | Other | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 32% and carbs about 37%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 29% | 32% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 15% | 17% |
| Carbohydrate | ~33% | ~37% |
| below the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 9.5% | 11% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Energy346 kcal/100 gCalculated from the analysis.
Why it scores 42
The kind of meat scored best (10.6 of 15). How it’s made scored lowest (6 of 20).
How much meat?
18.3 / 45 points- Meat on the label16.3 / 35 points
46.5% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2 / 10 points
Protein is 32.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
7.6 / 20 pointsEstimated carbohydrate: About 37.2% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
6 / 20 pointsHow it’s made: Extruded kibble: 6 of 20.
What kind of meat?
10.6 / 15 points- How the meat is listed10.6 / 12 points
The label lists the meat as fresh and meal, which earns 89% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 37% to 24% by dry weight, and protein is about 43%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
Nothing flagged in 17 ingredients. 1 is not in our ingredient database yet.
17 ingredients with nothing flagged
Algae, antioxidants, beet pulp, broth (meat stock), carrot, chondroitin, fennel, glucosamine, green-lipped mussel, linseed (flaxseed), potato, poultry fat, rosemary, salmon, sweet potato, turkey, yeast
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Algae, antioxidants, beet pulp, broth (meat stock), carrot, green-lipped mussel, linseed (flaxseed), potato, poultry fat, rosemary, salmon, sweet potato, turkey, yeast
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Algae, antioxidants, chondroitin, glucosamine, green-lipped mussel, poultry fat, yeast
- ASPCA Animal Poison ControlFennel
- ASPCA Animal Poison ControlRosemary
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Fennel
1 not in our ingredient database yet
Methysulphonylmethane
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Ambassador Dog Food. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Ambassador Dog Food | 12kg | £46.44 | £3.87/kg |
| 4 Oct 2026 | Ambassador Dog Food | Pack size not stated | £86.18 | £7.18/kg |
| 28 Sep 2026 | Ambassador Dog Food | 12kg | £46.44 | £3.87/kg |
| 28 Sep 2026 | Ambassador Dog Food | Pack size not stated | £86.18 | £7.18/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 11 to 19 points higher and cost up to 11% more.
- Meat
- 75% this food 46.5%
- Carbs
- about 18% this food about 37%
- To feed
- about the same per 1,000 kcal
+19 pointsCompare
Nourish Pet Food 80/20 Grain Free Salmon with Herring, Haddock, Trout & Sweet Potato Dry Dog Food
78% meatDry · All ages
Good£5.03/kg
- Meat
- 78% this food 46.5%
- Carbs
- about 8% this food about 37%
- To feed
- 11% more per 1,000 kcal
+18 pointsCompare
- Meat
- 73% this food 46.5%
- Carbs
- about 24% this food about 37%
- To feed
- 8% less per 1,000 kcal
+15 pointsCompare
- Meat
- 72% this food 46.5%
- Carbs
- about 38% this food about 37%
- To feed
- 7% more per 1,000 kcal
+11 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 4 Oct 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 4 Oct 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Ambassador Dog Food (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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